Thinkbox

Bonjour once more! Over 400 amazing athletes are on their way to Paris for the Paralympics on Channel 4. Don’t miss the Opening Ceremony tonight at 6:30 pm, with Clare Balding as your host. Get ready for 11 days of awe-inspiring competition and world-class sport. For even more unmissable TV, head over to our Must-See TV hub: https://bit.ly/3KhbBrx

Buckle your seatbelts for a journey into the travel sector. In this informative deck: 🚘Explore the latest macro spend patterns 🚘Unpack the critical role of TV in driving effectiveness in this sector 🚘Discover media planning insights - from seasonal trends to the perfect ad time lengths Download to learn more: https://bit.ly/4cJ5Jm4

Watch as some of TV advertising’s most important charts come to life. We dissect and discuss the latest charts in under three minutes. Thinkbox’s Research Manager looks at how Broadcaster VOD is becoming more crucial in the TV landscape, and its ability to drive incremental reach. Discover which audience segment plays an important role in delivering incremental reach by watching the episode and downloading the chart. https://lnkd.in/eZ-r8F4h

Walkers Crisps UK don't own the crisp category; they are the category. But they wanted to reassert their place as an essential lunch time accompaniment. Using TV, OMD UK instigated debates, used BVOD for specific targeting and created a content piece in Loose Women. Watch this short film to find out how they crunched their targets.

Calling all client-side marketers and brand owners, Thinkbox will present their groundbreaking Profit Ability 2 research findings for the first time outside of London in central Manchester on Thursday 19th September from 3pm -5pm. Join Republic of Media, ITV, Channel 4 Sales, Sky Media UK and special guests including Harry Ward Masters, Agency Relationship Manager at Thinkbox, as we present and discuss the latest insight on how advertising can generate bottom line, and share of market, growth. Networking drinks will conclude the day. Spaces are limited for this exclusive event so please email [email protected] to reserve yours.

How do you establish market share when your key competitor benefits from years of category ownership? Hearts & Science created a successful campaign for Sanofi and Cialis, with TV as the lead medium, to encourage conversations around ED. Find out more in this short film. 

TV, with its incredible ability to increase awareness, build trust, and drive online response, was the obvious solution for Back Market launching in the UK. And their campaign with Wavemaker UK led them to win Best TV Newcomer at the Thinkbox TV Planning Awards. Hear about their journey and TV campaign in this short film 📺

Watch as TV advertising’s most important charts come to life in ‘Charts on film.’ We dissect and discuss the latest charts in under three minutes. Thinkbox’s Research Manager Nailah Uddin explains how TV offers a variety of ad time lengths to tell your brand’s story. Discover the pros and cons of different ad lengths and their storytelling capabilities by watching the episode and downloading the chart. https://lnkd.in/eG52ywnc

Curious to understand the brand evolution of Hillarys? Media agency EssenceMediacom UK were tasked with growing brand affinity with their target audience. A test and learn approach led to Hillarys going from a DRTV advertiser to a consistent spender on brand activity across TV. This short film shows the true story of their brand transformation ...

Television is a powerful force for social good and wields the power to shape our culture and Channel 4 harnessed this potential with their courageous campaign, Change Climate Season. With this campaign, they tackled the pressing issue of climate change and succeeded in presenting these complex and critical topics. Discover how they were able to achieve amazing results and raise awareness on such an important topic: https://bit.ly/4dzClQg