Seen Presents

Romance is brewing ahead of the Love is Blind UK reunion tonight ❤️ Now is the perfect time to give you all a sneak peek of our special screening experience with Netflix, for the exclusive preview of the highly anticipated season 1 finale. Keep your eyes peeled for more to come! 📷 #netflix #brandexperience #VIP

‘As a young girl in a very male-heavy world, I had to work hard to build up legitimacy and respect’.      Our Managing Director, Louisa O'Connor featured in BizBash’s latest article, ‘The Fascinating Early Jobs of 12 Event Professionals’. Alongside industry leaders like Andrew Roby - Event Planner , Evan Babins and Denise Barker, CMP, Louisa shared how her relentless ‘if you don’t know, learn’ mindset propelled her from selling bricks to builders and architects, to leading one of the UK’s fastest growing brand experience agencies.       Click the link in the comments to read more about Louisa’s journey.      #brandexperience #career #leadership  

Following the success of their unBoxed event in London last year, the Amazon Ads team wanted to take the experience to Paris to help raise brand awareness and educate customers on their extensive product portfolio. Taking over the iconic Pavillion Vendome, we crafted an engaging B2B experience for over 300 advertising professionals, showcasing the power and unique benefits of Amazon Ads across key platforms - Twitch, Prime Video and Live Sports – through insightful plenary sessions, captivating product demonstrations and interactive touchpoints. It was an honour to bring another prestigious online brand to life, in the city of the moment! #brandexperience #amazonads #paris

Building on our ‘Gaming on TikTok’ success from last year, we took our creative to the next level last week by hosting an exclusive event in New York, for 100 leaders from the worlds of gaming and advertising.      Our state-of-the-art venue, Lightbox, provided the perfect backdrop for a bespoke 360 immersive experience which captivated guests from start to finish.    Bespoke projections designed in-house engulfed the space, transporting guests into our futuristic gaming world. Alongside insightful sessions, we hosted a range of immersive experiences to surprise and delight our guests including custom AI powered cocktails, dynamic gaming stations where guests could battle it out for bespoke LED backpacks and an on-site customisation station where we screen-printed tees and totes, creating the perfect memento from the event.     By blending a playful format with strategic B2B engagement, we created authentic connections and delivered key information in a memorable way, ensuring TikTok's leadership in the gaming industry shone through.      #b2b #brandexperience #gaming  

Earlier this year, we assisted our new client Oner Active, the female-led sportswear brand, in curating their first large-scale activation in the UK! 🏋️♀️     We designed and delivered ’The Raw Lounge’, a one-day-only, exclusive experience in Shoreditch which showcased the brands latest collection ahead of its release, to 300 influencers, athletes and lucky Oner Active Gold Loyalty Club members.     Alongside powerful discussions and insightful panels with the brand’s Co-Founder and Creative Director Krissy Cela and core Oner Active affiliates, guests could take part in a range of lifting workshops and fitness classes, all enhanced by an impressive lineup of female DJs.    Carefully considered touchpoints were peppered throughout the space including an Oner Active tank top personalisation area, an ear-piercing station and The OA Cafe which served up a selection of coffees and smoothies to give guests a much-needed boost.    As a female-led agency, it was extra special working with a brand that puts well-being and female empowerment at the heart of what they do.    Check out some of the highlights below! 🎥     #brandexperience #femalefounders #fitness

Can brands engage Gen Alpha Girls to prevent them from quitting sport for good? Despite the excitement surrounding this year’s ‘Summer of Sport’ and significant strides that have been made for women in the field, ‘43% of once-active Gen Alpha girls will quit sports this year and won’t return’. This trend often begins when girls reach the age of 14, leading to a substantial drop in participation. In a recent article featured in Campaign UK, our Senior Strategist Jay Davis explores how brands can play a part in preventing this “teenage break-up” and how The Walt Disney Company, TikTok and the LEGO Group have already made huge strides in reframing sports for younger girls, building their confidence and in turn, fostering long-lasting engagement. Click the link in the comments to read more!  #genalpha #summerofsport #campaignmagazine

In February we created a series of multi-sensory rooms as part of the launch experience for Volvo Cars’s EX30, in partnership with Creative Artists Agency.      The ‘Mist’ room was designed to creatively showcase the five ambient light settings in the EX30. To accompany our mesmerising audio-visual experience, we created a unique piece of music in-house, with soundscapes spanning the entire frequency spectrum, to trigger emotions and transport our guests to Scandanavia. A particle generator digitally reacted to the music, mirroring the aurora borealis dancing in the night sky.      #brandexperience #sustainability #volvoex30  

#HaveYouSeenThis ‘Sleepover at my place! You in?’    This summer, Mattel, Inc. is celebrating the 35th anniversary of Polly Pocket by bringing its ‘90s dream world to life with Polly Pocket herself becoming the Airbnb host of a vintage-themed, life-sized estate.     The 42-foot tall, 1994-themed pink compact is opening its doors in Massachusetts for a ‘Sleepover at Polly Pocket’s Compact,’ offering guests the ultimate nostalgic adventure for just $89 per person - a nod to Polly Pocket’s 1989 debut.    Guests will be transported into Polly’s world and relive the 90s era with nostalgic hair and nail accessories and iconic outfits from Polly’s vanity. They will also enjoy old-school snacks from her retro fridge, gather for movie nights in the living room, craft custom charm bracelets with friends, and for the lucky few, cozy up in her life-sized tent for the ultimate slumber party!    Why we love it:  In a world where AI is skewing reality, Airbnb continue to push creative boundaries and champion real life experiences that stimulate emotion, wonder, awe and nostalgia with their ‘Icons’ campaign. Airbnb turn consumers dreams into reality by tapping into popular culture, creating exclusive once-in-a-lifetime experiences that not only showcase the modern versatility of Airbnb but also reignite love for some of the most-loved titles in film and TV.    Brian Chesky, the Airbnb co-founder and CEO stated “Icons take you inside worlds that only existed in your imagination—until now.” Which ‘Icons’ experience would you like to see next?     #HYST #immersiveexperience #brandexperience 

Speaker announcement!      Our Managing Director, Louisa O'Connor, will be giving insights and tips on creative approaches to live experience production at the EVENTIT Scotland Summer Roadshow in London on August 15th.      Louisa will be joining an impressive lineup of expert speakers, including Rob Davidson from MICE knowledge and Chloe Richardson from Explori.      We hope to see you there - click the link in the comments to register your interest!      #thoughtleadership #brandexperience #speaker

In this week’s Drum Vox Pop our Managing Director, Louisa O'Connor, weighs in on the WFH vs office debate and why as a young agency, it’s crucial to get the balance right.       ‘We needed face time to build relationships and trust that I believe you can only get in person. I also wanted the more junior team members to be around the more senior team to learn in the moment – see and hear firsthand what it takes to build a successful and happy agency from scratch.’      Thanks to The Drum and Richard Draycott for the feature! You can read the full article by clicking the link in the comments.      #thedrum #voxpop #opinion