In a pioneering collaboration with Ryan Serhant, CEO of SERHANT. and renowned real estate influencer, The Boundary has produced an extraordinary film for Mercedes-Benz Places in Miami, utilizing revolutionary LED Volume screen technology— the same advanced technique used in major Hollywood productions like The Mandalorian and Top Gun: Maverick. This partnership has enabled us to seamlessly integrate Ryan into various unbuilt luxury environments, showcasing the spaces in an entirely unique and engaging manner. This film represents a significant leap into the future of real estate marketing, offering an unprecedented method to visualize and promote luxury living spaces before they are built. By leveraging LED Volume screen technology, we are able to create highly realistic, dynamic environments that adapt fluidly with camera movements and lighting changes, simulating how the actual spaces will look and feel. Having Ryan Serhant be physically present and interacting within these virtual spaces adds a personal touch that elevates the content beyond traditional visualizations. It enhances the viewer's experience, making it easier to envision the lifestyle and luxury that these properties promise. Read our full case study here : https://lnkd.in/eKEgEiwS Architecture by SHoP Architects Interior Design by Woods Bagot Landscaping by Field Operations Mercedes-Benz USA Mercedes-Benz AG #DigitalTwin #VirtualProduction #RealTIme #UnrealEngine #MercedesBenz #MercedesBenzPlaces #BrandedResidence #BrickellMiami #MiamiProperty #ArchitecturalVisualization #ArchViz #ExperientialMarketing #PropertyMarketing #LuxuryProperty
The Boundary
Advertising Services
London, England 21,416 followers
The Boundary is an industry leader in creative visualisation, virtual reality, film and animation.
About us
Founded in 2014 by Peter Guthrie and Henry Goss, The Boundary has rapidly gained an international reputation for excellence in the visual representation of architecture and the built environment. Our services include traditional still images (CGI's) for printed media, animation and film, VFX and immersive content including virtual reality and augmented reality. As an industry leader The Boundary is constantly testing new technologies and developing new techniques pushing the limits of what is possible in an ever changing technology driven environment. Working across a variety of sectors on projects ranging from e-commerce and retail to large scale creative visualisation projects in the automotive and real estate industries, our aim is to develop a compelling creative narrative appropriate to the specific needs of each project and each client.
- Website
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http://www.the-boundary.com
External link for The Boundary
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2014
- Specialties
- Architectural Visualisation, CGI for printed media, Animation, and Virtual reality and augmented reality
Locations
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Primary
Academic House
24-26 Oval Road
London, England NW1 7DJ, GB
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420 Lexington Ave
2831
New York, NY 10170, US
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24b Spring Street
Auckland, AUK 1011, NZ
Employees at The Boundary
Updates
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The Boundary reposted this
🌟On WEDNESDAY, SEPTEMBER 18, 3DNY is back! 🌟 Join us for an evening of creative presentations, networking, and fun with old friends in the 3D, Arch Vis, XR, AI Visualization, Gaming, VFX, and more communities. Leading the conversation this time are Graham Matuszewski from Epic Games, Kitae Kim and Ian Petrarca from Foveate, and Samantha Anderson from Studio Ladder. 🍺With first drink free for our first 50 guests in the door kindly provided by Epic Games! 🍺🍻🍸 Come hang at Lucky Jacks' for another invigorating 3DNY! RSVP & event details here: https://lnkd.in/grU8i9Ng.. Hosted by: Elizabeth Stark of The Boundary, Derek Chan of Red Leaf NY, Mengyi Fan of SHoP Architects, and Michelle Obayda of Ferguson & Shamamian Architects and the Inflection Point podcast.
