If you're making, selling or serving AF spirits, the recent research from flavour house DöhlerGroup on what customers the world over like - and don't like - is a must-read. Condensed article below, with links to the full report. #alcoholfree #worldafawards #drinks #trends Mock the Toast, Dry Atlas, Zero Proof Nation, Club Soda, Amavine, Jérôme Cuny 🍷🍹🍺, NonToxicated, Camille Vidal, The Mindful Drinking Club, Sansorium, Align Events, Doctor Cocktail Uk, Nicholas Bodkins, Better Without, Anna Fellenius https://lnkd.in/e22UwXrS
The World Alcohol-Free Awards
Food and Beverage Services
Rewarding Excellence in Alcohol-Free
About us
We're the world's first competition aimed totally at drinks at or below 0.5% ABV. Based in the UK, but international in outlook, we're a hub for alcohol-free products, retailers and importers all round the world.
- Website
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www.worldafawards.com
External link for The World Alcohol-Free Awards
- Industry
- Food and Beverage Services
- Company size
- 2-10 employees
- Headquarters
- East Grinstead
- Type
- Public Company
Locations
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Primary
Get directions
10 Scandia Hus Business Park,
Felcourt Road,
East Grinstead, RH19 2LP, GB
Employees at The World Alcohol-Free Awards
Updates
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The World Alcohol-Free Awards reposted this
This post has been 12 years in the making. False starts, fails, tests, wins & no doubt many more ups & downs to come. But we are ready to welcome you to Sylva. Sylva is an experimental distillery & maturation lab on the Essex/Suffolk border creating made to order, luxury dark spirits <0.5% abv. Over the course of the next three months we are going to be steadily sharing what we are working on as we re-imagine what dark non-alcoholic liquids can be, how they are made & sold. We have no idea what we are doing because no-one has done it but we believe going to extremes in service of making extraordinary liquids is the right approach. I feel appropriately terrified, deluded, excited, naive & equipped with a brain that was made for this! I have one ask, actually three. 1. Tag someone who needs to know about Sylva 2. Follow us @sylva.labs on Instagram 3. Sign up to hear release dates & behind the scenes www.sylvalabs.com
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A great shout out from one of our judges for WAFA2024 who helped to showcase the World Alcohol Free Gold Award winners at the London Wine Fair last week.
Founder: Align Events | Alcohol Free Cocktail Service, Ambassador Alcohol Change UK
TBT to last week showcasing award winning non alc products at the #LondonWineFair #LWF at the #WorldAlcoholFreeAwards stand along side fellow judge Dupe Witherick, and #WAFA directors Chris Losh and Christine Parkinson . Thank you to all the gold star winning producers including those who stopped by to celebrate their WAFA wins. Your hard work and dedication to your craft make it easy to showcase to vendors, buyers and hospitality professionals alike. A special shout-out to the Mindfulness Pavilion for creating such a welcoming space, it was fab to see so many return producers as well as brand new brands showcasing their creations. Looking forward to more upcoming opportunities to champion non alc as the path to a mindful and inclusive future! #dreamjobs #wafa2024 #nonalc #londonwinefair #inclusivedrinking #awardwinning
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The World Alcohol-Free Awards reposted this
It's here! The World Alcohol-Free Awards 2024 Trophy winners are OUT NOW! Take a look at this video to see the incredible winners this year, and see what Chris and Chrissie had to say about each well deserving Trophy recipient. Congratulations to all of these amazing producers, and a big THANK YOU to everyone who took part in The World Alcohol-Free Awards 2024, it's been an incredible year for alcohol-free drinks, and we're already looking forward to 2025! https://lnkd.in/e7XGgbV2
WAFA 24 Trophy Presentation
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It's here! The World Alcohol-Free Awards 2024 Trophy winners are OUT NOW! Take a look at this video to see the incredible winners this year, and see what Chris and Chrissie had to say about each well deserving Trophy recipient. Congratulations to all of these amazing producers, and a big THANK YOU to everyone who took part in The World Alcohol-Free Awards 2024, it's been an incredible year for alcohol-free drinks, and we're already looking forward to 2025! https://lnkd.in/e7XGgbV2
