The Insights Family

🚀 Just Released: Industry Impact 2024 Report 📊 The kids' and family markets are evolving rapidly, and the stakes have never been higher. Today, our new Industry Impact 2024 Report shares the trending challenges and opportunities facing organisations in the sector and what professionals need to know. Based on feedback from 100+ industry experts and data from 3M+ families across 22 markets, this free report underscores the need to understand what kids, families, and young people think, feel, and do, to keep pace with a generation evolving faster than ever before. Key findings include: 💼 Budget Restrictions: 7 in 10 professionals cite budget as their primary obstacle. 🌟 Rising Kids' Empowerment: 41% of teens now actively plan their future. 🌍 Going Global, Staying Local: 72% recognise the need for tailored approaches. 🔄 Flexible Business Models: 26% see adaptability as key to keeping pace. 🔮 Looking Ahead: 84% feel uncertain about the effectiveness of their marketing efforts. 🔗 Download your free copy of the report here: https://lnkd.in/eVXyERVQ Join us to unpack the key findings with our founder Nick Richardson, CMRS and esteemed panellists Ian Wickham MBA, Danielle Davies and Tristan Brooks in our upcoming webinar on July 18, 2024. 🗓️ 🔗 Register for the webinar: https://lnkd.in/e8guy-vK

Our monthly on-track reports, available for our clients for each of the 22 countries they're subscribed to, summarise the key trends we've observed among kids and parents over the previous quarter, saving them time and providing actionable insights for strategic planning.🔎 Highlights from our latest reports include: ❤️Increasing interest in electronic and digital toys among 6-9s in the US. 📺Compared to last year, more 6-15s in China have reported watching a new TV show because of an ad. 🛒In France, parents of 3-9s’ top purchase criteria for toys and games for their kids are product quality and educational value. 👂The main influential factors on baby product purchases among parents of 1-3s in Japan are friends and family, and brand trust. Get in touch to learn how our reports, combined with our award winning technology and real-time data can help you spot emerging trends and track ongoing ones: https://lnkd.in/dgxVupJz

Our quarterly Toys & Games Report explores the behaviours and preferences of children aged 3-12 across key markets in Europe, the Americas and the APAC region. It highlights the differences between age groups and genders, as well as yearly changes and emerging trends.📊 Topics covered: 🔎 Key quarterly insights into trends we've seen ❤️ Yearly changes in 3-to-12-year-old boys' favourite toy types 📺 Toy purchases related to favourite media across different age groups 👁 Characters to keep an eye on 🎮 Pre-schoolers (3-5), kids (6-9) and tweens' (10-12) favourite pc/console games 🕰 Kids' time spent on activities throughout the day (split by gender) ...and more! Download the free sample of the UK Toys & Games Q2 report now: 👉 https://lnkd.in/dc56dptB

Business Innovation Lead Elham Kermani and Technical Director Richard Wainwright PhD, MEng co-authored a paper on AI-driven segmentation that identifies stable customer segments based on underlying beliefs. 🔎 Elham, alongside Professor Paul Smith from Manchester Metropolitan University presented the paper at the prestigious B2B marketing conference, 40th IMP Conference 2024, in Oulu, Finland last week. Read more about their findings here:👉 https://lnkd.in/da3Tp-tf Our collaboration with The Manchester Metropolitan University enables us to enhance our products and services by merging academic research with our own expertise and technology. Find out how our analytical and data science tools—some of which have been developed through this collaboration—can help you stay ahead in the kids and family market: https://lnkd.in/ddcExTsR

