Spark Market Research

Want to get your hands on our pants? Well... it seems our pants are in high demand! Lots of our clients have been asking how they can get their ‘hands on our pants’, after they have heard about them in our newsletter. And some have even already been a lucky recipient of them in the post. And now you can get your hands on a pair too. But here’s the deal…. You send us a research brief, then ask us nicely and we’ll send you some briefs in return. Who wouldn’t want your very own pair of our limited edition, oversized, snazzy 70’s style briefs? Even better, tag us in a picture of you modelling them in your offices and we’ll send you a box of Jelly Babies for you and your workmates. Deal? 

At Spark we're saying goodbye to a busy but rewarding summer and getting the winter jumpers out of storage - ready to say Hello to Autumn 👋 Here's a round up of what we've been up to, and be sure to read through to the last page where you'll see a fun pic of the team modelling some snazzy briefs ;-) We're busy planning for Q4 - if you have research plans for the coming months, get in touch or, even better, send us your briefs! [email protected]

Exciting news! We’re hiring a new quallie to join the Leeds team. Check out the full details below ⬇️ and feel free to get in touch with any questions at [email protected].

✨ The consumer's need to fit in 'pairs' beautifully with Aldi UK's inventive marketing, resulting in a rather fun activation ✨ 📺 Give it a watch and let us know what you think! #sparkwatch #consumer #insights #marketresearch https://lnkd.in/ecJHBygz

Here's our Head of Qual, Alex Culshaw sharing how our SparkLife360 research community platform works; bringing consumers to life, getting to know them in closer detail and taking a fly on the wall view of their lives... Get in touch if you'd like to hear more about our research communities and how they can bring you closer to your customers at [email protected]

💷 Did anyone else spot Greggs & Monzo Bank's collaboration with their 'ATMmm' in Newcastle? 👯 Disrupting consumer behaviour with the unexpected will get mixed results but you're guaranteed a talking point (and a few funny looks)! #SparkWatch #consumer #MR #insights #sausagerolls Photo credit: ne_updates

Here's our very own Rachel Marks sharing her influences on what got her to where she is today, as Head of Quantitative Research for Spark. "I get to work with some amazing people within Spark and the wider group of Audience Collective and for the first time in all of my career I really feel like I’m part of something truly great" https://lnkd.in/dM7wFdYk

We often talk 'packaging' here in Spark Market Research - what stands out, what cuts through, what misses the mark, and why. Wine is no different! Anne recently visited Tuscany and shared her thoughts on wine labels 'pairing' it with her own knowledge from her day's of working in a leading off licence! 🍷 'While visiting Tuscany, I came across some truly captivating wine labels that stood out and sparked some thoughts about the significance of wine labeling. In a market where shelves are filled with numerous bottles that often look quite similar, choosing the right wine can be overwhelming. Many of us end up selecting the (second) least expensive option or maybe a slightly pricier one for special occasions. Alternatively, we might pick a bottle based on a fun or appetising label. Reflecting on my time working in a wine shop, I remember a white wine bottle with a fish on the label. Despite its coastal origin and perfect pairing with seafood, customers often hesitated, fearing it might taste fishy. This highlights how crucial label design can be in influencing consumer choices. Labels that break the mold with creative and relevant designs can truly make a difference. Take, for example, the Borgogno label, which humorously depicts different kinds of humans—something that caught my eye immediately as a mathematician and brought a smile to my face after a quick translation. Another standout was Gorgona’s leaflet, which not only provides detailed information about the wine but also offers a tactile experience with its wax-sealed paper, enhancing the overall appeal for both wine enthusiasts and novices. In a sea of dark labels with hard-to-pronounce names or random images, these examples show how thoughtful and innovative design can capture attention and create a memorable experience. This is a key insight for us in market research, emphasising the importance of creative packaging in standing out and resonating with consumers.' #insights #packaging #SparkWatch

Be sure to tune into The Sunday Grill with Orla Rapple on Beat 102 103 at 10am on Sunday. You'll hear our very own Anne O'Dwyer talking about the latest results from the My So-Called Beat Life study and the current attitudes and opinions of young people in Ireland today... there's some interesting stuff in there and it's a very different audience that brands and companies will need to adapt their products and services to engage with.... Tune in to hear more!

Delighted to support our client Beat 102 103 with their latest ‘My So-Called Beat Life’ research covering young people’s attitudes and thoughts as they return to ‘normal’ after Covid. Check out the article below 👇🏻 https://lnkd.in/eHD_twnX