Sedna

Today we take a bold and confident step forward - continuing to lead the way in digital maritime transformation. Introducing Pulse, the AI-driven solution for charterers. Sitting on top of your inbox, Pulse shortens the entire market analysis process by consolidating data from multiple systems into one space and displaying it in structured, deduplicated data lists - ready for analysis and further action. With Pulse, charterers can unlock vital data and turn it into a competitive advantage, fixing with confidence and acting before the competition. Our Chief Product Officer Leigh elaborates, “The inbox is a gold mine of data, but the value isn’t being tapped into or is too hard to extract in time to make the best fixtures. By removing noise and presenting data to the charterer in a simpler way, Pulse puts relevant data at their fingertips - making it easy to act on quickly.” It’s time to take the leap and reach new heights of data-driven transformation. See how below. #chartering #maritime #SednaPulse #SednaNexus24

In today’s digital landscape, data breaches and cyber threats are evolving rapidly, especially in industries like maritime and logistics where secure communication is essential. At Sedna, we’ve made data privacy and security the foundation of everything we do. From our ISO 27001 and ISO 27701 certifications to leveraging AWS’s industry-leading infrastructure, we ensure that your data is secure, private, and under your control at all times. Discover how Sedna’s commitment to transparency, fine-grained control, and continuous innovation helps protect your business from evolving cyber threats. Full blog post in the link in the comments below.

In the maritime industry, where every second and every decision counts, building resilient technology is more than a challenge - it’s a responsibility. In my latest post, I dive into the complexities of scaling a tech company in such a critical space. It’s a journey that’s become even more challenging in today’s economic climate, where “growth at all costs” is no longer viable, and responsible, sustainable growth is paramount. At Sedna, we’re not just building a company that can weather the storm - we’re creating a platform that delivers enduring value to our customers, helping them solve their biggest communication challenges and positioning them for long-term success. From reducing email volume by 95% to enabling teams to make faster, smarter decisions, we’re laying the foundation for a stronger, more connected maritime industry. Read the full piece to learn how we’re navigating these waters and why I believe the future at Sedna has never looked brighter. #maritime #tech #growth #venturecapital #innovation

Earlier this year, we officially set down our anchor in Cape Town, South Africa 🇿🇦 The strategic decision marked a significant milestone in Sedna’s path towards continued innovation and enduring growth - harnessing the region’s rich talent pool to establish a Centre of Excellence that could propel our Product and Engineering capabilities to new heights. Now, a few months following our official launch and already 12 team members strong, the Sedna Cape Town hub is thriving and continuing to grow with the support of award-winning regional talent partner Salt 🚀 This week, we sat down with Victor Kula-Szilagyi, VP of Product and Managing Director of Sedna Cape Town, to find out more about his journey with Sedna so far, his recent relocation to Cape Town from London, and his vision for the hub and team. Full interview at the link in the comments below.

The AI hype cycle is evolving. Early excitement has cooled, and the real potential of AI is now surfacing in practical, industry-specific applications. We’re seeing this firsthand at Sedna, both from our customers and within our own teams. Generative AI is improving how we deliver precise, fine-tuned customer service, while predictive AI is optimising workflows across industries. The future is more grounded—and more exciting. The key takeaway? Don’t get swept up in the hype; focus on lasting value creation. Many expected AI to be an instant game-changer, but like all tech, it follows a cyclical journey. Right now, we’re in the ’Trough of Disillusionment,’ but breakthrough innovations are happening behind the scenes. The next wave will focus on extending, improving, and augmenting real-world workflows with practical solutions. #AIHypeCycle #GenerativeAI #PredictiveAI

Thank you Cynthia Worley and Bill Dobie - our partnership started over 12 years ago and you have played such a vital role in the growth (and success) of our business. Thank you and here is to the next 12 years! Casper Shipping Limited Casper Logistics Ltd Casper Chartering Limited CASPER CUSTOMS HC Shipping & Chartering Johnson Partners Ltd

Over the summer, Sedna experienced our strongest quarter and half-year to date, welcoming an exciting array of new customers while expanding further into the maritime and commodity sectors. I couldn't be more proud of the team and the great work they've done—including launching our new website at sedna.com. Like much of the shipping world, August was a bit quieter, giving many of us, including myself, a chance to recharge. Now, I'm back with renewed energy and excitement for the opportunities ahead. We have some incredible initiatives lined up for both our customers and the market in the coming weeks, and I’m looking forward to sharing them soon. This week felt like a return to school—energized and focused. We had a great turnout in the office, including Gabi Garb visiting from our rapidly growing Cape Town location. It’s hard to believe we’re already in September—bring on the next phase of growth! #BusinessGrowth #MaritimeTech #TeamSuccess #LondonTech #CapeTownTech #BulkShipping

Our friends over at Hafnia looking good on their golf day! ⛳

Looking for a new challenge this Monday morning? Join our team to unlock the future of global trade 👇

In logistics, email is the backbone of communication. Managing it effectively is critical to enhancing business efficiency. The sheer volume of emails can be overwhelming, leading to missed opportunities and slower decision-making. Implementing better email practices - like shared inboxes and automation - can drastically improve your team's productivity. Imagine a platform that categorises emails by urgency, streamlines collaboration and integrates seamlessly with your existing tech stack. That’s where solutions like ours come in. Smart email can enable logistics companies to respond faster, reduce manual tasks and focus on what really matters - driving business forward. It’s crucial to be able to access past data in seconds, tag conversations for easy retrieval and ensure every team member stays informed, no matter their location. Smart email solves for this too. Enhancing your email practices isn't just about staying organised; it's about making faster, more confident decisions that propel your business ahead of the competition. The future of logistics is in your inbox. Are you ready to unlock it? Read more in our latest article. #logistics #email #efficiency