SBC News

Vanda Silva, Chief Commercial Officer at Clever Advertising, explores the opportunities in Europe as she explains why you cannot take a ‘cookie cutter approach’ to expansion across the region 👇 Craig Davies with the interview 🎤 🗣 The European market has always been a pinnacle for gaming innovation, which has provided companies with new and creative ways to boost their brand exposure and deliver differentiated products to their audiences. 🗣 We haven’t just focused on one particular strategy of acquiring players. From influencer marketing and SEO to media buying and AddAPP, we have had all bases covered 🗣 creating a highly-targeted campaign is much easier said than done. Firstly, you need a solid understanding of what your players want in each individual market – do they prefer sports or casinos? Is land-based or online betting more popular? What are the local regulations? 🗣 For Clever Advertising, ad relevance isn’t just a ‘nice to have’ – it’s a necessity. If you can engage with the right audience, and then combine that with an ability to carry out high-precision geotargeting across the relevant channels for your audience, then you are well on the path to succeeding – not just in Europe, but in any market. 🗣 Clever Advertising, who as a team has a collective wealth of knowledge of the igaming industry, uses technology, such as artificial intelligence, to produce highly personalised content that is both immersive and engaging for player

Betting and Gaming Council Welcomes Grainne Hurst as New CEO. UK gambling’s standards and trade body recognises Hurst as the ‘standout leader’, who will guide BGC members in delivering the objectives outlined in the Gambling Review’s White Paper. Hurst praised former CEO Michael Dugher for establishing a unified trade body representing an industry “supporting 110,000 jobs, contributing £7.1 billion to the economy, and generating £4.2 billion in tax revenue.” The BGC begins a new leadership era, prioritising the stability and diversity of UK gambling. However, Hurst emphasises that logic, data, and evidence must be upheld in the governance of UK gambling. https://lnkd.in/dvYaq4AU

The Sun has announced that its ‘Never Mind the Ballots’ online show will be sponsored by Betfair for its remaining coverage of the US 2024 election 🗳️ Launched in March, Never Mind the Ballots is the new politics show from The Sun hosted by editor Harry Cole Katie Baylis, Head of Content for Betfair, says: “The US Election is a huge event for Betfair, with almost £2bn wagered on the last one in 2020. The Next President market, with £1.7bn traded, remains the biggest betting market in history. It’s probably no surprise then that our odds and markets are a key indicator and predictor of the outcome, and who better to help us tell the story than one of the world’s biggest media organisations – The Sun.”

Defy the Odds is a venture launchpad supported by iGaming executives Kelly Kehn, Paris Smith, and Sue Schneider, with a mission to bring “fresh perspectives and bold ideas that will define the future of iGaming.” Notably, the launchpad is dedicated to discovering and nurturing emerging talent, particularly from underrepresented founding teams. 🗣 Kehn commented: “The gaming industry is at a pivotal moment, where innovation is more critical than ever. We see incredible potential in founders who bring new energy and ideas to the space but need the social capital and support to navigate the nuances of the sector.” 🗣 Smith added: “In an industry that’s constantly evolving, understanding the trajectory of where gaming is headed is crucial. Defy the Odds is focused on identifying founders who not only have innovative ideas but also a deep understanding of how to create products that resonate with the market’s future needs. We’re committed to helping these entrepreneurs shape the next generation of gaming experiences.”

In an exclusive interview with SBC News, Steve Birch Chief Commercial Officer of Sky Betting & Gaming (Sky Bet), underscores a proactive approach to mitigating challenges, based on customer trust, sustainability, and compliance-first innovations. Key Quotes 🔑 🗣 Across the sector, we are also generally seeing more focus on the return on investment of campaigns and product developments 🗣 Also, we must not forget the customer in all this. We have to ensure they are aware of everything that is going on 🗣 All of us, and by that, I mean campaign groups as well as operators, have a responsibility to ensure that the debate around gambling is factual and that we have a reasonable and regulated sector 🗣 We want to be the most trusted operator in the UK, we want to lead from the front, and that means excelling in every aspect, from safer gambling to giving back to the community Full interview by Maria (Masha) Tsnompilantze ⬇

Lisbon Spotlight: Adam Lamentowicz, GM of Superbet (Romania) outlines the changing dynamics and interplays of EE gambling markets, that are yet to be understood by Western leadership as copy/paste strategies continue to be applied. The west sees a regulatory tightening of EE markets, but is yet to understand EE sensitivities of customers and regulators. Excellent interview by Maria (Masha) Tsnompilantze and Ellis Davis https://lnkd.in/drrF5TBs

Great work by Ted Orme-Claye on the high profile arrest Pavel Durov and how it has embroiled the promotion of illicit crypto gambling website on the Telegram Messenger to global audiences under the radar of individual authorities. https://lnkd.in/ed_jGiAy

Ted Menmuir spoke with Rosi Bremec, Chief Operating Officer at Game Lounge ahead of SBC Summit on leadership and the need for different strategies in different locations 👇 Key quotes 🔑 🗣 "Strong leadership is more essential than ever in a constantly evolving industry. We often have to make bold decisions more frequently than in other industries" 🗣 "Our strategy has to adapt quickly or, better yet, stay ahead of the curve" 🗣 "We realised we needed a complete strategic rethink to enhance efficiency, shifting to give each market leader their own P&L and decision-making autonomy" 🗣 " The industry could do a better job of catching up to the rest of the world, particularly when it comes to understanding and analysing user behaviour and data" 🗣 "I believe the next significant paradigm shift in iGaming will centre around the industry’s ability to attract talent from outside its traditional boundaries. For too long, we’ve been somewhat insular, relying heavily on those with existing industry experience." Full interview 🎤 ⬇

PointsBet has published its full 2024 financial year report, highlighting a 17% year-on-year increase in revenues 📈 Now up to AU$245.5m across all operations, the increase follows the $225m sale of PointsBet’s US business to Fanatics Betting and Gaming last year 🤝 PointsBet Chairperson, Brett Paton, emphasised that the group’s #Australian operation has a ‘strategically important place’ in the country’s wagering market, as well as stressing his excitement for the future of their #Canadian business

#US-based sports betting and media company Betr Holdings has acquired a new licence for the sports gaming technology of igaming firm #Huddle 🗣 Francesco Borgosano, CEO of Huddle, said: “We are thrilled to see Betr utilise our software technology to enhance their sports gaming offerings." 🗣 Joey Levy, Founder and CEO of Betr, added: “We expect this transaction to be transformative for Betr, as we now have accelerated our product roadmap by years, have vertically integrated our product and therefore have further improved an already strong gross margin profile for our business"