"Quarter Proof Is Redefining How We Drink, One Sip At A Time" - Jenn Rice Excited to be featured in Forbes, through a 360° brand story highlighting our recent presence in the US. As Jenn well said: "(we're) not just offering a new way to drink — (we're) changing the entire structure of cocktail culture. And it doesn’t have to be all or nothing, it can be everything in between." Go to the comments to read the full article:
About us
Spirits 1.0 - c.700 BC: first evidence of Spirit making Spirits 2.0 - 2015: Non-alcohol Spirits are created Spirits 3.0 - 2024: Quarter Proof is born
- Website
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http://www.quarterproof.com
External link for Quarter Proof | B Corp
- Industry
- Beverage Manufacturing
- Company size
- 2-10 employees
- Headquarters
- London
- Type
- Privately Held
Locations
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Primary
Get directions
London, GB
Employees at Quarter Proof | B Corp
Updates
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We know the answer is really big...
𝗛𝗼𝘄 𝗱𝗿𝗶𝗻𝗸𝘀 𝗯𝗿𝗮𝗻𝗱𝘀 𝗮𝗿𝗲 𝗲𝗺𝗯𝗿𝗮𝗰𝗶𝗻𝗴 𝗺𝗼𝗱𝗲𝗿𝗮𝘁𝗶𝗼𝗻 😇 Delighted to have penned my first cover feature for The Grocer to run alongside our annual Britain's Biggest Alcohol Brands report. This one's about how evolving consumer trends and tax changes are turbocharging a revolution in moderate drinking. How big do you think "mid-strength" has the potential to be in the UK, and what do brands and retailers need to do to take advantage of demand for more moderate serves? With thanks to James Grundy, Jeremy May, Claire Raine, Rohan Radhakrishnan and Emma Hamilton for their thoughts.
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Great to see the before and after our original concept designs and now our all new branding. Who's seen it in the flesh?
Good to sometimes reflect on how far Quarter | B Corp, myself and Rohan Radhakrishnan have come. Running a business, you can sometimes get bogged down in the weeds of the day to day and it's important to celebrate the wins and feel a sense of pride for what you've achieved. The first photo is a very poor print-out of a 1st concept label design we had back in 2021. The second is our amazing new branding that came to life earlier this month. The feedback has been amazing and we couldn't be happier with all the work that Regular Practice put into it. If you haven't tried the reengineered liquids then you should as they really are groundbreaking.
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The Paloma: Summer's Hottest Cocktail Gets a Quarter Proof Twist. The Financial Times has declared the Paloma as this summer's must-sip cocktail. This refreshing Mexican classic is winning over fans with its simplicity and bright flavours. But why stop at tradition when you can elevate your Paloma experience? Enter Quarter Proof's Agave Blanco – the perfect base for a freer take on this trending drink. Our innovative fractionation process delivers all the vibrant Agave notes you crave, at just 15% ABV. Here's how to craft your Quarter Proof Paloma: Ingredients - 50ml Quarter Proof Blanco Agave - 10ml Agave Syrup - 10ml Lime Juice - 50ml Pink Grapefruit Juice - Soda Water - Ice Method Add all ingredients to a glass filled with ice. Stir gently and serve with a slice of grapefruit. The result? A perfectly balanced, lower-alcohol Paloma that lets you savour summer sipping without compromise. Giving you the same pleasure, with more freedom. Have you tried a Quarter Proof Paloma yet? Share your favourite summer cocktail variations in the comments! #SummerSipping #QuarterProof #Paloma
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Quarter Proof | B Corp reposted this
NEW BLOG Quarter | B Corp: Rebranding & Launching a New Vodka Quarter Proof, the next-gen spirits company, announces the launch of its rebranded identity and revamped product lineup, including the launch of Quarter Proof Three Grain Spirit (Vodka), marking a significant milestone in its journey of redefining a new spirits category. This is Spirits 3.0. Read Here: https://lnkd.in/etQaKbMk
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Quarter Proof | B Corp reposted this
Revolutionising Spirits: The Quarter Proof Fractionation Process. At Quarter Proof, we're not just creating spirits; we're redefining the essence of distillation. Working alongside our principal scientist, Anthony Wilson, we've developed a groundbreaking process that turns traditional spirit-making on its head.
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Revolutionising Spirits: The Quarter Proof Fractionation Process. At Quarter Proof, we're not just creating spirits; we're redefining the essence of distillation. Working alongside our principal scientist, Anthony Wilson, we've developed a groundbreaking process that turns traditional spirit-making on its head.
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We're officially available in the US.
2 weeks in NYC with Quarter | B Corp What an experience and very proud to say that Quarter Proof is now officially available in the US. We went to Bar Convent Brooklyn, a little nervous and intimated. It was the first time we were revealing our new brand to the US market. WHAT A RESPONSE! With Quarter, we're pioneering a new category and sometimes that takes a lot of education and explanation. People will tell you that the US market is very different and they couldn't be more right. But the people in NY were different for the right reasons. Everyone totally got our proposition immediately and understood how it would fit in their lives. Not only that, but they couldn't believe the flavour that our new reengineered spirits delivered. This is only just the beginning of our US story. Watch this space 🍸
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Introducing the evolution of Quarter Proof: Reengineering traditional spirits for modern drinkers. We're thrilled to unveil our rebrand, marking a significant step in our mission to create a new model of alcohol consumption. At Quarter Proof, we're not just evolving our brand - we're ushering in a new era: Spirits 3.0. Let's take a moment to reflect on the journey of spirits: Spirits 1.0 dates back to c. 7000 B.C. in China with a fermented beverage made of wild grapes, hawthorn, rice, and honey. By the 18th century, distillation techniques had advanced significantly around the world, leading to the creation of iconic spirits like gin and bourbon. Spirits 2.0 emerged in the 21st century with the rise of non-alcoholic alternatives. The global non-alcoholic spirits market was valued at £227 million in 2021 and is projected to reach £503 million by 2031, reflecting a growing demand for alcohol-free options. Spirits 3.0, introduced by Quarter Proof. A revolution that combines the best of both worlds. Our innovative fractionation technology allows us to deliver the full flavour and experience of traditional spirits at only 15% ABV. So, between all-or-nothing, we’ve created a third way of drinking: an antidote to the idea that moderation is something to be endured, not enjoyed. Quarter Proof represents the convergence of luxury and functionality. We're challenging the outdated norms of high-ABV spirits, offering a comprehensive range that includes our Blanco Agave and London Dry, as well as two new spirits already in the works (first one dropping June 17th, mark your calendars!) Based on human fundamentals, as opposed to the rules around it, Quarter Proof provides the freedom to enjoy premium spirits on your own terms and without compromise. Join us in redefining the future of spirits. Quarter Proof: Same pleasure. More freedom. #FutureOfSpirits #MindfulDrinking #LuxuryWithPurpose