GOOD Agency

We're excited to be hosting the second event in our Digital webinar series next Thursday 11th July! The event will uncover how to stand out in a sea of sameness and boost your digital conversion using user centric-design. We will share best-in-class UX practices and strategies for success in an ever-evolving digital landscape, with practical takeaways you can apply to your own digital presence. ➡️ Register to attend here: https://lnkd.in/eqCcSVgZ

It’s been a busy first half of the year at GOOD! We are excited to share our six month sizzle - a snapshot of everything we’ve been working on at GOOD, with much more to come. We’re proud to work with brands & charities to maximise their positive impact on the world 🌍 More on all our work here: https://lnkd.in/efenDiPk

The right to vote in secret was established over 150 years ago, yet this right is still not afforded to many blind and partially sighted people. In the 2019 General Election, only 13% of blind and partially sighted people felt they could vote independently and in secret. Our latest work with RNIB has been created in response to the insight that most blind and partially sighted people have to be assisted by a companion or polling staff member to read or mark their vote on the ballot paper, which can leave voters feeling uncomfortable and vulnerable. The film calls for reliable solutions to be made widely available, with the upcoming election the need for change is more urgent now than ever before. 🗳️ Read more about the work here: https://lnkd.in/eranUM5c

"I’m proud of this campaign not just because it feels incredible to see my work displayed in the tunnels I’ve frequented my entire life, but because it aims to bring us one step closer to a more accessible and inclusive world. And what’s more, me and at least 5,000 others will never be paralysed by panic again. How’s that for a support network?" Josie Hicks, Copywriter at GOOD, shares her experience of working on our latest campaign with RNIB: https://lnkd.in/emm8EGGW We're so proud to share that 5,000 people downloaded the Be Helpful guide in the first two weeks alone, with that figure ever increasing. Read more about the campaign here: https://lnkd.in/eG9YAapg

This Friday is Global MND Awareness Day. It's also the day after the summer solstice, the longest day of the year. Our latest work with Motor Neurone Disease (MND) Association highlights that every day feels like the longest day of the year if you're an MND carer. Over half of carers of people with MND provide over 75 hours of care per week, and over 50% feel that caring has caused them financial difficulty. The topical campaign aims to raise awareness of how hard unpaid carers work, and how little support they receive. 📰 Read more in Marketing Beat here: https://lnkd.in/eGtqxUgy

Last week we invited Earth Tenders - a black-led community garden and archiving project based in South London - to our offices. They shared their history, experience & meaningful work. Earth Tenders want to "create a space that no matter who you are and what your experience is you can get stuck in. It's a space to come together and connect with the land and each other." It was so interesting & insightful to hear from Idman & Ali about their exploration of non-western methods of growing, and their creation of a space that celebrates the rich knowledge and traditions of global cultures that are often overlooked in western gardening. 🌱 Read more about Earth Tenders & our learnings here: https://lnkd.in/errMpF_u

🎉 We're delighted to have won Best Fundraising Campaign with our client Crisis on the most recent Crisis at Christmas campaign at the #PurposeAwardsEMEA 2024! Huge congratulations to the whole team for their work for such an important cause. You can read more about the work here: https://lnkd.in/eFGueTDB

This week, UN Secretary General António Guterres called for a ban on all fossil fuel advertising. We celebrate and stand behind this historic moment for the advertising industry. The pressure is mounting on governments and regulatory bodies to pass legislation and regulation to ensure fossil fuel companies and the agencies that work for them are unable to continue to “distort the truth.” The climate crisis is more urgent than ever, and greenwashing is a problem we have been fighting against since GOOD’s inception, and one that continues to cause unmitigated harm. We believe that legislation is the only way to enforce real change, and hope this acts as the tipping point for government, agencies, and all involved in the enabling of fossil fuel advertising. ➡️ Read Chris Norman MBE, GOOD's CEO & Founder's thought here: https://lnkd.in/ejVwqk_u

"The golden thread running through the work is that we create brands for the environment, by using the environment they are in. Whether using aerial shots of the wetlands to create a visual language with WWT, or the wide spectrum of colours of the ocean for National Oceanography Centre, the brand’s impact lies in its authenticity." To celebrate World Environment Day, GOOD's Associate Creative Director Pete Snell shines a light on our brand work with some of the UK's biggest, and most iconic environmental charities: WWT, National Oceanography Centre and CPRE The countryside charity. 🐸 Read the full feature here: https://lnkd.in/eD3dUzgB

At GOOD we are deeply saddened by the news of the death of Rob Burrow CBE, a patron of our client Motor Neurone Disease (MND) Association. Since his diagnosis, Rob played a vital role in raising awareness and fundraising to support their work. https://lnkd.in/erXSQkXt   It has never been more important to support the vital work MND Association does. Our most recent work for the charity, The Love Inside, will be running in the break of ITV News this evening. https://lnkd.in/eHzvtMVk