TBWA\London
Advertising Services
The Disruption Company®. Cannes Grand Prix winner. Driving disruptive business growth for our Clients.
About us
We are an advertising agency. More importantly, we are the Disruption® agency. Disruption® is a growth creator. We start with Disruption® as the core of everything that we do. It is a tool for change: a working methodology and our life-view philosophy. We challenge and overturn the conventions that traditionally restrict the marketplace to forge a unique path for our brands that leads to a greater share of the future. Our clients range from the local to the global and include leading players such as Nissan, adidas, AMD, Refinitiv and McVitie's. Part of a global network, the TBWA team, unites over 11,000 people, operating in 323 agencies in 97 different countries and across 22 speciality disciplines including Design, Digital, Retail Activation and Theatre, Sports Sponsorship, CRM, CSR and Cause-Related Marketing, Custom Publishing, Mobile Utility, Event Marketing and Brand Amplification to name just a few. TBWA is part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a global marketing and corporate communications company. Omnicom's branded networks and numerous speciality firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other speciality communications services to over 5,000 clients in more than 100 countries.
- Website
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http://www.tbwalondon.com
External link for TBWA\London
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- LONDON
- Type
- Public Company
- Founded
- 1973
- Specialties
- Brand Belief, Brand Behaviour, Disruption, and Media Arts
Locations
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Primary
Get directions
Bankside 2
100 Southwark Street
LONDON, SE1 0SW, GB
Employees at TBWA\London
Updates
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New Win! 🏆 We are excited to announce that we have been chosen as the new creative agency for SunLife! This is a brilliant opportunity to work with a brand with a long and rich history, who celebrate life at all stages. We can’t wait to collaborate with them and Mark Wynn, Victoria Heath, and Beth Paterson, on their ambitious growth plans, to create impactful and unique work together.
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Thanks Campaign UK for the brilliant article on our new Jaffa Cakes Cola Flavoured campaign! Charlotte Rawlings 🖋
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Hold on to your tastebuds! Our new campaign launches a weird and wonderful new product from Jaffa Cakes. Pick’n’ mix icon meets classic Jaffa in the ultimate confectionary remix. Introducing Jaffa Cakes Cola Bottle Flavour. It’s the pairing that no one asked for that everyone’s going to love. 💡 🍭🍰 🧨🤯 Paul Jordan, Marc Owens, Matt Tassell, Jess Smith, Gareth Hughes, Sophie Perry, Bhrena Marino, Yael Setty, Aaron Moss, Ben Etheridge, Larissa Vince, Raquel Chicourel, Andy Jex,
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TBWA\London reposted this
Radio ruled the world for decades. TV was king for many more. Followed by the gripping wonder and doom of the social media entertainment rabbit hole. What next? Is OOH the new black for brands? Or is it a dying art? When done properly, OOH can be more impactful and effective than TV. Andrew Tindall and @system1group tested TBWA\London’s Jaffa OOH campaign and called it out as “the most effective OOH we've tested in about five years”. But the interesting thing about this particular OOH campaign is that it wasn’t born to be OOH. An inherently subversive product, Jaffa is the cake in a family of biscuits… Read the rest of this story and other great OOH stories on BITE. Thank you Creativebrief for the lovely nod to TBWA\London’s much loved and talked-about Jaffa OOH campaign 🙌.
According to System One, the recent TBWA\London Jaffa Cake out-of-home spot that states ‘It’s a cake, you biscuit’ surpassed TV for long-term commercial effectiveness, achieving a System One effectiveness score of 4.9 stars. On social media, AI OOH and fake billboards that incorporate CGI such as JD Sports Big Ben campaign continue to go viral. Yet the industry debate on the trust deficit such campaigns arguably contribute linger on. The creative firepower of OOH advertising out in the real world is arguably still an under-utilised creative platform. With this in mind, we asked industry leaders, has the marketing industry underestimated the creative firepower of out of home advertising? Featuring insights from: Edward Glover, CEO, Recipe, Raquel Chicourel, CSO, TBWA\London, Zack Gardner, Copywriter, Collective, James Clarke, Design Director, bandstand, Will Butler & Matt Adams, Creatives, Dark Horses, Marie Le Hur, Marketing Director, OCEAN OUTDOOR UK LIMITED Read the full article via the Creativebrief platform: https://lnkd.in/ech73aAv
Has the marketing industry underestimated the creative firepower of out of home advertising? | Creativebrief
creativebrief.com
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Andy Jex, our Chief Creative Officer reviewed some of the industry's recent advertising campaigns on a podcast with fellow industry CCO Carren O'Keefe. Thanks Charlotte Rawlings and Campaign UK for the chat! Take a listen to their insights on Campaign UK below.
'My response is wow': Campaign Podcast – Andy Jex & Carren O'Keefe review latest ads
campaignlive.co.uk
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Our very own John Kirkham, a creative powerhouse on the Nissan account, will be serving as a judge at the 2024 DMA (Data & Marketing Association) UK awards. Join us in congratulating John on this exciting news 🙌
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🪐 What can sci-fi teach us about strategy? 🛸 Our Chief Strategy Officer, Raquel Chicourel, explores 5 powerful lessons that sci-fi narratives can offer to strategic thinking: 1. Have a powerful nemesis 2. Opt for some Bandersnatch style 3. Use "the Force" 4. Start a rebel army 5. Beat the Machine "From Interstellar to Space Odyssey to Star Wars to Westworld to Black Mirror, the truth is that sci-fi is the most original and disruptive storytelling genre there is." Read Raquel's full article in Campaign UK linked below
What can sci-fi teach us about strategy?
campaignlive.co.uk
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Delighted to see that our Strategy Director, Jesper Norgaard, has been invited to judge at the APA Collection 2024 🎉
I have been judging strategy awards for years, so I’m excited to have been invited to judge one of the industry’s creative ones too - the APA Collection 2024; a showcase of the best creative from the UK. I can’t wait to go through all the entries. The showcase is taking place at the BFI Southbank on 3rd October, and the collection will then be shown around the world to demonstrate the power, creativity and excellence of the UK industry. #advertising #marketing #creativity Advertising Producers Association (APA) TBWA\London TBWA\Worldwide
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🥇The Highest Scoring OOH For Long-term Effectiveness. Our newest campaign for Jaffa Cakes achieved outstanding results from System1, receiving a 5.0 star rating, performing head-to-toe with some of the most effective TV advertising. Andrew Tindall, Senior Vice President of partnerships at System1 said: "This is the best ad made in about five years. We've tested it. And it's true. It's the most effective OOH poster we've tested in about five years." The work had an 88% brand recall, double the 44% norm for OOH and performed well above the norm for TV advertising. Read more in Marketing Beat's article linked below. #Disruption 🏴☠️
System 1: Jaffa Cakes' OOH surpasses TV for effectiveness
marketing-beat.co.uk