Stand

Balance Power CEO Phil Thompson shares his views on the importance of balancing different types of renewable energy sources to ensure a successful transition across the UK. We are proud to support our longstanding client Balance Power in leading conversations about the direction of travel for the renewables sector and the technologies we need to achieve net zero.

Nurturing your brand is a powerful strategy to boost business value, strengthen customer bonds, and carve out a unique position within your target market. A well-nurtured brand is instantly recognisable and will facilitate the process of acquiring new business as it will be carried by positive sentiment and word-of-mouth from returning customers. So how do you nurture a brand? Here are a few ideas and potential results that can come from it: 🧑🤝🧑 Build a relationship with your audience - fostering a strong relationship with your audience builds trust and loyalty. Loyal customers are more likely to make repeat purchases and recommend your brand to others, driving up sales and market share. 💟 Develop your brand image - as your brand gains recognition loyalty will follow, making it easier to introduce new products or services. Your existing customer base is more likely to try them, facilitating quicker market penetration and business growth. 🤝 Make use of partnerships -– Finding like-minded businesses can be a great benefit for both parties, opening them up to new markets and customers and collaborating on resources and content to supercharge your messaging. By investing in your brand, you’re not just building a name—you’re creating a strategic long-term asset that will drive growth, increase your market share, and solidify your standing in your industry 📈 #Branding #Marketing

🌟 Our Director and Head of Culture Grace French, recently shared her insights with Management Today on why employee belief and motivation is so important for individual and business success.    And with just 23% of employees being engaged at work worldwide, costing the global economy a startling $8.9tn annually, one thing is very clear – change is needed.       Following our eye-opening culture webinar in July, several top priorities emerged for business leaders striving to create a workplace which employees genuinely believe and thrive in.    Interested to learn more? Discover practical tips on building a motivational workplace culture here 👉 https://lnkd.in/eUEyrCMY     #WorkCulture #Work #Business

🚀 With a long PR career, from a temporary press officer to founding a thriving Comms Consultancy, our founder Laura Oliphant shared her inspiring story with PRmoment 👀   Laura began her career in PR somewhat by chance. After earning a degree in psychology and taking a year off to travel, she secured a temporary position as a press officer.    📸 Despite her limited experience, she was unexpectedly thrown into the deep end when she was promoted to lead a major RSPCA campaign and landed front-page coverage featuring Princess Diana!   This opportunity significantly shaped Laura’s career, and her early challenges in PR have profoundly influenced how she supports new talent at Stand.    🗣️ ‘It’s crazy that experience still shapes how we support graduates and new starters. Yes, it is about giving capable people the chance to learn on the job, but not about throwing them in with no life jacket and waiting to see if they sink or swim.’   Read more about Laura’s PR journey here 👉 https://lnkd.in/ejSrW5qK   #PR #Stand #PRMoment

⚙️ The UK FinTech landscape could be in for some interesting changes as the new Labour government begins shaping its policy agenda. With a focus on growth and innovation, Labour’s approach will likely support the sector. There are hopes that new policies could bring valuable opportunities for the industry, including a pledge to scrap short funding cycles for key research and development institutions and to create a new Regulatory Innovation Office to update regulations and ensure the safe development of AI models. 📈 Labour’s promises from their manifesto could help further develop FinTech, a vital industry that continues innovating in banking, payments, cybersecurity and other key sectors. However, businesses must stay agile, balancing innovation with compliance as they navigate a fast-evolving regulatory landscape. #FinTech #Technology #Economy Read more about how the possible future of Fintech here - https://lnkd.in/gWJNKMzV

#COP29 is approaching fast. Reach out to Sean James Mackenney, our sustainability expert, if you need support with cutting through the noisy media landscape 📣

☀️Turning heads and making waves, from an emphasis on making connections, to creative activations. Here’s another a round-up of some fun and creative campaigns that have piqued our interest recently. 🤳 Snap Inc. – has continued its ‘less likes, more love’ campaign with creative installations to commemorate international friendship day. With a light and fun approach, and a collaboration with Print Club London, the campaign focuses on self-expression, friendship and making meaningful connections. 🍫 Bel – simple but eye-catching, Babybel has experimented with some creative flair and a half-peeled billboard, evoking the unique feeling of unwrapping a Babybel. This forms part of their ongoing ‘join the goodness campaign’, a playful and creative celebration of the brand.  📱Samsung Electronics – you may have seen news on or adverts for ‘Fold Street’ this summer, this came from a partnership between Samsung and TFL to promote their newest range of flip phones. The campaign saw digital billboards displaying ‘Fold street’ and Old Street station itself temporarily being renamed, adding to a tradition of TFL and brands partnering for activations. Samsung also created attention-grabbing art installations, including a folded telephone box, lamppost and park bench. #CreativeRoundup #MarketingInspiration #CampaignSpotlight

📢 We're excited to partner with Hospice UK, providing strategic communications support at a crucial moment for both the charity and the care sector. Our focus will be on raising awareness of key campaigns and ensuring the vital work of hospices stays front and centre, especially during this time of change under the new Labour government. 🤝 We look forward to implementing strategy and insights that underscore the ongoing significance of social care. #Charity #SocialCare #HospiceUK 

🚸 Today marks International Youth Day! Since 1999, the United Nations has championed this day to recognise and celebrate the potential of young people around the world. 🌍 Our youth are not just participants in our current world; they are the architects of our future. With their creativity, digital fluency, and passion for social change, young people are driving innovation and setting trends that shape our society. They are at the forefront of movements advocating for sustainability, social justice, and equality—boldly using their voices to push for positive transformation. By supporting and encouraging them, we are investing in a better tomorrow. 🤝 Join us in amplifying their voices so that we can create a world where their vision for a better future becomes a reality. #YouthAwareness #FutureLeaders

👀 Are you Bold, Resilient, Assertive, Tenacious? Are you looking for a new role where you can make a positive impact for businesses and organisations using strategy, insight and a big helping of creativity? Do you have all round comms experience and want a fresh challenge?    🌟 We're hiring at various levels and looking for some new Stand stars.    Apply below 👇   Account Manager: https://lnkd.in/ec4xMFfy Account Executive: https://lnkd.in/eew9mmji   #JobOpening #Communications #Digital