Sustainable Marketing Insights | Can Marketing Save the Planet 🌱 In the final episode of the ‘Greening Your Marketing Activity’ mini-series, Oliver Deane and Guy Jones from The GoodNet, an ethical intelligence company, return to share their journey and insights into the evolving media landscape. They introduce GoodIQ, a tool that measures sustainability metrics, and offer advice for brands, agencies, and marketers on making ethical media choices that support sustainable agendas and help consumers lead more eco-friendly lives. Hear about: ✅ Ethical media, sustainability, and advertising ✅ How GoodIQ helps plan and measure media impact ✅ Making sustainable marketing choices—and how to measure results ✅ The impact of regulations on sustainable marketing ✅ The role of ads in driving sustainable behaviour 👉 Listen to the full episode now! https://lnkd.in/ej8Qd7yu #SustainableMarketing #EthicalAdvertising #CanMarketingSaveThePlanet #GoodIQ #TheGoodNet #GreeningMarketing #SustainabilityInMedia #MarketingForGood
The Marketing Society
Non-profit Organizations
The Marketing Society is a leading global community of progressive marketers.
About us
The Marketing Society is a leading global community of progressive marketers. The Society empowers brave leaders in marketing, by helping them do well in their careers and lives, do good in their businesses and the world and by doing so, feel good by being part of a positive community and help shape an industry of which we can all be proud. We're here for marketers who want to make an impact and make a difference.
- Website
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https://www.marketingsociety.com
External link for The Marketing Society
- Industry
- Non-profit Organizations
- Company size
- 11-50 employees
- Headquarters
- London
- Type
- Nonprofit
- Founded
- 1959
- Specialties
- membership, leadership, marketing, digital, scotland, inspiration, networking, and community
Locations
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Primary
167-169 Great Portland Street
Fifth Floor
London, W1W 5PF, GB
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26 Braid road
Edinburgh, EH10 6AD, GB
Employees at The Marketing Society
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Mahesh Murthy
Marketing guy. Venture & Startup Investor. What can I help you build, launch and grow?
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Tamara Littleton
Executive Chair and Founder of Social Element agency, Co-Founder of crisis simulation company Polpeo. Fellow of The Marketing Society, Campaign &…
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Jason Foo
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Tony Holdway
Updates
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INSPIRATION | In this month’s episode of the THINK EQUAL podcast, our Project Director, Leanne Foy, sits down with Reema Nezar Al Shammasi, Marketing Director at Mastercard. 🎙️ 🌟 Key Takeaway: Learning to say no is as crucial as knowing when to say yes. Overcommitting can lead to burnout, while confidently declining tasks that don't align with your priorities protects your well-being and enhances the value of your contributions. 🎧 Highlights: - Why saying yes too often can reduce the impact of your commitments - How to identify what’s truly important and confidently say no - Building confidence to foster a balanced work-life approach This episode is a must-listen for anyone struggling with saying no! 💡 Listen to the full episode - https://lnkd.in/e8PhU66R #THINKEQUAL #DiversityInMarcomms #InclusionMatters #MarketingLeadership
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UAE | Join Us for an Exclusive Event: Innovation Lessons from a Hall of Famer, Alex Kipman 🚀 Book Your Spot - https://lnkd.in/eHgWCQfQ We are thrilled to invite you to an inspiring session with Alex Kipman, a visionary technologist, inventor, and creator of groundbreaking innovations like Microsoft’s Kinect. This event is part of our Changemakers series, where we spotlight leaders who are shaping a better world. With over 20 years at Microsoft, Alex has been at the forefront of technology, transforming how we interact with devices. From Kinect, one of the fastest-selling consumer electronics, to his induction into multiple Halls of Fame, Alex’s journey is nothing short of remarkable. Why Attend? 🔸 Gain Insight: Learn how to be more innovative and push the boundaries in your own work. 🔸Inspiration: Hear about Alex's successes and the challenges he overcame. 🔸Engagement: Get the opportunity to ask questions and interact with one of the leading innovators of our time. Event Details: 📅 Date: Thursday, 26 September 2024 🕰️ Time: 8:30 AM - 10:30 AM 📍 Venue: Aldar Properties PJSC, Yas Mall - Yas Island - Abu Dhabi Don’t miss this chance to hear from a true changemaker who has had a profound impact on technology as we know it. BOOK NOW - https://lnkd.in/eHgWCQfQ #Innovation #TechTalk #Leadership #InnovationLessons #AlexKipman #TheMarketingSociety
