IWSR

Emily Neill, COO Market Research at IWSR, recently spoke with the BBC's Izzy Greenfield on the growth and outlook for celebrity-backed alcohol. IWSR data shows that celebrity brands continue to grow and enter the market, but the rate has slowed from 2022. Hear more from Emily and Izzy on the podcast here (tune in at 0:950 and 17:06 for Emily's sections): https://lnkd.in/ehNVfzQC

IWSR's latest data shows that China’s market recovery has stuttered amidst widespread downtrading and high inventories, but the country will still be a key driver of value growth in the years ahead

What's driving the structural decline of the global wine market? Over the past 10 years, many former growth markets have started to see volume declines. In the UK’s case, per capita consumption of wine peaked in 2009 and has been in decline ever since, except for a small temporary boost during Covid. On a per-adult basis, the UK now drinks about 14% less wine than it did in 2000. In the US, per-capita consumption peaked in 2017 and has seen some sharp declines since, though it still remains above per-capita consumption levels observed by IWSR in 2000. For Australia, the peak was in 2012, and its per-capita consumption trajectory has mirrored that of the UK, though unlike the UK it didn’t see a Covid-era boost. Its per-capita consumption is now 11% lower than it was in 2000. IWSR has identified 4 key reasons for this downward trajectory. Read our latest analysis on our website. https://lnkd.in/ei_PHYcV

The dominant themes of moderation and downtrading are continuing to permeate mature beverage alcohol markets during 2024 – but there are brighter prospects in developing beverage alcohol countries, and among the key Millennial age cohort in the US. Read more: https://lnkd.in/d4Wr7VnS

US beverage alcohol market set for slow recovery after ‘reset year’: IWSR data shows that challenges related to inventory levels, squeezed disposable incomes and moderation are likely to continue, but the US will remain the key value driver among mature beverage alcohol markets in the years ahead “High inventory levels are expected to persist into 2024 and potentially beyond, with normalisation now not expected until 2025 or early 2026,” says Marten Lodewijks, President of the US Division at IWSR. “Consumer demand will have to increase in order to facilitate the movement of stock through the distribution chain.” Read our latest data on the US beverage alcohol market: https://lnkd.in/eFJccehM

Shirley Zhu, IWSR Research Director - Greater China, chaired the morning discussions on the beverage alcohol industry at this year’s Food & Beverage Innovation Forum (FBIF) in Shanghai China, opening with a global overview presentation of the latest IWSR data and insights.   IWSR's latest data shows that China is forecast to be a key value driver for the global beverage alcohol market over the next five years, adding more than US$14bn in incremental value (at 2023 prices) by 2028. Read more in our latest press release: https://lnkd.in/eCPX4zZN

Global beverage alcohol market set for moderate recovery in 2025, while challenges persist in 2024: IWSR's latest data shows that India, China and the US will be key value growth drivers, adding US$30bn in incremental value by 2028; brand owners will have to navigate an increasingly complex macroeconomic and regulatory landscape. https://lnkd.in/eCPX4zZN

Welcome to our new look! IWSR's refreshed branding - including our logo and website - comes as we continue to expand our global reach and the scope of the data and intelligence we provide to the global beverage alcohol industry. Our new logo represents how we weave together our wealth of market and consumer expertise with unique on-the-ground knowledge, advanced data modelling and AI-enhanced processes that combine the best of data science with human intelligence. As we honour our legacy of over 50 years' industry experience, we continue to push ourselves forward as the global authority on beverage alcohol data and intelligence. www.theiwsr.com

The buoyant no-alcohol category in the US is poised for continued strong growth in the years ahead, fuelled by a combination of moderation trends, a well-established but expanding no-alcohol beer segment, recruitment of new consumers, and dynamic growth for zero-alcohol spirits, RTDs and alcohol adjacents.  https://lnkd.in/eYJi6zhd

Organic, natural and other alternative wines offer growth in a challenging landscape. As the wine industry battles long-term structural decline in a number of markets, IWSR data shows that alternative wines – encompassing natural, organic, sustainable and Fairtrade – offer opportunities for growth in some markets. Read more: https://lnkd.in/dFYq7Aqr