The Kite Factory

⚠️Event Countdown⚠️ Only one week to go until our exclusive seminar exploring the real needs of midlife women and how brands can better communicate with this powerful audience we call 'Bloomers'. Join us and industry experts as we unveil bespoke research on the untapped potential of midlife women for brands. Discover their unique perspectives and desires, and learn effective strategies for authentic engagement to better represent this audience. Email [email protected] to find out more and secure your spot now. #MidLifeEvent #Bloomers #StaySmart

"Gaining cut through and therefore attention of potential customers is harder than ever but the established principles of successful marketing haven’t changed." Chief Digital Officer Ben Foster joins industry experts to share crucial insights on how brands can cut through the noise and engage audiences in the rapidly evolving digital advertising landscape. Catch up on the full article via MediaCat Magazine: https://lnkd.in/eACvZ9RV #DigitalAdvertising #Media #StaySmart

Climate change has long been a topic of conversation, but in recent years, it has taken prominence in the UK and globally as we strive to meet Net Zero goals. Senior Digital Account Manager Naomi Linturn explores how growing consumer interest in sustainability is creating opportunities for eco-friendly brands by using various marketing strategies to overcome price barriers and change shopping habits, despite challenges like financial constraints. 🌿 Read the full article here: https://lnkd.in/dWbtEkr4 #SustainableMarketing #ConsumerTrends #ThinkFreely

We're delighted to be shortlisted for two Third Sector Awards for our work with our brilliant clients Oxfam and RAF Benevolent Fund! Congratulations to all the incredible teams involved. 🏆 ➡ Communications Campaign of the Year for Oxfam's brilliant 'Staying in the fight campaign' alongside Don't Panic London | Certified B Corp. ➡ Marketing Campaign of the Year for RAF Benevolent Fund's legacy campaign alongside Different Kettle. To view the full shortlist and learn more about the awards, visit: https://lnkd.in/erDMq8Ak #ThirdSectorAwards #Shortlist #WinTogether

📢 Event alert! 📢 Join us and some brilliant speakers, including marketing experts from And Begin, Sport England, British Beauty Council and GenM Official, next Thursday for an exclusive seminar exploring the real needs of midlife women and how brands can better communicate with this powerful audience. The session promises to explore the untapped potential of midlife women for brands, their unique perspectives and desires, and effective strategies for authentic engagement. As well as an opportunity to gain actionable insights for your marketing plans, with an extended Q&A to address your specific questions. Email [email protected] to find out more about our speakers and to secure your spot. #MidlifeEvent #SpeakerSpotlight #AimHigher

We're hiring! 🚀 We're on the look out for a brilliant Client Account Manager to join our growing client team. For more on the role and the benefits of working with us, please visit: https://lnkd.in/eUYcBpzw.

“From a paid media perspective, it feels remarkably one-sided. The inescapable trend is the sheer spending power of the Labour party, which has seemingly dwarfed its rivals.” MP for strategy Rik Moore joins industry experts to reflect on the strategies, tactics, and trends that shaped the most effective communications campaigns from the recent general election. Catch up on the full article via The Drum: https://lnkd.in/eNcm6-r7 #UKElection2024 #MediaCampaign #AimHigher

Brands, influencers, and the media have a responsibility to drive change in how society represents midlife women. We're tired of seeing stereotypes, clichés, and the invisibility of midlife women in society. That's why we've teamed up with Southpaw to conduct bespoke research to identify the real needs of this audience. Join us and a stellar line-up of guests on July 18th for an insightful seminar to explore the needs and wants of this influential audience we call 'Bloomers' with findings from our bespoke research. Email [email protected] to secure your spot and check out the speakers below 🔽 #MidlifeEvent #SpeakerSpotlight #GetInvolved

As media specialists we know that brands, influencers, and the media have a crucial role to play in transforming how society represents midlife women. We’re tired of seeing the stereotypes and clichés, or even worse, the invisibility of this audience, and we're setting out to ignite meaningful change. Join us and creative agency Southpaw on the 18th July for an exclusive seminar exploring the real needs and wants of this influential audience we call 'Bloomers' with findings from our bespoke research. We'll also be debating how brands can better represent the demographic in their advertising with our panel of industry midlife advocates. Email [email protected] to secure your spot. #MidlifeEvent #AdvertisingEvolved #StaySmart

If you're one of the 47 million adults in the UK who can vote, this election is important for you as an enfranchised individual. But as a marketer, what's the big deal with the next four weeks? CEO James Smith, shares crucial insights on why marketers must adapt their strategies during election periods to maintain advertising effectiveness. Catch up on the article via MediaCat Magazine ⬇️ https://lnkd.in/eNwWaypE #ElectionPeriod #Advertising #StaySmart