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LONDON | Yesterday’s breakfast event with Will Stratton-Morris was a candid conversation filled with personal anecdotes and insights from his journey to becoming a CEO. In an engaging Q&A format, Will touched on leadership, career progression, and team building, sharing his three-component leadership framework: planning, people, and processes. A key takeaway was his emphasis on vulnerability in leadership, explaining how trust is built through openness. Will also shared his thoughts on translating complex marketing ideas for non-marketing executives, and the need for more CMOs in CEO seats: “If you’re going to put the customer at the heart of the company, we need more CMOs in CEO roles.” Key Takeaways: ▫ Leadership: Focus on planning, people, and processes. ▫ Hiring: Look for intellect, energy, and empathy. ▫ Vulnerability: Trust comes from openness. ▫ Continuous Learning: Broaden your knowledge beyond marketing. A morning filled with candid insights and practical advice ☀ A huge thank you to IPG Mediabrands for partnering with us for this event, and to Will and all our attendees for making it such an engaging and insightful morning! #Leadership #CandidConversation #CareerProgression #MarketingToCEO #CEOConversations #CaffèNero #BrandStrategy #TeamBuilding
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SINGAPORE | Reflecting on yesterday’s insightful session: Uncomfortable Conversations: The Fine Line Between Marketing and Misleading, in collaboration with The British Chamber of Commerce Singapore (BritCham). We explored the increasingly blurred lines between clever marketing and deceptive advertising in today's fast-evolving landscape. With AI-driven campaigns and hyper-real visuals on the rise, the debate around authenticity and consumer trust has never been more critical. A huge thank you to our brilliant panel—Suzy Goulding, Melanie Lindquist, Munas van Boonstra and Triveni Rajagopal—who led a fascinating discussion on: 💡 The boundary-pushing nature of FauxOOH campaigns—and how brands can go too far 💡 The urgent need for ethical guardrails in a still largely unregulated marketing ecosystem 💡 AI’s transformative role in shaping marketing strategies, and the risks it poses for brand trust 💡 How authenticity is evolving in an era where consumers, particularly younger audiences, navigate both reality and CGI effortlessly Key takeaway? Brands must define their own ethical guidelines to maintain trust and avoid crossing the line into deception. Thank you to everyone who contributed to the conversation! British Chamber of Commerce Singapore (BritCham) for collaborating with us, Berkeley Group Plc who came with the superb venue, and Talon APACfor catering! #MarketingEthics #AIinMarketing #FauxAdvertising #BrandTrust #UncomfortableConversations Lynette Pang, Erica Kerner, Joseph Pullos, Gita de Beer, Matthias Blume, Helen Duffy, Xiaowei Liu, Wendy Walker, Brynie B McBurney, Sophie Devonshire⚡️
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UAE | Yesterday in Dubai, we kicked off an incredible AI Masterclass, "Unlock Your AI Potential," hosted by Dominique Rose Van-Winther, CEO of Final Upgrade AI. The room was filled with excitement as Dominique shared practical AI strategies that marketing leaders can implement immediately—no fluff, just real-world applications! 🤖 From streamlining tasks to crafting AI-powered business plans on the fly, attendees left inspired and ready to leverage AI in their work. A huge thanks to ITP Media Group for hosting us and to all who joined! #AIMasterclass #MarketingInnovation #AIforLeaders #UnlockYourPotential
