The Red Flower Factory

We are part of a broader ecosystem of CPG experts. This expertise anchors our strategy at TRFF, where we help brands realign to appeal to tomorrow’s leaders from the Next Gen. So, who do we work alongside? Sevendots empowers sustainable long-term growth for CPG brands. Their team of senior industry experts help brands to accelerate sustainability strategies, drive growth in their category and approach new markets. Moment10 fuels and validates growth opportunities for brands in the CPG space. Their consultants provide perspectives and actionable insights brands can rely on, with the authentic voice of the consumer at its core. Together we collaborate, sharing insights and advice with each other. You can read more about our sister companies on our website (link in the comments!). 

Gen Z loves nostalgia! Here’s an update on this important trend. The beauty industry is still seeing a surge in nostalgia, with the "Teenage Dirtbag" aesthetic capturing the hearts of Gen Z. This trend is all about embracing the rebellious, carefree spirit of the early 2000s, blending it with a modern twist. From smudged eyeliner and undone hair to the revival of iconic '90s brands like Urban Decay and Hot Topic, this look is both a nod to the past and a statement for today. Take ColourPop as a great example: They released a “grunge collection for all emo babes.” Chief revenue officer Vivian Weng said of the release: “We knew that we hit on something. On launch day, we sold through more than half of what we anticipated to sell over a three-month period.” Brands are tapping into this trend by offering products that evoke a sense of youthful rebellion while also resonating with Gen Z’s love for authenticity. The "Teenage Dirtbag" vibe isn’t just about fashion; it’s a full lifestyle, influencing everything from makeup choices to social media personas. And indeed, the nostalgia trend goes way beyond any one category: Gen Zers are nostalgic for another time – from retro experiences and going offline, there are a multitudeof ways this trend continues to unfold. Take a look at our latest blog for way more insight into this trend and how it continues to evolve, capturing the attention of Gen Zers worldwide. 👇 #BeautyTrends #GenZ #Nostalgia #MarketingInsights 

Have you noticed the surge in Gen Z engagement with the U.S. election, especially since Kamala Harris joined the race? In the 2020 U.S. election, approximately 50% of eligible Gen Z voters (people born between 1997 and 2012) turned out to vote. This was a significant increase compared to previous elections, showing their growing influence on electoral outcomes. The Harris campaign has worked to strategically capture attention across multiple online platforms, creating a strong digital presence from the start. We've taken a deep dive into the key factors behind this success and the innovative tactics used to connect with younger voters. Given that only half of eligible Gen Z voters cast a ballot in the last election, it's clear that engaging this demographic and ensuring they turn out is crucial. Check out our latest video below to explore how the Harris campaign has been successfully capturing the attention of younger voters 👇 #USElection #DigitalCampaigns #PoliticalEngagement #KamalaHarris #VotingMatters 

📚 Happy Read a Book Day! 📚 Our team is diving into some incredible reads that are fueling creativity, innovation, and expanding our perspectives of the world. Gen Z’s love for reading is all about discovering fresh ideas and new voices, and we’re right there with them. We believe that great ideas often start with great books! Scroll through below for a peek at what we’re currently exploring 👇 What’s on your reading list this Read a Book Day? #ReadABookDay #Innovation #TeamReads 

Which of these nostalgic snacks are the best?! 👀 Our team recently took a trip down memory lane, showcasing some of the most beloved snacks from our home countries—Australia, Germany, and the UK. From iconic Aussie treats to classic German favorites and British childhood staples, each snack holds a special place in our hearts. Celebrating Gen Z’s love for nostalgia made us want to bring these classic snacks back into the spotlight, to show that old favorites never go out of style.  Which nostalgic snack sounds the most delicious? Let us know below! 👇  #Nostalgia #Snacking #GenZ 

Gen Z loves snacking! We’ve been tracing the rise of snacking trends amongst Next Gen consumers. We were particularly drawn to 'Good Girl Snacks,' a brand founded by two inspiring Gen Z women, Yasaman and Leah, who are shaking up the snack industry. With a strong focus on flavor innovation and clean ingredients, this brand is maximising the pickle-mania trend that swept across TikTok recently, while delivering delicious, guilt-free snacks. They draw on the taste profiles of the founders’ own Middle Eastern heritage. Focusing on flavor innovation and Gen Z friendly branding has helped deliver their first crunchy, tangy product: their Hot Girl Pickles™. Curious to learn how they're making waves in the CPG space? Check out our video below for some Gen Z-centered inspiration 👇 #GenZ #FlavorInnovation #CleanIngredients #GoodGirlSnacks #CPGIndustry 

