In our latest edition of The IPA Client Service Couch, Louise Hayward explores what we can do to help Gen Z talent thrive and learn from them to stay in touch with young consumers. “Creating the right environment for both you and them are two sides of the same coin. Great importance needs to be placed on empathetic management styles, which in turn gives the insight we all need to stay relevant to this group of people, as well as invaluably seeing the broader world through their eyes.” How do you feel the industry can help nurture the new generation? Read the full piece: https://ow.ly/Kh8E50SNUO5
IPA (Institute of Practitioners in Advertising)
Advertising Services
The people behind the practitioners who make UK advertising what it is today
About us
We are the IPA. We are here to empower the practitioners that make the UK advertising industry what it is today. Follow @The_IPA to join the conversation.
- Website
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http://www.ipa.co.uk
External link for IPA (Institute of Practitioners in Advertising)
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- London
- Type
- Nonprofit
- Founded
- 1917
- Specialties
- Information services and Careers advice
Locations
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Primary
44 Belgrave Square
London, SW1X 8QS, GB
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Catchpell House
Carpet Lane
Edinburgh, EH6 6SP, GB
Employees at IPA (Institute of Practitioners in Advertising)
Updates
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Ahead of October's IPA Effectiveness Conference, IPA Director of Effectiveness Laurence Green will join Jet Cooke, Malcolm Fried FCIM, and Ian H. at The Financial Services Forum to explore how to prove the returns and benefits of your marketing efforts. For full details on The Financial Services Forum in September: https://lnkd.in/es_MBcpm And for the full agenda for the IPA #EffectivenessConference: https://lnkd.in/evAtr3sf
Budget Battles? Turning Data into Your Secret Weapon! Spring has sprung and summer has sunned. And now we know what lies ahead…it’s the challenging budget season! The Hunger Games of Marketing and Finance awaits. This is why we are delighted to let you know that MESH Experience has teamed up with Jet Cooke, ex Marketing Director, Fidelity International and award-winning Marketing Leader, to help our clients take the winner’s seat at the table. With over 30 years in marketing, Jet Cooke wants to give back. Her super-power is helping CMOs and CFOs better evaluate and secure the right budget fostering strong relationships across marketing and finance at companies like BT and Fidelity International. We were lucky enough to partner with Jet over the 5+ years where she used our unique Experience data to help secure budgets and grew revenue +350%. There is plenty of evidence to show the negative impact on brand performance through lack of investment in marketing over time. The problem is that so many companies have a short-term focus and are not aware of spending or experience trends in their category. This is where we can help! We can see the IMMEDIATE impact on Share of Experience (a measure of how present your brand is through every touchpoint and one that correlates extremely strongly with market share) of cutting your paid marketing activity. For one brand leader, the brand loses Share of Experience leadership position to a competitor and almost halves the number of people seeing the brand each week. Jet has recently published a relevant piece with IPA (Institute of Practitioners in Advertising) https://lnkd.in/eBRFSnY7 And what’s more, in September Jet is presenting at The Financial Services Forum: https://lnkd.in/es_MBcpm Let Us Help! We are offering clients a quick, powerful audit to arm you with the evidence and talking points you need. We'll pinpoint your challenges, show you the risks of cutting marketing, and help you find smart ways to trim without sacrificing results. Whether you would like a free chat or to provide a nominal fee or percentage on results, please get in touch! We want to help! #ShareofExperience #marketingmeasurement #SOE #IPA #FSF #Budgetchallenges
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Missed out on July's IPA Business Growth Conference? The conference videos and presentations are now available so you can gain the knowledge and insight that can help you transform your business: https://ow.ly/1bVA50T0RRe
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Our newest podcast, The Effectiveness Files debuted earlier this summer with IPA Director of Effectiveness Laurence Green speaking to Douglas Lamont, CEO at Tony’s Chocolonely to explore the importance of creativity in an impact business and how the brand has grown without relying on traditional advertising. Subscribe and listen: https://ow.ly/vg3T50T7cKR
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Nothing is more important than effectiveness & no one knows more about it than us. With new R&D & thought leadership from the smartest thinkers in effectiveness no matter where you are on your journey the IPA #EffectivenessConference is the place for you: https://lnkd.in/evAtr3sf
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The IPA #EffectivenessAwards 2024 shortlist is made up of 21 single-market case studies, four not-for-profit and three multi-market entries from the UK, Ireland, Australia, New Zealand, USA and Pakistan. Of these, seven agencies and 13 brands have been shortlisted with their first entry into the IPA Effectiveness Awards. At October's Awards Ceremony, we'll discover which of these incredible case studies have won Gold, Silver and Bronze prizes. Key lessons from the Awards, including a deep dive into the Grand Prix winner, will also be presented at the IPA #EffectivenessConference on Wednesday 9 October. For full details: https://ow.ly/IQc050SVAOG
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The IPA #EffectivenessConference is the place to be for the ultimate, cutting-edge, need-to-know information, insights and expertise to make your business and work the most effective it can be. Here is a taste of what you can expect: * The neuroscience of laughter - With renowned Professor of Cognitive Neuroscience at University College London, Sophie Scott. Sophie will use her professional knowledge of the human brain to demonstrate how humour can be used to create effective advertising. * Creative consistency - Exclusive new analysis from System1's Andrew Tindall using the IPA Effectiveness Databank to reveal the value in committing to your creative. * IPA #EffectivenessAwards Grand Prix - Hot off the awards stage, we will talk to the winning brand and agency about their spectacular effectiveness achievement. * The future value of present spend - Acclaimed economist Dr Grace Kite is back at the Effectiveness Conference, with new evidence on how advertising can not only increase sales, but help brands command a price premium and even bolster the share price. For the full agenda, and to join us in-person or virtually on Wednesday 9 October: https://ow.ly/U9k250T4Lmo
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Missed out on July's IPA Business Growth Conference? The conference videos and presentations are now available so you can gain the knowledge and insight that can help you transform your business: https://ow.ly/1bVA50T0RRe
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October's IPA Effectiveness Conference brings together the smartest thinkers, the best thought leadership and the latest lessons from the IPA #EffectivenessAwards. Being more effective starts at the IPA #EffectivenessConference, so book your place now: https://lnkd.in/evAtr3sf
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In her role as the IPA City Head for Manchester, Sue Benson finds herself in the privileged position of seeing outstanding work by IPA members in the North West week in week out. And rather than keep this all to herself, she wanted to share this work with us to celebrate the talent we have across the UK. Discover their amazing work: https://ow.ly/PSNq50T2R7Q
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