TLF Research

TLF Gems: This blog is aimed at teachers, but it's relevant for anyone who has to give feedback. Lots of us have probably been advised to use the "feedback sandwich" to take the sting out of criticism, but it's probably not really a good idea and there are better ways. "Even though the Feedback Sandwich is a simple and time-efficient method, it may not be the most effective for boosting progress..." https://lnkd.in/ebBUDGHC

A client once said that they see us as an extension of their team, and that’s what we aim for. We want to build long-term partnerships with our clients, adapting the research programme to ensure it continually evolves to meet the needs of the business. Find out more about how we work: https://lnkd.in/gvhtbDDE

Join us at our annual CX Conference 2024 - Closer to Customers. You'll be inspired by speakers such as Joanna Causon CEO of the Institute of Customer Service and engagement specialist Kheron Gilpin, while gaining fresh perspectives on the latest trends in customer experience and insight from us. Find out more and book your place now https://lnkd.in/ejH5zyaK

TLF Gems: By far the most interesting AI-based conversation we've heard this month, this episode of Chris Morgan's 'The Wild' podcast expands out from its fascinating subject to consider the ethics of AI more widely, the impact of exponential technology, and the need for regulation. "When we invent a new technology, we invent a new responsibility."https://lnkd.in/eQWVgxf4

Join us for our webinar '5 Ways to... Make More Impact With Your Charts & Reporting' on Wednesday next week. Stephen will talk about how to elevate your data visualization and reporting skills. He'll cover five powerful ways to create impactful charts and reports that effectively convey information, engage stakeholders, and drive decision-making within your organisation. Register now https://lnkd.in/eSUdND5M

For many years the assumption was that portals were a tool for business to consumer (B2C) surveys, and not for business to business (B2B) ones. They lend themselves well to large amounts of quantitative data, with interactivity making it easy to roll out granular results to a large audience across the business so that they can drill down to see the information most relevant to them. In most B2B surveys that's not really what's needed, but that doesn't mean portals don't have their place. We've found with our B2B clients that portals come into their own not so much for reporting, but before and after the reporting stage. https://lnkd.in/dU2YewSn

Our CX Insights Hub is an interesting mix of customer experience and research related content. Searching the Hub you'll find a wide range of content. From webinars, latest thinking articles, and book reviews, to downloads, the TLF Gems newsletter and our podcasts. We're adding things all the time, so you'll always find something new! Search the Hub now https://lnkd.in/eFkksnG7

We work with customer-focused organisations of all shapes and sizes, conducting both B2C and B2B customer experience research. Our focus is on providing first class and actionable customer insight, enabling them to drive change via customer research services. Find out more about our approach https://lnkd.in/eHEqSCr8

The latest episode of our TLF Gems podcast is out now. In this episode Greg and Stephen discuss some of the challenges of using customer research in the construction sector, and the benefits of focusing on depth of insight rather than just tracking a score. The construction sector is fascinating from a customer experience and insight point of view. So many stakeholders, so many relationships, so many opportunities to build understanding and make things better! Listen now on our website or your podcasting app of choice https://lnkd.in/eMTuM5bz

TLF Gems: Good article about a concept we've recently come across - "clean language". It's an idea from therapy that is popular in coaching, but it has clear relevance for research (especially qualitative research) as well. Very thought provoking about the influence that the questions we ask has on the answers we receive, and why being grammatically correct is less important than we might think. "When they first hear Clean Language questions being asked, lots of people worry about the fact that the questions do not sound grammatically correct. It’s true, they don’t. They can sound quite odd at first. But the funny thing is that if you are on the receiving end of the questions, they seem to make perfect sense." https://lnkd.in/eiDAUTcG