Sweaty Betty

WEAR THE DAMN SHORTS is back! Last year, we brought you our supercharged shorts campaign for the very first time. And it was epic. When summer hits, getting your legs out can be hard for all sorts of reasons and so this year, we wanted to share your stories to help empower women everywhere to WEAR THE DAMN SHORTS. And whose story inspired us this year's movement? It had to be Danielle Caudill. When she shared her empowering experience trying on shorts in our Bluewater store on TikTok...it went viral. When we thought about who could front this campaign, we knew it had to be women from our sisterhood. So, we reached out on Instagram and held an open casting for women who could never imagine wearing shorts to stand proud with Danielle and empower you to free those knees. And here they are. This summer, we're owning our body hang-ups together. Marks, scars, shape, age; lets find strength in our stories and let's WEAR THE DAMN SHORTS. Side by side. Thigh to thigh. You in? Grab your shorts and get ready to join the movement. #wearthedamnshorts

We are a sisterhood ♥ Supporting each other, enjoying movement together and having fun. That's what Sweaty Betty is about. It feels like yesterday we celebrated 50,000 followers and now we have a community of over 100,000. Whether you're a past, present or maybe future colleague or simply a fan of of this magical brand, we are so grateful for your connection.

The Global Careers Conference is back for 2024. 🎉 It's a time for us to step away from our desks and spend time developing both personally and professionally. The focus for this year is 'Growing Together'. It's a great opportunity to connect with our colleagues globally whilst also discovering resources on personal career growth and gathering insights from our Leaders on fostering growth mindsets and improving cross-functional collaboration. #GrowingTogether Wolverine Worldwide

Let’s get more girls into sport 💪 Since 1998, we’ve been on a mission to empower women through fitness and beyond. And that starts with girls. According to The Sweaty Betty Foundation, one of the main barriers girls face when participating in sport is their period, with pain, fear of leaks and feeling self-conscious all contributing to 1.3 million teenagers dropping physical activity. But the Foundation is on a mission to change that, with their aim to empower women and girls from every background to get active, and stay active, for life. Their latest initiative? New Period Workshops in schools across the UK, designed to combat the stigma around periods, fill the knowledge gap and help girls feel more confident exercising on their period. They’ll cover: 👏 The menstrual cycle and its stages – what’s normal and what’s not 👏 How physical activity can benefit the menstrual cycle 👏 Managing physical symptoms and cultivating healthy habits 👏 Breaking down barriers, myths and misconceptions 👏 Practising self-care and embracing body positivity 👏 Encouraging a supportive and inclusive environment for girls in sports and physical activity Read more about the Period Workshops, the work of The Sweaty Betty Foundation and how you can support them: https://lnkd.in/eBhhameC Read the 2023 Impact Report: https://lnkd.in/ekN5-rSn

Sweaty Betty X Hertility To celebrate the launch of our hugely anticipated FemTech collection, we joined forces once again with our friends over at Hertility, who kindly hosted an educational session on all things hormonal health followed by a group social organised by our social committee. We learnt so much. For too long being ‘hormonal’ has been a way to cast confusion and shame on women’s bodies. We are proud to partner with Hertility who are reframing the narrative on female hormones and pioneering change. Our hormones are powerful and should be celebrated as the things that allow us to live and create life! Together with Hertility, we're raising the bar for every woman, for any life stage. #FemTech #TheMotherOfAllMovements

In 2023, The Sweaty Betty Foundation created over 2,000 opportunities for girls to get active, supported 14 organisations to give girls the joy of movement, donated 2761 Sweaty Betty Sports bras to reduce the barriers girls face to being active, and spent thousands on grants to empower girls to find activities they love. During Foundation Month, we challenged ourselves to raise as much money as possible so that they can continue their work supporting girls in 2024 to get active, and stay active - for life. Our Design teams assembled and through making handmade scrunchies out of deadstock, they managed to raise £675 for the Foundation. Creativity at it's finest. 🧵

Celebrating the opening of our new Sweaty Betty brand hub, our all-star Social Committee arranged a fantastic evening showcasing this spectacular graze board. The sisterhood feels stronger than ever, in more space alongside our new family, Wolverine Worldwide. We can't wait for the next one. 🙌 Who wants to see a preview of our new space? 👀

Introducing Sweaty Betty FemTech Meet our new all-fluid protection Leak Protect Power Leggings and ultra-soft All Day Maternity Set, plus a special edition of our Athlete Workout T-Shirt. We’ve teamed up with revolutionary female healthcare provider Hertility, who come with science-backed insight to support our new collection. Because when it comes to menstruation, maternity and menopause, Hertility are the experts. They’ve got a deep understanding of women’s hormones, how our bodies change at every life stage and their insights tell us why this product is so needed. Together we’re raising the bar for every woman, for any life stage.  

Don’t let life get in the way of movement. Sweaty Betty FemTech in partnership with Hertility. 31.07.24

Shout out all the London 10k runners today 🚨 You’ve got this! Whether it’s your first, furthest or fastest, we’ll be with you every step of the way. Plus! Look out for us at Piccadilly Circus. We’ll be your #1 fans. #dontsweatit #yourraceyourpace #iamasweatybetty #girlswhorun