🐾💰 THE PACK CEO ON CROWDFUNDING & VEGAN PET FOOD CHALLENGES
On the heels of catapulting its vegan dog food onto Planet Organic shelves, London-based startup The Pack has initiated its latest fundraising effort in the form of a crowdfunding campaign.
Co-founders Judy Nadel and Damien Clarkson – the pair behind agrifood investment platform Vevolution – want to open up investment to pet parents who purchase The Pack’s plant-based dog food, as well as the wider public, outlining “the power of community to turn ideas into movements and bring about real social change”.
The B Corp-certified business – which launched Europe’s first oven-baked kibble for dogs last year – has kicked off early access to its crowdfunding round on Crowdcube. It comes against the backdrop of a 24% drop in investment in plant-based companies globally last year (reaching $908M). Things haven’t improved much this year, with startups in this sector attracting only $58M in the first quarter – that’s 6% of last year’s total, in a quarter of the time.
But Clarkson, who is The Pack’s CEO, says his company has grown steadily, and is now aiming for an expansion into other territories. In a wide-ranging interview, he explains the thinking behind choosing the crowdfunding path, and expresses support for a change of government in the upcoming UK election.
👇 Tap below to read the full interview.
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