WAFA 24 Trophy Presentation
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One of the most eagerly-awaited days in the world of non-alc is here at last, with the results of the World Alcohol-Free Awards 2024 now live. All the medal-winners are viewable on the competition’s website - www.worldafawards.com - and are sortable by medal, drink style, country of origin, brand name and ABV. ‘Even though this is only our second competition, we’ve already seen changes over the last 12 months,’ said Competition Director, Chris Losh. ‘The best drinks this year definitely had more complexity and layering of flavour, and, often, a bit less sugar.’ In its second year, WAFA attracted: · A record number of entries, with double-digit growth on 2023’s competition · Drinks from 21 different countries · 30 judges, from North America, Europe and the UK The biggest tasting of AF drinks in the world the World Alcohol-Free Awards is the only global competition completely focused on drinks at 0.5% ABV and below, with a bespoke entry system, specialist judges and a famously rigorous judging process. With top palates tasting hundreds of drinks in every conceivable style, the judging days made for a fascinating snapshot of the world of non-alc. ‘There was a definite sense of things having moved up a gear, with entirely new types of drinks showing up, as well as some of the categories (particularly wine) reaching a standard we hadn't seen before,’ said Head of Judging Chrissie Parkinson. ‘There's definitely not an option for producers to stand still. 'In fact, we're already looking forward to what next year's competition might bring!' #alcoholfree #drinks #worldafawards Zero Proof Nation Nicholas Bodkins Club Soda Camille Vidal Noah Villeneuve Emily Syphas Jane Peyton NonToxicated La Cave Parallèle JOMO Club Better Without The Mindful Drinking Club Align Events Amavine soft crush Clinton Cawood Sansorium Josh Kelly James Morgan La'Mel Clarke Dupe Witherick Alex Norwood Hill Doctor Cocktail Uk Oscar Dodd Esmee Langereis Andy Mee Tom Ward Tom Surgey Jason-Candid Knüsel Helen McGinn Katie Spain
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Only five days until we announce our 2024 winners. So we thought we'd pop this 30-second walk-through vid of our judging days on here to get you in the mood. Hope you like it! Wednesday 27th for the medals, people. Get it in your diary! #alcoholfree #worldafawards
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Our competition director Chris Losh has been contacting alc-free bottle shops in the US to uncover their top recommendations for 2024 - published this week in SevenFifty Daily. It's a great reminder of the burgeoning non-alc retail scene in the States - and of the terrific variety of drinks now on offer. Can't wait to see how many of these we get in this year's competition (hint: make sure you enter before Feb 9th!)
It seems that alc-free specialist retailers are opening up on an almost weekly basis in the United States at the moment. So it was great ringing round a few of them for SevenFifty Daily to get their recommendations on what to look out for in 2024. If you're looking for drinks to get you beyond Dry January - here they are! You don't need to be based in the US to find this interesting either - the sheer breadth of drinks on offer is inspiring - and a great reminder of why this sector is generating so much excitement at the moment. Thanks to all the retailers and brands who helped get this off the ground. Aplós, Boisson, Stay Cool, Spirited Away, Roots Premium Spirits - Roots Divino 0% alc, Wilderton , Cadera Brands, Dream House Lounge & Wellness Foundation, Copenhagen Sparkling Tea Company, SOVI, Goodvines Getränke GmbH, ProofNoMore #alcoholfree #dryjanuary #retail #recommendations #healthandwellness https://lnkd.in/d6Xy3vFd
The 10 Best Non-Alcoholic Drinks, According to Retailers | SevenFifty Daily
daily.sevenfifty.com
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Thrilled to see our founders, Chris Losh and Christine Parkinson interviewed by Olly Wehring, digital editor of Global Drinks Intel. Read on for their take on trends and surprises from the first competition, incentivising the gatekeepers - and why AF drinks shouldn't automatically be cheaper than alcoholic ones. #alcoholfree #nonalcoholic #drinksindustry
