#smartqueuing #whystandwhenyoucanbeSNUG #Wimbledon Who remembers when this happened…Wimbledon Pop over to www.snugsofa.com to check out our range of modular sofas that fit your space with super speedy delivery!
It's the first day of Wimbledon which means it's exactly 12 months since IDEA FARM pulled off what I believe to be the Roger Federer of PR stunts for our pals at Snug - with the help of the talented TikScript team. The video does a smashing job of explaining how we pulled it off but to summarise: Brief: Hijack popular culture to make Snug famous and put their Rebel sofa front centre 🎾 Actors posed as tennis fans and each carried a piece of Snug sofa (to promote its modularity) into the famously long Wimbledon queue 🎾 Documented it on their own TikTok accounts which went viral - AUTHENTICITY was crucial 🎾 BBC Breakfast broadcast live from the sofa celebrating the fans queue hack (a slice of luck but illustrates importance of timing and doing stunts in the heart of the action) 🎾 We "spotted" it and operated like a classic newsjack for Snug - setting up interviews with the fans and boosting video on Snug channels 🎾 Landed loads of coverage (High DA titles). Big spike in traffic to Snug. Huge amount of social engagement. We couldn't have pulled it off without the dream team of Lauren A. Hannifan Rob Bridgman Alex Appleton Will Bower and others. We've entered the stunt in a few awards this year and obviously I think it deserves to win 🏆 We love bringing this social-first thinking to agencies white label and also select brands who are up for being disruptive. The media landscape is set up for this sort of stunt right now and we're ace at it. DMs open if you want to find out more! #PR #Marketing #Wimbledon #NewsJacking #ReactivePR