The PR Network

Did you know we have associates all over the world that help us tackle comms challenges for our clients? 🌍 This is a recent post we did with our Mexican associate, Deborah Jacob, who shared her insights on some of the key trends in the Mexican market, including: 🇲🇽 In the current political and cultural landscape, there is a lot of distrust towards media outlets that align with specific political groups 🇲🇽 Media consumption trends are shifting, with live TV viewership decreasing in favour of on-demand platforms like Netflix, YouTube, and Prime Video 🇲🇽 The media industry continues to face challenges like staff and budget reductions, leading to overloaded newsrooms. Take a read here to learn more 👇 If you want to find out how we can help you with your comms challenge, please do get in touch. #internationalcomms #pr #mexico #globalpr #pragency #prnetwork

We love our clients. And of course we love it when they love us too! So thank you Leanne Cook from Roboyo for this lovely feedback on the Australia PR programme we deliver through our awesome Associate Min Chow, which made us proud. Nicky Regazzoni Georgina Blizzard Eileen Boydell Emilie Lien Sarah Hollingsworth Harriet Bateman Katy Campbell Karen Meachen Russ Read-Barrow #pragency #pr #internationalpr #prnetwork

We’ve been fortunate to have gained some new followers recently so we thought we’d use this opportunity to re-introduce ourselves. Hello! 👋 We’re The PR Network (‘PRN’ for short). Our story started back in 2005, when our founders, Georgina Blizzard and Nicky Regazzoni had the idea to create the world’s first virtual PR agency. 💡 Problem solvers at heart, they saw a gap in the market to create a network of senior PR consultants across the world, and match their expertise with brands who needed it. 🌍 Fast forward to today and we have a roster of over 1,400 PR experts and independent partners in 60 countries. All of whom bring their talents to bear for an equally diverse range of clients. 🧠 From taking over complex multi-market PR programmes, creating on-brief content and fixing weak links in tricky territories to bolstering current capabilities with sector or market expertise, we tackle comms challenges of all shapes and sizes. 🚀 Our agile approach allows us to create the very best team for each project – assembling the local, regional, international and sector expertise each campaign requires. What’s more, because we're fully virtual, we have low fixed overheads which allows us to work smarter and make budgets travel further. If you have a comms challenge you need solving or would like to learn more about our unique offering, please get in touch.

We're excited to share insights from the recently released Reuters Institute Digital News Report 2024 as Eileen Boydell highlighted last week. This comprehensive report provides a global perspective on how news consumption is evolving across different territories. Key takeaways: 📉 Trust in News: Trust in news remains a critical issue worldwide, with 59% of respondents expressing concern about the reliability of news sources. This figure rises to 72% in the US, highlighting the urgent need for independent journalism, especially as the presidential election approaches. 🤖 AI in Journalism: The impact of AI on journalism is multifaceted. While deep fakes have increased skepticism, AI is also being leveraged positively. For instance, Nordic publishers like Schibsted are using AI-generated summaries to boost engagement, and Mexico’s Radio Fórmula employs AI-generated news readers. 💡 Video Platforms: Video content continues to gain traction, particularly among younger audiences. An interesting case is the use of AI-generated images in social media campaigns by the new Indonesian president, which transformed his public image dramatically. 📣 Rise of Alternative Voices: Influencers and alternative news sources on platforms like TikTok, Instagram, and YouTube are increasingly capturing public attention, while traditional journalists maintain a stronger presence on Facebook and X (formerly Twitter). 💸 Paying for News: The trend of paying for online news is growing slowly, with 17% of people across 20 wealthy nations having paid for online news in the past year. Norway (40%) and Sweden (31%) lead in this area, while Japan (9%) and the UK (8%) lag behind. This underscores the ongoing challenge for publishers to generate revenue. These highlights are just a glimpse of the valuable insights available in the full report. For those navigating international communications challenges, we offer expert support across 60 markets and beyond. Explore the full report (see comments) to understand more about these trends and how they might impact your communications strategy. #DigitalNews #Journalism #MediaTrends #AI #NewsIndustry #ReutersInstitute #TrustInNews #MediaInnovation

🌍 We’re committed to sustainability and making a positive impact. Check out our latest initiative to track and reduce our environmental footprint 💚. #Sustainability #ThePRNetwork #BCorp

Great to see our client Yoti in the news talking about a government backed initiative to allow digital IDs to let people open bank accounts. Another great use case for digital IDs. Nice work Nikki Alvey