We're excited to be a part of this year’s Brand Licensing Europe from 24th to 26th September! As the leading event for licensing and brand professionals, we’re looking forward to connecting with licensees, licensors and retailers to share our latest insights and explore potential partnerships. 👇 📣 Save the date! Don’t miss our session on the main stage, 'Futureproof Your Brand: Gaming's Role in Shaping Tomorrow's IP Landscape' taking place on Tuesday, 24th September from 3:15pm - 3:45pm. 🥂 Celebrate with us! We’re proud sponsors of the opening night drinks reception. Join us on Tuesday, 24th September from 5-7pm on the show floor as we toast to BLE’s 25th anniversary and celebrate the industry. 🤝 Visit us at Stand #D218! Our stand will be buzzing with activity throughout the three days. Book a meeting in advance with our team: https://lnkd.in/dF7t9wnz. 👉 For more details on our participation at BLE, click here: https://lnkd.in/dS9Jda9d

As kids return to school, retailers like Amazon, Urban Outfitters, and Gap have launched 'Back to School' campaigns featuring influencers and celebrities. However, attitudes towards influencers and celebrities are diverging between the US and the UK. 🔎 Here’s what our data reveals about kids and parents in both countries: 👇 📊 US kids aged 6-12 are 18% less likely to trust influencers compared to last year, while their UK counterparts have become 20% more trusting. ❤️ In the US, parents of 6-12-year-olds now place less importance on celebrity and influencer endorsements. Meanwhile, UK parents' reliance on these endorsements has nearly doubled year-over-year, surpassing their US counterparts as of August 2024. Our real-time data can help brands tailor their marketing strategies to evolving attitudes. Contact us to discover what resonates with kids and parents and boost the effectiveness of marketing campaigns: https://lnkd.in/d8Jni8vJ

68% of industry professionals cite budget constraints as their biggest business challenge, according to our Industry Impact 2024 report. 🔎 In our latest webinar, expert panellist Tristan Brooks addressed this issue, offering actionable tips for marketers to navigate these ongoing challenges.👇 Watch the full on-demand webinar to explore the topic in more depth, and gain insights into trends in the kids and family markets: https://lnkd.in/dVMyPDrq 

Mars' recent acquisition of Kellanova represents a significant development in the snacking industry. This merger unites two renowned companies with complementary market positions and a diverse range of popular brands. By now leveraging shared expertise across various snack categories, Mars and Kellanova will have a greater opportunity to further engage with young consumers, potentially transforming kids' snacking habits. Below are some key highlights related to the two brands from our food and drink data for kids aged 3-12 in the US: 🍫Mars' M&M's are the top chocolate choice for this age group. 🌈Mars' Skittles have doubled in popularity as the favourite sweets among 3-12s. ❤️ Kellanova's Pringles are the fourth most popular crisps in the US, and they’re over twice as popular in the UK. 📈Kellanova's Pop-Tarts have seen a 25% increase in popularity as 3-12s' favourite biscuits and bars since July 2023. For more insights into kids' attitudes and purchasing behaviour towards food brands and beyond, book a call with our team: https://lnkd.in/es8mWdy9

🌍 We are excited to announce our expansion into London and New York, marking a major milestone in our global growth journey. With our expanded teams, we are now better equipped than ever to serve our clients across the UK, US, and beyond. 🤝 We are also delighted to welcome Crunchyroll and The Roald Dahl Story Company Ltd to our client roster. These partnerships reaffirm our commitment to providing real-time data and insights into the kids, teens, parents, and family markets, helping brands connect with their audiences in meaningful ways. Read the full announcement here: https://lnkd.in/dtaQ8ruU

The rise of social media, online video platforms, and streaming services has significantly complicated the task of devising advertising strategies across multiple platforms and audiences, leading to media fragmentation—a challenge now faced by 71% of the professionals we surveyed for our Industry Impact Report 2024. 🔎 This graphic summarises key insights on the topic, along with expert advice from our webinar panellist, Tristan Brooks. 👇 Learn strategies to address media fragmentation and other ongoing business challenges in the kids and family markets by downloading the full Industry Impact Report 2024 for free now: 📑https://lnkd.in/eVXyERVQ You can also listen to Tristan and other expert panellists discuss this topic in more detail in our on-demand webinar:📽https://lnkd.in/dVMyPDrq