Our newest podcast, The Effectiveness Files debuted earlier this summer with IPA Director of Effectiveness Laurence Green speaking to Douglas Lamont, CEO at Tony’s Chocolonely to explore the importance of creativity in an impact business and how the brand has grown without relying on traditional advertising. Subscribe and listen: https://ow.ly/vg3T50T7cKR
IPA (Institute of Practitioners in Advertising)
Advertising Services
The people behind the practitioners who make UK advertising what it is today
About us
We are the IPA. We are here to empower the practitioners that make the UK advertising industry what it is today. Follow @The_IPA to join the conversation.
- Website
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http://www.ipa.co.uk
External link for IPA (Institute of Practitioners in Advertising)
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- London
- Type
- Nonprofit
- Founded
- 1917
- Specialties
- Information services and Careers advice
Locations
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Primary
44 Belgrave Square
London, SW1X 8QS, GB
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Catchpell House
Carpet Lane
Edinburgh, EH6 6SP, GB
Employees at IPA (Institute of Practitioners in Advertising)
Updates
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Nothing is more important than effectiveness & no one knows more about it than us. With new R&D & thought leadership from the smartest thinkers in effectiveness no matter where you are on your journey the IPA #EffectivenessConference is the place for you: https://lnkd.in/evAtr3sf
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The IPA #EffectivenessAwards 2024 shortlist is made up of 21 single-market case studies, four not-for-profit and three multi-market entries from the UK, Ireland, Australia, New Zealand, USA and Pakistan. Of these, seven agencies and 13 brands have been shortlisted with their first entry into the IPA Effectiveness Awards. At October's Awards Ceremony, we'll discover which of these incredible case studies have won Gold, Silver and Bronze prizes. Key lessons from the Awards, including a deep dive into the Grand Prix winner, will also be presented at the IPA #EffectivenessConference on Wednesday 9 October. For full details: https://ow.ly/IQc050SVAOG
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The IPA #EffectivenessConference is the place to be for the ultimate, cutting-edge, need-to-know information, insights and expertise to make your business and work the most effective it can be. Here is a taste of what you can expect: * The neuroscience of laughter - With renowned Professor of Cognitive Neuroscience at University College London, Sophie Scott. Sophie will use her professional knowledge of the human brain to demonstrate how humour can be used to create effective advertising. * Creative consistency - Exclusive new analysis from System1's Andrew Tindall using the IPA Effectiveness Databank to reveal the value in committing to your creative. * IPA #EffectivenessAwards Grand Prix - Hot off the awards stage, we will talk to the winning brand and agency about their spectacular effectiveness achievement. * The future value of present spend - Acclaimed economist Dr Grace Kite is back at the Effectiveness Conference, with new evidence on how advertising can not only increase sales, but help brands command a price premium and even bolster the share price. For the full agenda, and to join us in-person or virtually on Wednesday 9 October: https://ow.ly/U9k250T4Lmo
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Missed out on July's IPA Business Growth Conference? The conference videos and presentations are now available so you can gain the knowledge and insight that can help you transform your business: https://ow.ly/1bVA50T0RRe
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October's IPA Effectiveness Conference brings together the smartest thinkers, the best thought leadership and the latest lessons from the IPA #EffectivenessAwards. Being more effective starts at the IPA #EffectivenessConference, so book your place now: https://lnkd.in/evAtr3sf
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In her role as the IPA City Head for Manchester, Sue Benson finds herself in the privileged position of seeing outstanding work by IPA members in the North West week in week out. And rather than keep this all to herself, she wanted to share this work with us to celebrate the talent we have across the UK. Discover their amazing work: https://ow.ly/PSNq50T2R7Q
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“While we appreciate the challenging financial position of the current Scottish economy, we very much believe that halting spend to public service advertising is a short-term decision that could cause dramatic long and indeed short-term damage for the population at large, as well as to the economy.” IPA Director General Paul Bainsfair has issued a response to the Scottish Government’s decision to halt any further public service advertising for the rest of this financial year, with the exception of campaigns deemed ‘essential’. For the full reaction, and to discover why it pays to advertise: https://ow.ly/ZByl50T2QJ5
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What are the secrets to Lucky Saint | B Corp™'s marketing success? Luke Boase, Founder of Lucky Saint joins The Effectiveness Files with Laurence Green to talk about the company's origins and building a beer, a business and a brand. Listen & subscribe: https://ow.ly/K7KN50SN1mQ
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Do you want to be inspired by the smartest thinkers in effectiveness? Join us at the IPA #EffectivenessConference in October new R&D, thought leadership, case studies and more: https://lnkd.in/evAtr3sf
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