Truant

Reading & Leeds Fest, that's a wrap! We joined forces with Rockstar Energy Drink to take over these 2 legendary festivals and create some more memories ✨ ✊ We put the Rockstar brand into 180,000 hands 🕺 Had SUAT pumping the crowd up round the clock ⚡️ Partnered with Pangolin for an epic Teddy Swims surprise set What a weekend. A huge thanks to the Rockstar Energy Drink team, Pangolin and to MDRN LOVE - Production House for all the amazing work! You killed it, Truant team. Onto the next one... 👀

Over the past couple of years or so, the team at Truant have been pushing out cultural content to give subscribers a sense of what's new and interesting in the world. From podcast interviews with tastemakers and scene-setters, to thought pieces across a range of subjects, the teams curiosity for uncovering the important stories of the day knows no bounds, covering subjects from #drag to #drumandbass, #femtech to #fashion, #merch to #musicvenues. And all of this cultural goodness is available to view/listen to at our website, so if you're looking for some inspiration, go have a delve... https://lnkd.in/gKmkZNng Big up to the #strategy and #culture teams at Truant, absolute ballers. 🔥

📣 NEW WORK ALERT 📣 Glitz. Glamour. Sequins. Business insurance. Wait, what? We’re so excited to see our latest ad ‘SIMPLY THE BEST’ with Simply Business thriving out in the world ✨ With another earwormy track from Truant Music, business insurance just got an all-singing, all-dancing makeover 💃 A huge congrats to Simply Business, The Truant crew and everyone else involved ⭐

Do you own a cuddly toy? 🐻 If you do still have your favourite Jellycat, don't worry, it's actually very normal 🐰 In fact, adults are buying kids toys now more than ever 📈 It's an example of an unintended audience, or when an industry comes into contact with a whole new market, without even trying to. The same goes for outdoor brands like Salomon and Arc'teryx, which are now donned by streetwear enthusiasts everywhere 👟 But why does this happen? And what does it say about nostalgia, appearing healthy, and the wider feeling of the country? 🤔 We dissected what's really going on in our latest #UNCLTRD. Have a read below 👇

"It’s not enough to say “our product does this” or “our brand stands for this,” brands need to create a world that invites interaction." In an overstimulating digital world, we're seeing brands embrace an 'entertain or die' mechanism for survival and vitality. The key to this? Wonderful, wacky, loft content that speaks to the absurdist, brain-rot humour of young people. Check out our latest UNCLTRD, where we unpack this shift in branded content and vitality 👉 https://lnkd.in/eCa_as6R

🚨 FRESH WORK ALERT 🚨 Buzzing to launch this diamanté encrusted rocket into the world 🚀 SIMPLY THE BEST, our latest campaign for Simply Business You thought Business Insurance was dry? Think again. It’s glitter. It’s glamour. It’s neon pink. And it’s another proper earworm, courtesy of Truant Music. Huge congrats to Simply Business and the team for bringing this together. You know who you are. And if you didn't, you do now because you’re tagged in this post. A supermassive thank you to Campaign UK for the feature. https://lnkd.in/eru-K4-n Michael Garvey Nicola Lawton Keira Siân Jenkins👽 George Bartlett 👽Charlie Lindsay Simon Labbett Don Larotonda Shirin Choi Eloise Thompson Olivia Sparey Lois White Camilla Stoppani Jemma Skidmore Daisy Rimmer Fred Rowson Blink STITCH Editing 750mph

Imperfection is in. Social media is always responsible for giving birth to new aesthetics. And now it's bringing imperfection back. I mean, look at brat 🍏 For this UNCLTRD article, we explore how brands like Marc Jacobs, House of Errors and Drumsheds are doing marketing right, according to Gen-Z. Think iPhone shot adverts, brainrot references and extremely niche jokes. Have a read below!

"The need to recharge and reset is real." Our very own, Chris Jefford wrote some words for Creativebrief on why taking time away from work is just as important as the work itself. Apathy is the enemy of creativity. And for creativity and curiosity to thrive, we need rest and inspiration 💡 Thanks for the space Creativebrief ✨ Read more 👉 https://lnkd.in/eEsi4fzz

"Some athletes are gravitating towards these challenger athletic brands... ones that give more creative liberties to their athletes." The world of running is changing. And this means the brands that follow the culture must change too. For our latest UNCLTRD article, we looked at how sponsorships are changing on the Olympic stage, and how these changes trickle down to casual runners too. Have a read here 👉 https://lnkd.in/dd4JwhAz sponsorships?r=2vo4i5 Brands below 👉 Bandit, SATISFY®, Tracksmith, Path Projects, SAYSKY.

Truant has entered the #Top30s charts this month with its work 'Old Wives’ Tales', which is a dark film with a green message about the power of wind energy 👏 The campaign is being given away for free to a clean energy company. Interested? Check it out via the Creativebrief platform: https://lnkd.in/ggfCfpKx