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SINGAPORE | Get ready for the ultimate entertainment experience at All That Matters 2024 in Singapore! 🎉 Buckle up and dive into Asia’s leading conference for all things Sports, Gaming, Music, Marketing, and AI. With cutting-edge insights, epic networking, and discussions that shape the future, this is the event you cannot miss! 🗓 Dates: September 16-18, 2024 📍 Location: Hilton Singapore Orchard 🌟 Timed with the Singapore F1 Grand Prix, this unique ‘Business 2 Business 2 Fan’ event is perfect for professionals who are looking to expand their horizons, network across industries, and gain actionable strategies for their business. ⚡️ Get ready for: - Thought-provoking discussions with over 2,000 senior execs - Cross-industry collaborations to drive innovation - Live music festival by night! ✨ Special Offer for The Marketing Society members - https://lnkd.in/eZNinhix 🔗 Check out the speaker lineup and more details - https://lnkd.in/eqJXKEBP Let’s make 2024 a year to remember. See you there! #matters2024 #AllThatMatters2024 #EntertainmentConference #Business2Business2Fan #NetworkingEvent #Innovation
Community: All That Matters Conference 2024 | Singapore
marketingsociety.com
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UAE | After an inspiring run in London, our Ones to Watch programme is touching down in the UAE this Thursday! Designed to nurture up-and-coming marketing talent, Ones to Watch equips delegates with the skills, tools, and insights they need to flourish in their everyday work. It’s a day packed with industry-leading speakers, real-world wisdom, and transformative insights. Covering many different aspects of leadership from digital, team building, and creativity —so our future leaders emerge bolder and braver in their marketing roles. We are excited to welcome the nominees from our business teams! 💥 If you’re interested in becoming a Business Team please email [email protected]. #MarketingTalent #OnesToWatch #BoldLeaders #LeadershipJourney #MarketingSociety
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LONDON | We’re excited to introduce Andrew McGuinness, CEO of Layered Reality, an award-winning creator of theatrical and digital experiences, at the Global Conference Changemakers IMPACT 2024. 🎤 Session: Creating Award-Winning Immersive Experiences Andrew has won numerous awards, but his achievements go beyond accolades. Few marketers can say they've created products labelled as one of the “absolute best things to do in the world.” Layered Reality combines digital, theatrical, and physical sensations to craft extraordinary, impactful experiences with characters like Guy Fawkes and 35ft Aliens. In this session, Andrew will dive into what works when it comes to creating innovative brand experiences and how brands can leverage immersive storytelling. Plus, you’ll hear a sneak peek about how “Elvis” will be “back in the building” this autumn. If you’re looking to create unforgettable experiences for your brand, this session is one not to miss! 📅 EVENT DETAILS: Date: Wednesday, 13 November Time: 8:30 AM - 5:00 PM Venue: QEII Conference Centre, London In partnership with Ozone | Powering the Premium Web and SQREEM Technologies Supported by Orb Group, Cvent and AlwaysBeContent B-Corp BOOK NOW - https://lnkd.in/dfP3Z78z Stay tuned for more speaker spotlights and event updates as we prepare for a day of inspiration and transformation! #GlobalConference24 #ChangemakersImpact #ECMC24 #MarketingConference #MarketingImpact
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LINKEDIN LIVE - It's time to accelerate your leadership with a proven toolkit to power up your leadership impact! This year our global conference series is around IMPACT and the very essence of what being a marketer is all about. We create value and in order to do that we need impact. The legend that is Scott Morrison FRSA, a renowned speaker who shared his Lead with Boom! Mindset at our Ones To Watch programme this year (with the highest feedback score) is back to join us for this LinkedIn Live event THE DETAILS Thursday 19 September - 1pm GMT, 8am ET, 4pm GST, 8pm SGT/HKT Register via the event link and be ready to be blown away In this Live Session, Scott will power you up through: 💥 The clarity of ‘Unblock, Unlock, Unleash’ as a mindset-shifting leadership tool. 💥 The competitive edge of the Impact Pyramid. 💥 Simple tools and tricks to shift your mindset from Bust thinking to Boom! action. #LeadershipMindset #LeadershipSkills #MindsetShift
Lead with Boom! Get the proven toolkit to power up your leadership impact
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