The Olympics kick off this week and we're looking forward to seeing the athleticism and the adverts! Take a look back at our blog highlighting how brands can make the most of major sporting moments like this: https://hubs.la/Q02HgFTH0
About us
System1 is The Creative Effectiveness Platform that quickly harnesses the power of emotion to drive profitable growth for the world’s leading brands. Our Test Your Ad (TYA) and Test Your Idea (TYI) solutions quickly predict the short- and long-term commercial potential of ads and ideas, giving marketers confidence that their creative concepts will delight consumers and drive profitable growth. Complementing TYA and TYI is Test Your Brand (TYB), which measures the impact of ads and ideas on brand health. System1 also offer Expert Guidance to help improve the effectiveness of your ads and ideas.
- Website
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https://system1group.com/
External link for System1
- Industry
- Market Research
- Company size
- 51-200 employees
- Headquarters
- London
- Type
- Public Company
- Founded
- 1999
- Specialties
- market research, innovation, insights, consumer insights, insight generation, ad testing, copy testing, package testing, volumetrics, customer satisfaction, behavioural science, advertising, ad effectiveness, brand equity, innovation, and product innovation
Locations
Employees at System1
Updates
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This week’s Ad Of The Week comes from Toyota, with an ad starring Paralympics runner Marissa Papaconstantinou. It’s a vivid, kinetic piece of work which avoids one of the big mistakes brands make when they include people with disabilities in their commercials. To find out more, check out our exclusive Test Your Ad report and write up: https://hubs.la/Q02HgNfz0 Toyota Motor Corporation Toyota North America Michael Tripp Dedra DeLilli Saatchi & Saatchi Saatchi & Saatchi (We Are Saatchi) Jason Schragger Doğan Dattilo Pamela Parsons dentsu
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Our Ad Of The Week comes from Australia, and insurance brand AAMI, who have some gentle fun at the expense of inspirational Olympic ads. We’ve all seen the commercials with young athletes trying their best - AAMI shows us the other side of those childhood dreams. Find out how it’s received in our exclusive Test Your Ad report and write-up: https://hubs.la/Q02HdRjg0 AAMI Suncorp Group Mim Haysom GAICD Rapthi Thanapalasingam Toby Gill Liza Friedman Ogilvy Australia Sally Kissane Andrew Hankin Chris Little
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Orlando Wood, Chief Innovation Officer at System1 and author of Lemon and Look Out, joined Beto Azout on SoStereo's podcast "What About the Music" to connect the dots between the importance of music in advertising and how it conveys emotion. Check out the episode to learn more about harnessing the power of music to connect with consumers: https://hubs.la/Q02H6D_m0
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System1 & Radiocentre have been shortlisted for a Marketing Week award for B2B marketing! Our "Listen Up!" partnership led to a groundbreaking publication on emotion and creativity's role in audio advertising. We aimed to show the industry the effectiveness of audio ads and it worked! Not only has the research been presented at key marketing events worldwide, this collaboration led to a 4x increase in profit for our audio ad testing tool, helping clients create ads that boost ROI on radio media spend. Huge thanks to Radiocentre, Andrew Tindall and the rest of the System1 team! Get the full publication as an ebook for free here: https://hubs.la/Q02H5yhC0
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Discover how indulgence brands can grow using behavioral science in this latest article by Allison Arling-Giorgi from Method1. In partnership with System1, we explored top-performing indulgence brands like snacks, sweets, spirits, and beer, uncovering key insights for breakthrough and long-term growth. Using System1's Test Your Ad platform, we identified three critical behavioral science principles which help brands stand out, drive consumption, and reward consumer behavior. Read the full article to see how these principles can transform your brand and deliver significant gains: https://hubs.la/Q02GVNh80
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National Disability Independence Day is next week. In our latest blog, we explore how brands can authentically represent people with disabilities in their advertising, inspired by our Feeling Seen research. Read more: https://hubs.la/Q02GKfdG0
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As we wave goodbye to the 2024 Euros and Wimbledon, we look ahead to an exciting opportunity for brands and advertisers: The Summer Paris Olympics! Sport sponsorship is a fantastic chance to tap into the passions of sports fans, engage broader audiences, and unlock positive emotions for long-term success. System1 and Fuse revealed in the "Sport Dividend" how the right creative tools can make a monumental difference to your marketing strategy. Don't miss out on this golden opportunity! Discover the "Sport Dividend" research: https://hubs.la/Q02GJGZb0 Learn how to optimise your Olympics advertising game with "The Gold Standard": https://hubs.la/Q02GJvXJ0 And check out our blog "How to Win Big with Sports Sponsorship Campaigns": https://hubs.la/Q02GJm6y0
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Is your advertising gold medal worthy? System1 and Globo are bringing you insights on great Olympics advertising. Our report, ‘Potencializando as Marcas nas Olimpíadas’, contains best practices inspired by top-performing ads. Download the full report here and contact us if you’d like to discuss the findings in more detail: https://hubs.la/Q02GbP2R0
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Insurance brand Travelers win our Ad Of The Week this week, with their latest commercial showing the lengths they go to when their customers are in crisis. This ad focuses on an auto accident and its near-tragic aftermath, with Travelers helping in the hunt for a lost dog. It has one of the most dramatic emotional journeys we’ve seen. Find out more in our exclusive Test Your Ad report: https://hubs.ly/Q02GlPjT0 Alan Schnitzer Lisa Caputo Tracy Avery Rick Heffernan
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