📌 The reputational fallout from a crisis is hard to measure. 📌 Too often organisations over-invest time and resources on business continuity planning and process, but fail to consider impact on reputation via damage to important relationships. This brilliant image is a graphic record by Caroline Chapple of Chapple Cartoons capturing our recent webinar with our risk and crisis management expert, Rod Cartwright, and our co-founder, Nicky Regazzoni. 💡 Rod talked us through the latest edition in his “Reputation, Risk and Resilience” series for 2024, published in May. We looked at the 10 primary global risks, from geopolitics to tech to climate and more - and importantly, how they intersect. ➡ Together we’re advising clients worldwide on how to ensure “Reputation as Usual” in the face of a difficult situation. Get in touch for details of our workshops and consultation options, and sleep better at night knowing you are better protected. You can send a private message to the PRN team via this page, or message Nicky Regazzoni or Georgina Blizzard for more details.

We are on a plant-based high following our incredible media and influencer event in Amsterdam to launch three new Beyond Meat products in the Netherlands - Beyond Steak - deliciously tasting steak pieces, the Beyond Burger Jalapeño - a burger with a tanalising spicy kick and the Beyond Smash burger - perfect for beefing up your burger. Guests at a beautiful rooftop bar in Amsterdam, enjoyed a mouth-watering menu curated by Michelin star chef Dennis Huwaë and chef and food influencer London Loy.  Tasty bites included mini tostada Beyond Steak with masala mayo, mango salsa and vegan caviar and mini Beyond Burger Jalapeño with vegan cheddar, avocado habanero sauce, caramelised red onion. Lip-smackingly delicious 😍 Well done team! #GlobalPR #BeyondMeat #PlantBased #NetherlandsLaunch #SummerOfInnovation #PRExperts

As the 15th largest global economy, Mexico is *the* gateway to Latin America. With its vibrant and diverse culture, rich history, delicious culinary traditions, and rapid urban growth, Mexico has quickly become a destination hotspot for many ☀ 🌯 It is also home to one of the highest concentrations of media in the world, making it an incredibly attractive spot for businesses and investment. Want to learn more? Our associate, Deborah Jacob, shares her insights on the Mexican media landscape: 🇲🇽 Televisa and TV Azteca are the dominant TV channels. Radio also remains a significant medium, with radio stations including Radio Formula, Grupo Radio Centro, and W Radio leading the way in news and entertainment. Among newspapers, El Universal, Imagen, and El Financiero have the highest trust levels. 🇲🇽 In the current political and cultural landscape, there is a lot of distrust towards media outlets that align with specific political groups and a reduction in government advertising to non-aligned media. 🇲🇽 In the tech space, niche media outlets such as Computer World, Info Channel, and IT Sitio are key publications to be aware of. Influential figures like Pontón and Adrián Santos are important in this field and often share the latest gadget trends and tech news on YouTube and TikTok. 🇲🇽 Media consumption trends are shifting, with live TV viewership decreasing in favour of on-demand platforms like Netflix, YouTube, and Prime Video. For those aged 18-34, streaming ranges from 6 to 20 hours per week. Print media is increasingly moving to digital editions, and many are adopting paid subscriptions. 🇲🇽 When it comes to accessing news, television and social media are the primary sources in 2024, followed by news websites and radio. Printed newspapers are losing ground as digital media rises. Demographics show that Mexicans aged 45 and older watch the most TV, averaging over six hours daily, while those aged 18-34 are more focused on social networks. In fact, 70% are active on social media platforms, with Facebook leading the usage rate with 93.2%. 🇲🇽 The media industry continues to face challenges like staff and budget reductions, leading to overloaded newsrooms. Maintaining trust through accurate information continues to be crucial to combat fake news. For PR and comms professionals, exclusivity is highly valued by journalists, who prefer unique content over mass disclosure. Digital events have become more popular due to their convenience, though in-person experiences are still important in lifestyle segments. 🇲🇽 International brands interested in executing PR programmes in Mexico should focus on providing relevant, data-backed stories rather than commercial pitches. Building narratives with supporting data, opinion studies, and performance indicators are essential in securing coverage. Keen to talk about how PRN can help you make an impact in Mexico? Please get in touch! #globalpr #pragency #prinsights #mexicanmedia #medialandscape

Our Ops Director Russ Read-Barrow attended PRmoment's AI conference yesterday. His thoughts...