In a landscape of fierce competition and rapid technological change, B2B marketers are turning to video as a powerful tool to engage and connect with their audience. As experts from LinkedIn, Merkle, and Initiative highlight, video not only captures attention but also fosters deeper emotional connections, making it essential for driving marketing performance. Read the full article here 👉 https://lnkd.in/eHhCDCm3 #ad
About us
The Drum covers modern marketing, agency business, creativity & the future of media. Our content helps global marketers make better decisions.
- Website
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http://www.thedrum.com/calendar
External link for The Drum
- Industry
- Internet News
- Company size
- 51-200 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 1985
- Specialties
- marketing, advertising, media, technology, agencies, branding, marketers, CMO, digital media, design, creativity, content, content creation, research, awards, conferences, and video
Locations
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Primary
23 Curtain Road
London, England EC2A 3LT, GB
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26 Gallowgate
Glasgow, Glasgow G1 5AB, GB
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1460 Broadway
Suite 15042
New York, NY 10036, US
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60 Anson Road
17th Floor
Singapore, Singapore 079914, SG
Employees at The Drum
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Won You
Design Leader, Entrepreneur, Educator, Mentor
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Samuel Scott 🎤
Columnist for The Drum | Keynote Marketing Speaker | Member: Toastmasters International and CIM UK
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Davide Bianca
Chief Creative Officer @ BCN Visuals
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Lynn Lester
workingclasstoworldclass.com/MD of Events/Podcast Host/Presenter/Live TV/Keynote Speaker/Mentor/Partnerships and Commercial
Updates
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The Drum reposted this
🤠 I directly attribute a turn-around in my son's behaviour, and sleep, to his Yoto player. Giving him the autonomy to decide his own listening revolutionised 🛌 bedtimes and 🎲 playtimes alike. The campaigns run by Yoto so far perfectly encapsulate the imagination that this wonderfully designed box facilitates. Lovely to see it written up in The Drum so eloquently by Hannah Bowler. https://lnkd.in/eK6iwWak
Inside Yoto – the speaker brand striving to prove tech can be a force for good for kids
thedrum.com
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Entries close today at midnight ⏰ … have you made your entry? Media and Digital experience categories are still open. Excitingly, digital experience has welcomed a brand new title - Platform/Tech Partner of the Year! Don’t miss the opportunity to access the amazing benefits outlined below. Enter now: https://lnkd.in/gGm4UfE #TheDrum #TheDrumAwards #Media #Tech #Marketing #Marketingawards
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The Drum reposted this
Levelling up in real life sport: Debunking the gaming myth 🎮 ⚽ 🎾 We recently gave our take on the relationship between sports gaming and physical sport, and the valuable opportunity it represents for brands, to our friends at The Drum. In the article, we dive into the evolution of gaming and esports, how it encourages real world sports participation and what this means for brand activations, hybrid fan experiences and sponsorship strategies. With rich and detailed digital design and more opportunities than ever to connect with your tribe, today’s gamers can experience an elevated emotional and immersive experience. The gaming landscape has evolved well past a one-way interaction with a screen and the negative connotations that come with. From learning more about rules and tactics, to live gaming meaning players have to communicate effectively and quickly, to actively encouraging players to take part in the real thing, gaming in sports can now positively inspire participation in live sport, as well as improving performance. And with this new chapter in sports gaming comes multiple opportunities for those brands that want to think bigger, think differently and ultimately keep rewriting the narrative. Read the full article here https://lnkd.in/eaNTzRnh What are your predictions for the future of gaming? Let us know in the comments! 🎮 ⚽ 🎾
‘Virtually real’ e-games can promote participation and inclusion in real sports
thedrum.com
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The Drum reposted this
Upon hearing about three notable design agencies which have, or are in the process of setting up LA-based studios, I started to look at why. Although none of these agencies are leaving their London HQ’s, they have in some cases experienced complex economic challenges there and yet the draw of LA is tempered with the need to understand its sector markets, cultural nuances and staff expectations. As I got further into this story it became clear that there are very real opportunities in the city and those UK agencies which are making a success of it are doing so off the back of forging key client relationships. Any UK design agencies which might be considering making the leap to LA should take a look at this first to see if it’s for them. Big thanks to Cat How, Sairah Ashman, Sally Oldfield and Johanna Roca for their insight.
UK design agencies take root in LA – but is it a ‘gold rush’?
thedrum.com
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Buying media in, around and as part of the Olympics isn't cheap, but electronics brand Samsung Electronics found a new marketing 'hack' to be at the heart of the Games by gifting phones to athletes. Samsung CMO Benjamin Braun speak to The Drum's Hannah Bowler as part of The Drum's Consumer Tech focus week. Read more: https://lnkd.in/eRPv2F-S #branding #marketing #olympics #samsung #consumertech
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HelloFresh marks the back to school season with its biggest global campaign yet 🌍 At the center of the campaign is an eccentric hero ad that takes a hyperbolic and highly visual approach. It showcases a variety of unique families, including Eurovision lovers, modern art enthusiasts, and tennis fanatics. Patrick Stal, senior vice-president of international marketing at HelloFresh Group, exclusively told The Drum that the meal kit maker is entering a “new era” that includes its first foray into sonic branding. Thoughts on the ad and the jingle? #advertising #marketing #hellofresh #food
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In 2023, this campaign took home these awards At The Drum Awards Festival: 🏅 Grand Prix in Digital Experience 🏅 Chair Award in Media Who will be the winners this year? Could it be you? Categories open for entries until 27th August, 12 midnight: 🥁 Media 🥁 Digital Experience 🔗: https://lnkd.in/gGm4UfE Get your work recognised by this fantastic jury! Andrew Roden, Sunita Rajan, Anthony Key, Limor Barenholtz, Becky Simms, Prashant Puri, Lindsey Wiltse, Ritesh Gohil, Martha Lawless, Ryan De Joya, Kimberly Miller, Martin Porter, Magda Szmilewska, Rob Doel, Andreas Voss, Nick Russell, Jimisha Thakrar, Jack Shearring, Kristen Kelly, Frank Vertolli, Dathesh Rao, Monique Kaplan, Euan Hudghton, Alex Cheeseman, Ed Sanderson, Susie Thompson, James Libor, Inna Kern, Nadine Warren, Christina McCarthy, Jodie Koning, Joel Braswell, James Huynh, Carmen Feleo, Karen Babcock (media jury). #TheDrumAwards #TheDrumAwardsFestival #Marketers #Media #DigitalExperience
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From LA to Eriskay, let us take you through the #marketing #advertising #creative and #design stories of the week from The Drum team. Subscribe if you like and remember, there's more on The Drum.com every day. 😍
This Week in Marketing: Marketing menoPause | Election ad fervor | LA design boom
The Drum on LinkedIn
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Virgin has released the third installment of its animal-fronted ‘To Better and Beyond’ brand platform and this time it stars a walrus. 🚤 Find more about our Ad Of The Day here 🔗: https://lnkd.in/eKyM4Z-9 🥁 #Virgin #AdOfTheDay #Marketing #Advertising VCCP