Superfast Recruitment

We are recording answers to the most common questions that we have had over the past year at Superfast related to marketing your recruitment or search company. Today we are talking about standing out on Social Media. We're often asked. Should social be something that I have as part of my marketing plan? · If so, where should I be? · What should I be thinking about? · What sort of content should I share? They are all good questions. The answer is ABSOLUTELY yes if you want to win next year. We explain more in this week's podcast and post which you can access here: https://lnkd.in/emuqkKfT

Steve wanted to stand out as an accountancy and tax recruiter of choice and realized marketing was his way forward. Looking for advice online he found our podcast on iTunes and started working with us a few months later and has been getting these types of results ever since ✔ https://lnkd.in/eQyCFCDg

It is a tough market, especially if you've put marketing and BD on the back burner. There is a solution based on creating a marketing and BD process that you deliver consistently; that is where we can help. We have been helping our recruitment and search clients create more demand for what they deliver for over 16 years. You can read our case studies here-> -> https://lnkd.in/e4CEhWF9

🌟 Ever wondered if you could run your business while embarking on a life-changing adventure? Louise Shepherd did just that, walking the Camino de Santiago while managing her recruitment firm remotely. Her journey taught her invaluable lessons about trust, community, and stepping out of comfort zones. These insights are reshaping her approach to business challenges. Discover how Louise balanced personal goals with professional demands, and learn how you can apply these lessons to your own recruitment business. Ready to be inspired? Click here to read Louise's full story and gain insights that could transform your approach to work-life balance. https://lnkd.in/e3ZhUKkb

When you're thinking about marketing and your BD outreach, remember that any one-time. Only 3% to 7% of people will be ready to work with you, which means a massive 93% are not. And historically, as an industry, we've concentrated heavily on that 3% to 7% and neglected the 93%. So this is why nurturing is really important because money won't change hands until people know, like, and begin to trust you. So remember that it's important to have nurturing campaigns in place to take people through that know, like, trust journey so that you get them to a point where they then become part of the 3% to 7%.

Today, I want to share several strategies we have tweaked and ideas that are working for us now to do more in less time. We are a small team, so being productive is critical for us. We focus on several key areas to make things happen how we want. · Our goals · Where we are spending our time · Minimising distractions · Deciding what needs to get done each week. · Using a calendar and diving into the detail · Giving personal and professional tasks equal value · Using our energy cycles · Using our own templates and SOPs · Practising constraints on time and much more. Please email me if you would like a copy of several of the resources we mentioned. Enjoy! Denise https://lnkd.in/eAU4C3_z

As a recruitment business owner or marketer, measuring the impact of your marketing and all the effort you are putting in is critical to ensure that you are getting an R.O.I. on what you are doing 👍 Whether that is increasing your brand awareness, or the number of candidates and client leads you are attracting into your pipeline. This podcast and post will explore the key metrics that recruitment business owners should be tracking and provide several useful ideas for measuring your marketing efforts. You can access the post here 💪👉👉-> https://lnkd.in/etGN54i2 #marketing #recrutment #superfastcircle

During our first conversation, you really understood the kind of problem I had, and you had the solution: Superfast Circle members have access to content you can then tweak for your industry. So therefore, it wasn’t going to take a lot of time to tailor the content to my audience so that I would be seen as an authority in my market. And that was important to me. In addition, it is invaluable to communicate with you and Denise and have you as my virtual marketing consultants regularly. https://lnkd.in/eKPZ3BuJ

Standing out in a competitive market like the recruitment and search industry is quite challenging 🤷♀️🤷♂️ And it's something that I know many owners scratch their heads about. I wonder what we can do that's different because everybody's doing pretty much the same thing. Here is one strategy we can do that is heavily underutilized. AND dare I say it… cold calling. Now, if you get over the fact that we were taught not to talk to strangers, not to bombard people, we don't know with lots of questions, if you just move beyond that, build your skill, build your confidence, cold calling could work for you 👍👍 Trust me, there are not many people who are leveraging cold calling in the way that they could. Do that, and you will stand out. 

Most businesses are sat on an untapped gold mine 🙋♀️ Why? When you think about your first-degree connections on LinkedIn, think about people in your database who you've had relationships, but maybe now they've cooled off because you just haven't been in touch for a while. So, first-degree connections and all those people in your database are your gold mine. Avoid falling into that trap of thinking, well, people don't want to hear from me. People do. Yes, they've got many people reaching out to them regarding the recruiters, yet they've had a relationship with you. Have a system and a process where every day, you reach out to a specific number of your first-degree connections, people in your database who may have just lapsed, and clients. And, of course, remember that we can email, phone, and mix up all the different mediums.