As the headlines around Cannes Lions start to die down, what are the things that stay in front of mind, apart from Elon Musk's dramatics? Between creativity raging against the machine, the return of humour, and AI still dominating conversations, look over the key trends to take away from Cannes Lions 2024. Please sign up at www.persuasioncomms.com to download a copy.
Is tech outgunning creativity? Top trends from Cannes 2024 One thing you can’t say about this year’s Cannes Lions is that it was boring. The festival generated even more headlines than usual thanks to drama magnet Elon Musk, who tried to woo back the advertisers to X after he told to them “go fuck themselves” less than a year ago. AI took over once again, but this time, the focus shifted to how the technology could tackle challenges for advertisers. Tech and media players, like Amazon, TikTok, Meta, and Netflix, were out in full force and generating the most noise. With tech and AI driving the conversation at Cannes, other critical issues, like DE&I and sustainability, took a bit of a backseat. On the upside, it looks like humour in advertising is back, with several comedy ads taking home Grand Prix this year across categories, including Ogilvy New York’s Michael Cera campaign for CeraVe and Specsavers’ “The Misheard Version” by Golin London. If you would like a copy, please sign up at www.persuasioncomms.com De rien.