2023 was fun... #ThrowbackThursday
Transmission
Advertising Services
London, London 67,900 followers
Driving the now. Defining the next.
About us
We deliver full-service B2B marketing solutions for world-class customer experiences – with an eye always toward the future. We believe in building connections. Between you and your customers. Between marketing and sales. Between potential and results. And we do it by combining agility, data-driven intelligence, and the creativity only humans can provide. Whether one-to-one or one-to-the-world, we drive innovative, powerful, behavior-changing marketing that moves people and moves the needle, in ways that have never been possible before.
- Website
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https://transmissionagency.com/
External link for Transmission
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- London, London
- Type
- Privately Held
- Founded
- 2013
- Specialties
- Media Planning & Buying, Content Marketing, Digital Media & Marketing, Technology Industry Specialists, Social Media, B2B, ABM, Marketing, Customer Obsessed B2B Marketing, Unified Marketing, B2B Marketing, Strategy and Planning, Paid Media, LinkedIn, Creative, Sales Enablement, Social Selling, Paid Social, Demand Generation, and Analytics
Locations
Employees at Transmission
Updates
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Cross-disciplinary collaboration doesn’t just drive business success, it also helps CMOs get onto the board 🤝 Today, B2B organisations are turning to unified go-to-market strategies to drive sustainable long-term growth. And to do that, you need to be more than a senior marketing leader – you need cross-disciplinary business skills too. Not only will you better support your business’ goals, you’ll also better position yourself for a board position as supported by Board Director and Former Fortune 100 Tech Executive, Sonita Lontoh. Find out how to develop your ‘T-shaped skills’ in our ‘Building the Board-Ready CMO in B2B’ report here: https://lnkd.in/eqvXxcTG #TransmissionB2B #BoardReadyCMO #MarketingEffectiveness
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Creativity is pushing new frontiers across the B2B marketing landscape. Our President, Americas, Ricky A. joined The Drum to explore how 🖌️ In this #CannesLions2024 panel, Ricky joins Dow Jones CMO, Sheryn Weiss, Korn Ferry CMO, Jill Wiltfong, Cisco CMO, Carrie Palin, and The Drum Editor-in-Chief, Gordon Young to discuss: 💡 How B2B is drawing on B2C inspirations to deliver creatively distinct campaigns 💡 Why B2B businesses should lean into cultural moments to build their brand 💡 The role of authenticity in producing stand-out creative brand work Check out the panel in full here: https://lnkd.in/edrdF5NF #TransmissionB2B #BoardReadyCMO #MarketingEffectivenes
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Market specialism may be a CMO’s forte, but our ‘Building the Board-Ready CMO in B2B’ report found that it could also be working against them While we found that 59% of B2B CMOs consider themselves ‘market experts’, this specialist knowledge could be pigeonholing them as experts in promotion alone within the organisation. It’s why there have been calls to rebrand marketing, with Jennifer Griffin Smith (She/Her), Board Member and CMO at Acquia thinks we should remove the ‘ING’ from the ‘Chief Marketing Officer’ title. Want to know why? Download your copy of the report to find out: https://lnkd.in/eqvXxcTG #TransmissionB2B #BoardReadyCMO #MarketingEffectiveness
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CMOs should own go-to-market strategy, the clue’s in the name. But we found not enough do in our ‘Building the Board-Ready CMO in B2B’ report 🎯 Senior marketing leaders no longer own enough of the 4Ps (Product, Price, Place, and Promotion) to demonstrate the impact of marketing to the board, nor the tangible contributions they themselves have on business goals. And that’s standing in the way of more CMOs joining the board, according to Patricia (Parra) Hadden, Board of Directors, Global Marketing Lead at Google. So, which areas should CMOs looking to own their GTM strategy develop to become more board ready? Download our report to get the answers ➡️ https://lnkd.in/eqvXxcTG #TransmissionB2B #BoardReadyCMO #MarketingEffectiveness
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Our very own VP Global Strategy, Barry Richards will be speaking about all things ABM at Sphere's 'Tackling the Hard Stuff'. Will he see you there? 👀 #TransmissionB2B #ABM #MarketingStrategy
🚀 Big News! 🚀 We're beyond excited to welcome Barry Richards Vice President of Global Strategy at Transmission to Tackling The Hard Stuff. With over 25 years’ experience in the B2B marketing industry, Barry is a seasoned strategist specialising in account-based marketing (#ABM) programmes. 🔥 Join Us! 🔥 Don’t miss out on Barry’s fireside chat; ABM Anyone? This is a conversation you won’t want to miss! Stay tuned for more details! 👀 To register for your seat: https://lnkd.in/eaYXvgcc #ABM #Leadership #Strategy #TransmissionTransformation
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How should senior marketing leaders balance art, science, and imposter syndrome? ICYMI, Korn Ferry’s CMO, Jill Wiltfong gave her thoughts 💭 At #CannesLions2024, Jill joined The Drum CEO & co-Founder, Diane Young to share her thoughts on why every challenge presents an opportunity for us in marketing. Check out the interview to learn what the two discussed here: https://lnkd.in/dfau3cJj #TransmissionB2B #MarketingEffectiveness
Balancing art, science, and imposter syndrom with Jill Wiltfong, CMO @ Korn Ferry
thedrum.com
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Think being the best marketer in your business is enough to get you on the board? Not according to our ‘Building the Board-Ready CMO in B2B’ report ❌ The reality is, you also need to be the best marketer at finance, operations, law, and more – a fact supported by board investor and ex-CMO at Salesforce, Doug Bewsher. In other words, you have to develop your ‘T-shaped skills’. Find out how to do just that by downloading the report here: https://lnkd.in/eqvXxcTG #TransmissionB2B #BoardReadyCMO #MarketingEffectiveness
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Ever wondered what makes a CMO board ready? We did, so we conducted research to create our Board-Readiness Framework 🧩 In our ‘Building the Board-Ready CMO in B2B’ research report, we interviewed CMOs who serve on the board and board directors themselves to find out the must-have skills and traits that make a senior marketing leader board ready across: 🎯 Boardroom Exposure 🎯 CEO Alliance 🎯 Financial Acumen 🎯 Market Specialism 🎯 GTM Connectivity 🎯 T-Shaped Skills 🎯 Servant Leadership 🎯 Personal Network Find out more about the Framework and explore our key learnings by downloading the report 👇 https://lnkd.in/eqvXxcTG #TransmissionB2B #BoardReadyCMO #MarketingEffectiveness
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We couldn't be prouder to have supported Ideagen and Nottingham Forest for the docuseries, ‘Deep Roots: A story of resilience’. Check out the trailer below 🌳 The docuseries gives viewers a peek behind the curtain to tell the stories of resilience, collaboration, accountability, and adaptability that lie at the heart of both the football club and the community around it. Stay tuned to learn more and to catch the first episode as soon as it's live! #TransmissionB2B #Resilience #DeepRoots
Get ready for your first look at our brand-new docuseries – Deep Roots: A story of resilience. We’re uncovering the untold stories of resilience that define Nottingham Forest, both on and off the pitch. Join us as we dive into the passion, dedication and teamwork that fuel our club and our community – the people who live and breathe the beautiful game. The new docuseries gives an exclusive behind-the-scenes glimpse into the perseverance, collaboration, preparedness, accountability and adaptability that lie at the heart of the Nottingham Forest legacy. Each episode shares compelling stories of a community united by football, where our unwavering belief in our club and each other drives us forward. Throughout every chapter, witness the incredible power of resilience shining through. Stay updated on the series launch and access exclusive content by following @ideagenofficial on Instagram👇 https://okt.to/s3DQw8