Last year saw the launch of The World Alcohol-Free Awards, highlighting the best products in the 0%-to-0.5% ABV beverage segment. With the window now open for entries to this year’s awards, founders Christine Parkinson and Chris Losh share their thoughts on this highest profile of areas in the beverage alcohol industry. #alcohol #beer #spirits #liquor #wine #alcoholfree #globaldrinksintel Full interview: https://lnkd.in/eb5JbrSQ
"We hope the big alcohol brand owners don't smother the smaller brands" - World Alcohol-Free Awards founders Christine Parkinson and Chris Losh speak to Global Drinks Intel - Global Drinks Intel
drinks-intel.com
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This is really interesting so we're reposting it here in case you haven't already seen it. We picked it up via Marcos Salazar 🍺🍷🥃 , CEO of the Adult Non-Alcoholic Beverage association, and it's got some GREAT research from retailer Drizly about trends in who is buying AF drinks and when. If you're making, retailing or marketing AF drinks it's well worth two minutes of your time. #alcoholfree #retail #drinks https://lnkd.in/epXk3H6x
CEO, Adult Non-Alcoholic Beverage Association | Writing about startups, personal branding, & my entrepreneurial journey in changing the way the world drinks.👇🏼
😃 Drizly, an Uber Company has new insights on #nonalcoholic #wine, #beer, and #spirits - and they're VERY interesting! You may have seen Nielson Market Research found that a WOPPING 94 percent of alcoholic beverage consumers are also purchasers of NA alternatives. In addition, NA sales for the 52-week period ending August 23, 2023 reached $510 million, up $121.2 million from the year weeks. On Drizly, the NA category experienced a 62%increase in 2023 over 2022, making it among the fastest-growing subcategories across the marketplace. Liz Paquette, Drizly’s head of consumer insights shared, “Currently, 65 percent of stores on our platform carry NA products.” “Retailers should understand that many of the consumers who are shopping for NA products are also purchasing alcoholic products in the same basket, offering an opportunity to reach consumers who want both while also increasing basket sizes.” 🚀 As the share of sales has risen, so has the number of options: There are now more than 100 NA brands available across Drizly, a 70 percent uptick from 2021! “Five years ago, the vast majority of these products didn’t exist,” says Marcos Salazar 🍺🍷🥃 (that’s me!!), CEO of the Adult Non-Alcoholic Beverage Association (ANBA), a trade group founded in 2021 to advance high-quality NA drinks. “A lot of entrepreneurs saw the gap and in 2018 [and] 2019 more NA options started to come out that were just as good, and in some cases better, than their alcoholic counterparts.” Salazar notes a number of societal changes that have led to increased interest. Gen Z consumers drink less alcohol, for one, and consumers overall have reevaluated their relationships to alcohol during the pandemic. Additionally, people have been more mindful about the foods they consume over the past couple of decades, and that’s starting to show with beverages, too. “Alcohol-free is actually a status symbol now,” says Salazar. “Thinking about your mental health and your physical health is also a status symbol, and there are high-powered visible people making these choices publicly in a way that wasn’t done in earlier generations.” Whereas alcohol is often reserved for certain social situations and contexts, those limitations don’t exist for NA beverages. “Younger generations are drinking less alcohol in general,” says Samantha Itzkovitz of Brooklyn Brewery. “A lot of that comes from the desire to just get out there and be able to experience things without having the hindrance of alcohol or over-consumption, not to mention the even bigger macro trend of health and wellness. People are way more mindful of what they are putting in their bodies right now.” 🥂🥂🥂 Cheers to that! ♻️ If you found this interesting, reshare for others and follow me, @Marcos Salazar, for more insights and trends on the adult #nonalcoholic beverage category. 🔗 Article link in the comments. #drinks #alcoholfree #nabeveages #mindfuldrinking #dryjanuary
BevAlc Insights’ 2024 Non-Alcoholic Wine, Beer, and Spirits Category Forecast
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