The Insights Family

🚀 Just Released: Industry Impact 2024 Report 📊 The kids' and family markets are evolving rapidly, and the stakes have never been higher. Today, our new Industry Impact 2024 Report shares the trending challenges and opportunities facing organisations in the sector and what professionals need to know. Based on feedback from 100+ industry experts and data from 3M+ families across 22 markets, this free report underscores the need to understand what kids, families, and young people think, feel, and do, to keep pace with a generation evolving faster than ever before. Key findings include: 💼 Budget Restrictions: 7 in 10 professionals cite budget as their primary obstacle. 🌟 Rising Kids' Empowerment: 41% of teens now actively plan their future. 🌍 Going Global, Staying Local: 72% recognise the need for tailored approaches. 🔄 Flexible Business Models: 26% see adaptability as key to keeping pace. 🔮 Looking Ahead: 84% feel uncertain about the effectiveness of their marketing efforts. 🔗 Download your free copy of the report here: https://lnkd.in/eVXyERVQ Join us to unpack the key findings with our founder Nick Richardson, CMRS and esteemed panellists Ian Wickham MBA, Danielle Davies and Tristan Brooks in our upcoming webinar on July 18, 2024. 🗓️ 🔗 Register for the webinar: https://lnkd.in/e8guy-vK

As the Paris 2024 Olympics kick off, let's dive into how each sport's teen viewer base fluctuates across the UK, the US, and China, and how purchase behaviour varies across these regions. 🔎 Highlights: 🏊♂️ Swimming is especially popular in China, with about +80% more teen viewers than in the UK and the US. 🛒 Demand for most sports merchandise is higher in the US and China, with sports related board games being twice as popular in the US than in China and the UK. 👕 The most popular sports merchandise in the UK and the US is clothing, while in China, it's magazines & comics. Understanding these regional differences in attitudes and purchase behaviour allows brands to develop the best sponsorship strategies. Book a demo now to see how our insights can help you tailor your marketing efforts accordingly: https://lnkd.in/dCv6Fv4j

🎥Industry Impact 2024 Webinar Recording Now Available!🎥 If you missed our live session, you can now watch the full webinar to gain valuable insights from our expert panellists Nick Richardson, CMRS, Danielle DaviesI, Ian Wickham MBA and Tristan Brooks, who explored key trends in the kids and family industry. Swipe left to discover the top 5 takeaways from the discussion. 📹Watch the full webinar here: https://lnkd.in/dVMyPDrq Additionally, download the Industry Impact Report 2024 for free here: https://lnkd.in/eVXyERVQ

In our Industry Impact Webinar on Thursday, Nick Richardson, CMRS, Ian Wickham MBA, Danielle Davies and Tristan Brooks covered several key trends in the kids and families industries for the period 2023-2024. 🔎 One of the topics was brand growth among 10-15s. Can you guess which brand excelled globally, resulting in the fastest rise in popularity among 10-15-year-olds between H1 2023 and H1 2024? 🏆 The answer will be revealed on Monday, along with a link to the webinar recording. In the meantime, download the Industry Impact Report for free to keep up with the latest trends: 👉 https://lnkd.in/eVXyERVQ

🚨Kids today are shaping the future faster than ever before. How can organisations keep up? Join our free webinar TODAY at 4pm BST / 11am EDT for exclusive insights from our Industry Impact 2024 Report. Our expert panel includes: - Nick Richardson, CMRS, Founder of The Insights Family - Ian Wickham MBA, Director of Licensing Link - Danielle Davies, Content Distribution Strategist of Meon Media - Tristan Brooks, Managing Partner of Havas Entertainment Our webinar will shed light on: 🔍The biggest challenges and opportunities facing the industry. 💡 Strategies to tap into the potential of empowered youth. 🌍 The vital role of flexibility and localisation in staying relevant. 📊 How data-driven insights can help you do more with less. 🔗 Don't miss it — register now: https://lnkd.in/e8guy-vK

We are delighted to be featured in WARC's latest spotlight series, sharing insights on Gen Alpha 🐥 Drawing on our own real-time data, we explore the growing empowerment of Gen Alpha across the EMEA region and discuss how Gen Alpha isn't just the consumer of tomorrow; they're a powerful force shaping the market today. We examine their increasing financial power, digital fluency, and strong social conscience, presenting a unique opportunity for brands. 🔗 Read the full article in WARC here: https://lnkd.in/ejsD9tyn Thank you to Stavros T. and Sophie Tanner for your valuable contributions, and Christine Driscoll for the opportunity!

🔍 Join us live this Thursday to explore insights from our Industry Impact 2024 report. 📅 Date & Time: Thursday, 18th July at 4pm BST / 11am EDT Nick Richardson, CMRS, Founder of The Insights Family, will be joined by industry experts Ian Wickham MBA of Licensing Link, Danielle Davies of Meon Media, and Tristan Brooks, Managing Partner of Havas Media, to offer their perspective on the industry’s current pulse and provide actionable takeaways for professionals operating in the kids’ and family markets. What You'll Learn: - Insights into current market challenges and opportunities identified by industry professionals. - Strategic growth opportunities in the evolving landscape of empowered youth. - Insights into the critical role of flexibility and localisation in maintaining relevance.  - How to leverage market intelligence for strategic decisions and foster innovation amidst uncertainty. 🔗 Register for free here: https://lnkd.in/e8guy-vK Can't attend live? Sign up anyway, and we'll send you the recording!

🌟 The 12 Finalists revealed for the 'What Kids Love' award at The Licensing Awards 2024 🌟 The 'What Kids Love' award, developed by The Insights Family in collaboration with MAX MEDIA PUBLISHING LTD and The Licensing Awards, honours the brands that have won the hearts of UK kids aged 3 to 12 over the past year. The methodology looks at brands with the highest purchase (or purchase intent) related to their favourite characters, based on The Insights Family's robust and independent audience data. Huge congratulations to our 12 finalists: - Bluey - Horrid Henry - Mr Bean (Animated Series) - PAW Patrol - Peppa Pig - Pokémon - Scooby-Doo - Sonic The Hedgehog - SpongeBob SquarePants - Spider-Man - Stranger Things - The Simpsons The winner will be announced at The Licensing Awards on 10th September. Read more about the 'What Kids Love' award here: https://lnkd.in/eh5f-BPw #LicensingAwards2024 #WhatKidsLove #KidsInsights

Yesterday, we launched our Industry Impact 2024 Report, featuring primary research from over 100 industry experts and real-time data from more than 3 million families across 22 markets. The report explores industry trends and their impact across 7 key disciplines. Check out our carousel for a preview: 📢 Advertising & Media 🏷️ Brand Management 🎬 Content 📜 Licensing 📈 Marketing 🛠️ Product Development & Management 💼 Sales & Category Management 📥 Download your free copy now: https://lnkd.in/eVXyERVQ 📅 Register for the webinar on July 18th: https://lnkd.in/e8guy-vK

We’re excited to be attending The Children's Media Conference this week and connecting with all things related to kids' entertainment. If you’re heading there too and are interested in discussing how The Insights Family can help you understand kids' media habits, the latest content trends, and how and where to engage with your audience effectively, drop us a message to set up a meeting. See you there! Nick Richardson, CMRS Joe Timson https://lnkd.in/e9SHWSqi