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Presenting The Residences at Mandarin Oriental, Miami. The Boundary produced a series of CGIs for the launch of The Residences and what is set to be The Mandarin Oriental's only North American flagship Hotel. The two towers will be home to a series of private residences, within a secluded island sanctuary only moments away from Miami's vibrant core. Read our full case study here: https://lnkd.in/ehrwYzth #TheMandarinOriental #TheResidencesatMandarinOriental #ArchitecturalVisualization #CGI #Rendering #ExperientialMarketing #PropertyMarketing #LuxuryProperty
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The Boundary reposted this
The Rocco Forte House in Milan is a nineteenth-century gem that has been meticulously restored to its former splendour. This historic building now features eleven unique apartments, each exuding elegance and sophistication. The Boundary worked on creating a series of detailed CGIs for both interiors and exteriors. These visualisations highlight preserved elements such as frescos and mouldings, seamlessly integrated with modern luxury touches, fitting for one of the world's foremost fashion and design capitals. Read our full case study here: https://lnkd.in/e8YQf5dx Rocco Forte Hotels #RoccoForteHouse #RoccoForte #LuxuryResidences #ArchitecturalVisualization #CGI #Rendering #PropertyMarketing #ArchViz
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The Rocco Forte House in Milan is a nineteenth-century gem that has been meticulously restored to its former splendour. This historic building now features eleven unique apartments, each exuding elegance and sophistication. The Boundary worked on creating a series of detailed CGIs for both interiors and exteriors. These visualisations highlight preserved elements such as frescos and mouldings, seamlessly integrated with modern luxury touches, fitting for one of the world's foremost fashion and design capitals. Read our full case study here: https://lnkd.in/e8YQf5dx Rocco Forte Hotels #RoccoForteHouse #RoccoForte #LuxuryResidences #ArchitecturalVisualization #CGI #Rendering #PropertyMarketing #ArchViz
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109 East 79th is a new residential condominium that captures the very essence of the Upper East Side. Confident, elegant and with dramatic volumes, 109 East 79th offers a limited collection of residences designed for grand living, The Boundary crafted a series of over 50 CGIs, Animations and Virtual Tours for the launch of the luxury residences in New York, showcasing the expansive spaces that combine classic design with fine craftsmanship on offer. Read our full case study: https://lnkd.in/e5SQUuuJ #109East79 #NewYorkRealEstate #LuxuryRealEstate #UpperEastSide #LuxuryResidences #ArchitecturalVisualization #CGI #Rendering #ExperientialMarketing #PropertyMarketing
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A spectacular 25-meter swimming pool overlooking Park Avenue is at the heart of the extensive residential wellness facility on the 25th floor of the Waldorf Astoria New York residences. For the restoration and reopening of The Waldorf Astoria, The Boundary created a series of CGIs, Vignettes, Animations, and Virtual Tours, showcasing the luxurious experience available to both residents and hotel guests. Read our full case study here: https://lnkd.in/djpP8Saq #WaldorfTowersNYC #ArchitecturalVisualization #CGI #Rendering #ExperientialMarketing #PropertyMarketing #RestorationProject #HotelRestoration #LuxuryProperty #TheWaldorf #TheWaldorfAstoriaNewYork
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The Boundary produced a series of CGIs and Vignettes to launch the boutique collection of residences located within the Golden Triangle district of Beverly Hills. Beautiful, oversized and spacious residences, designed by Thomas Juul-Hansen, to redefine the luxury living experience in Beverly Hills, inspired by California styles. Read our full case study here: https://lnkd.in/eCj5qUd4 #RosewoodResidences #RosewoodResidencesBeverlyHills #LARealEstate #ArchitecturalVisualization #CGI #LuxuryCondo #Amenities
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Located in the centre of Los Angeles, Habitat is an interconnected live-work-thrive campus with a sustainably designed footprint, presented by Lendlease. The Boundary produced a series of stills, a film and the stacking plan of the latest LA development. With 260 residential apartment units and a 6-story creative office building, Habitat aims to create a redefined workplace with a sustainable, nature-connected, transit-oriented ecosystem. Read our full case study here: https://lnkd.in/eiVkxNMB #HabitatLosAngeles #Lendlease #ArchitecturalVisualisation #LosAngelesRealEstate #RealEstateDevelopment
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The Winter Garden is one of the most impressive spaces within the 50,000 square feet of private residential amenities at the Waldorf Towers. For the restoration and reopening of The Waldorf Astoria, The Boundary created a series of CGIs, Vignettes, Animations, and Virtual Tours, showcasing the luxurious experience available to both residents and hotel guests. Read our full case study here: https://lnkd.in/djpP8Saq #WaldorfTowersNYC #ArchitecturalVisualization #CGI #Rendering #ExperientialMarketing #PropertyMarketing #RestorationProject #HotelRestoration #LuxuryProperty #TheWaldorf #TheWaldorfAstoriaNewYork