Unpacking the Stat: Women’s Equality Day Edition! As we honor Women's Equality Day, we wanted to dive into this issue from a Next Gen perspective. Recently we came across this statistic about Gen Zers: 25% believe a man who stays home to take care of his children is ‘less of a man’ (IPSOS, March 2024) 🫤 We often assume that Gen Z champions gender equality. Childcare is a key issue on this front, often setting the scene for inequality in pay and career progression. So, where does this stat come in? It might be part of the wider paradox of Gen Z that we see emerging on several key issues. We call it a paradox, because other recent surveys highlight that Generation Z is committed to addressing gender disparities. According to a survey conducted by HeForShe and the TEAM LEWIS Foundation, 66% of Gen Z believes that gender equality is a critical issue, making it a top concern for this generation compared to older groups. Additionally, a survey by TODAY Online found that only 29% of Gen Zers believe men and women contribute equally at home, indicating a keen awareness of gender roles and disparities in domestic settings. Gen Z's activism in gender equality is evident in their engagement with social justice movements and their use of social media to advocate for change. This generation is more likely to identify with non-traditional gender identities and challenge binary understandings of gender, further pushing for a more inclusive society. So, it appears that this dynamic generation values inclusivity and advocates for equal opportunities across all sectors, and seems to believe in breaking down barriers. But, does there need to be more education and clearer role models demonstrating what is possible for people of all genders? What do you think? 🤔 #WomensEqualityDay #GenZ #GenderEquality 

Summer’s not over just yet! ☀️ We’ve talked before about how Gen Z is all about maximizing unique and fun experiences, and "funflation" is the buzzword capturing this mindset. As the cost of living rises, this generation is prioritizing experiences that deliver high emotional returns. From immersive events to quirky, shareable moments, Gen Z is willing to invest in fun that offers real value—both in memories and on social media. Take Taylor Swift’s Eras Tour as a great example.  Brands tapping into this trend are thriving by creating unique, engaging experiences that resonate with Gen Z's desire for both entertainment and authenticity. Whether it's through pop-up events, gamified shopping experiences, or nostalgia-driven products, the key is to blend fun with meaning. There’s also plenty of room for brands to sell accompanying clothes, cosmetics and more that maximise the experience. How is your brand adapting to the era of 'funflation'? Watch our take below for more 👇 #Funflation #GenZ #ExperienceEconomy #YouthTrends #BrandStrategy 

📊 Is there a generational divide when it comes to geopolitics? 🌍 A new report from the Institute for Global Affairs highlights a significant divide between younger and older generations on key geopolitical challenges and governance. Here are a few interesting takeaways we’ve noted: 🗳️ Democracy's Appeal: Only 1 in 3 adults under 45 believe democracy is "definitely" the best form of government, compared to half of those 45+. 🇮🇱 Views on Israel and Hamas: Twice as many adults 65+ as those under 30 think the West must support Israel or that Israel must destroy Hamas for safety. 🇨🇳 Perceptions of China: Younger adults are more likely to view China favorably and are less inclined to believe their country should prepare for a "new Cold War." 🌐 Concerns on Immigration and Economy: Older adults worry more about immigration, populism, and political elites. Adults under 30 are twice as likely to focus on economic policies. These generational differences shape our collective future and highlight the need for intergenerational dialogue and understanding. How can we better navigate this generational divide when it comes to tackling global issues? Read more in the link in the comments below 👇 #Geopolitics #GenerationalDivide #ResearchInsights

Why is the ‘tween’ market disappearing? 👀 It seems that Gen Alpha is skipping the traditional ‘tween’ phase and diving straight into adult-targeted products, especially in areas like cosmetics. We’ve been exploring this shift to understand what's driving the decline of ‘tween’-centered brands. As the lines between childhood and adulthood blur, tweens are adopting more mature purchasing behaviors at a younger age. A key factor is their Millennial parents, who grew up during the early, unregulated days of the internet. Now, their children are following a similar path, engaging with adult-focused content much earlier than expected. In our latest blog post, we delve into the complex relationship between Gen Alpha and their Millennial parents, and how early internet access is shaping their buying habits. Spoiler: These kids are incredibly savvy, and we might be witnessing the end of the ‘tween’ years altogether. Curious about the latest trends among today's youth? Check out our latest blog to see how this generation is fast-tracking to adulthood and what it means for brands. #GenAlpha #YouthTrends #MarketingInsights #FutureOfRetail