Plenish

Britvic plc owned plant-based drinks brand Plenish operates in crowded markets, such as juice shots and milk alternatives. It is banking on its differentiated product to stand out https://lnkd.in/gPSRc7eq

My journey with Plenish didn't start with the job offer. I've been a Plenish consumer since I discovered plant-based m*lk and I've never looked back. The reason? We make products *like nobody else*. Thank you Niamh Carroll and Marketing Week for giving me the opportunity to share my vision for the brand 🚀 💚

Yum. 🌱 Excited to share that our small but mighty Berry Gut Health shot & deliciously foamy Organic Soya Barista m*lk have received a #GreatTaste award from the prestigious Guild of Fine Food! Does good. Tastes good. That's our definition of plant-based goodness. 🌟

This Michelle Eve Jones in her element. 💡 📽 🎬 Relentlessly and effortlessly creating beautiful content, writing engaging stories, developing effective campaigns. As one of the longest serving Plenish crew, her feelings for the brand are no passing fling but a serious love affair. "What does progress mean to me? It's about always being open minded and embracing change. To ideas and opinions from everyone. To the ever evolving marketing landscape. To culture and social behaviours. Keeping sights on the future but being flexible enough in the today to adapt in real time for those reactive moments." 💚 Stay tuned to hear more from our incredible female colleagues every month.

A HUGE moment for Plenish this morning seeing our biggest media activation EVER go live on the Channel 4 breakfast spot! We’re very excited to be waking up millions of Channel 4 viewers with Plenish and our range of health shots and plant-based milks, every morning for the next six months. This sponsorship is not just a huge milestone for the brand but also one of those rare occasions where the stars truly align: the perfect combination of media, creative, and moment of consumption ☕️🥞 The first of four mini morning sitcom idents running between some classic programmes, brought to life by the amazing teams at Recipe T&Pm Alex Petrogiannis Michelle Eve Jones

Good things come to those who wait! 🌟 Excited to announce that Plenish barista has been shortlisted as Product Innovation of the Year at the prestigious The Food and Drink Federation awards. Years in the making, Plenish is the UK's only barista range with no added oils or additives* 💪☕🌱 #ProductInnovation #Barista #plantbased #UPFawareness Dream Team: Beth Highfield Arran Cann Penny Willson Ann Williamson Michelle Eve Jones Laura Mayes Kim Moraes Jenny Fitzmaurice (nee Hardwick) (ANutr) Alex Petrogiannis Russell Goldman *Plenish organic Barista M*lk range includes Oat, Almond and Soya. Nielsen Data. Total UK Barista Market. MAT to 23.03.24

How does your vitamin knowledge stack up against British school children? 🤔🥝 After polling 2,000 adults & 1,000 kids – we discovered: ✚ 71% of British adults say their vitamin knowledge is average or poor ✚ Only 5% of adults can correctly identify that there are 13 essential vitamins ✚ 1 in 10 adults think ketchup counts towards your five-a-day ✚ 1 in 4 adults think Broccoli is a protein ✚ 1 in 5 adults believe tomatoes are a vegetable ✚ 1 in 3 adults don’t know ginger comes from a root ✚ Only 12% of brits believe they consume essential vitamins daily ✚ 1 in 5 brits don’t know a good source of vitamins. Take the quiz to test your vitamin knowledge! (link in bio).

Our first campaign for drinks brand Plenish launches today – and promotes their amazing vitamin-rich shot range 🍓Our research revealed that kids are smarter than most adults when it comes to vitamin knowledge 🍓So, we recruited some incredible 10-year-olds and unleashed them on Portbello Road market to educate grown ups 🍓The fully integrated campaign will play out own earned, owned and paid channels Production by St Marks Studios h/t team Alex Petrogiannis, Michelle Eve Jones, Kim Moraes, James Herring, Liam Simpson, Calandra Holden, Gemma Cook, Jonathan Brooks, Ali Al Akel, Amelia Keen, Dai Williams #marketing #publicrelations

REVEALED! Kids know more than grown-ups. Hear it from Annie (9), George (8) and Victoria (9) who were busy chatting to shoppers on Portobello Market last week. Plus, we polled 2,000 adults & 1,000 kids to confirm that Britain’s school children know more about vitamins and nutrition than many adults 🗞️ 🥦 27% of adults believe broccoli is a protein 🍟 6% of adults say chips are part of your 5-a-day 💊 And only 5% correctly identified there 13 essential vitamins compared to 20% of kids Test your knowledge on the link in comments below 👇

Add 100% of your daily vitamin C to your A to B 🚲   We've teamed up with Forest this June to give Londoners a direct line to the nearest Tesco Express – so you can grab your main, snack, and Plenish shot en-route to a sunny setting. That's a meal deal on wheels.   Simply open up your Forest app to find us on the map 📍And then find our Ginger Immunity and Berry Gut Health shots in your local Tesco Express, now part of the meal deal lineup!