Two Degrees Below

Even Apple needs a little help from a friend… but this time it's not Siri.   With the pre-orders for the new iPhone 16 set to chime at 1pm BST, Apple have done things differently this year by making their flagship product launch not all about themselves… kind of. This week's launch of the new smartphone had a feature-heavy tilt, with particularly emphasis on the intergration its own AI, Apple Intelligence, but also perhaps the most-recognised interface in the world, ChatGPT.   Rarely does the tech giant break from its own brand hegemony – let alone for a marquee product launch – but it shows even the biggest brand's will lean into the credibility of their partners, to maximise their chance of success. #Apple #iPhone16 #twodegreesbelow #agency #communications #strategy #creative

Will you be singing Wonderwall next summer? Or not at all?    Fans may still yet get the chance to bag tickets, after the Gallagher brothers announced two extra Wembley dates will be added to tour.    This could also be a second chance for all involved to rebuild trust with customers – especially the ticketing platforms largely blamed for last weekend’s ticketing fiasco – and prove their sales strategy can be executed properly, fairly and without controversy, or crippling tech issues.    It's served as timely caution for major institutes not to take even the most captive of audiences for granted. And more specifically, the economics behind fandom can turn even the surest bet into a high-stakes reputational quagmire for any businesses involved in bringing culturally significant experiences to life.    But what can brands do in the face of a mounting crisis? And how can it be prevented from happening in the first place? Content Strategist and Strategy Director, Matthew McEvoy and James Murray break down the situation all businesses in the sales ecosystem face, and the communication measures they can take when planning large-scale public events can take to prevent reputational crisis. https://lnkd.in/erzbXuzE #oasis #ticketmaster #oasisreunion #ticketingfiasco #twodegreesbelow #agency #communications #strategy #creative 

With Two Degrees Below turning one, we're not quite done with the party games just yet… 🎁 We asked the team to find out 'what three words' best sum-up their experience, so far. 'Refreshing' and 'energising' take the prize, but who's the party-pooper that said 'Really. Hard. Work.'? Can't win them all. Twodegreesbelow.com #twodegreesbelow #agency #communications #strategy #creative

After a whole year in business as an agency, we’ve covered a lot of ground.      So, what’s it been like for the team in those 12 months?       We asked them ‘what three words’ sum up their experience at Two Degrees Below.      ‘Whirlwind’ certainly fits the bill, and it’s definitely been a ‘vibe’. But can we forgive the Finance Director for counting ‘All Stars’ as one word?    If your business needs help navigating a change, make us your first stop:      Twodegreesbelow.com    #twodegreesbelow #agency #communications #strategy #creative #change

It’s our birthday this month. So to celebrate, we’ve made a playlist. We can scarcely believe it, but Two (Degrees) becomes one (year old). Yes, it’s a whole 12 months since a group of colleagues – and more importantly, friends – decided to start our own agency together. In that time, we’ve grown beyond expectation – something we couldn’t have achieved without the belief and support of all our wonderful clients, partners, suppliers and friends of the team. To soundtrack our journey, we’ve asked our core team to sum up their experience so far with a song, which we’ve duly compiled in a Spotify playlist. Beyonce. Bjork. B*witched – and more. Just like our first year, it’s a real rollercoaster. But hey, time flies when you’re having fun. If you want to get with us, give us a visit. twodegreesbelow.com #twodegreesbelow #agency #communications #strategy #creative #change

As a team, we are super proud to have been a part of making change happen faster. #twodegreesbelow #Allin #helpingbritainprosper #communications #creative #change

Euro 2024 is now in full swing. Tournament scheduling can conflict with work's – especially if England are playing at 5pm, like they are today.    As a people leader, how do you manage this?    It's something leaders will have to account for – not just against the context of managing a busy work schedule, but in terms of fairness for those NOT participating, too.   Strategy Director, James Murray, explains how managers can balance expectations in these moments, and create a level playing field for all colleagues.   Dive in below.    #euro2024 #matchday #peoplemanagement #football #agency #communications #strategy #creative #change #twodegreesbelow

We believe a business that lives up to a strong value proposition, and puts people first, will excel. In fact, it's something we're putting our name to, as we strive to become one of the UK's most values-led creative agencies. "Getting our values right means being able to always deliver the most impactful outcomes," writes, Halina Kukula, Senior Client Director, in our latest blog. "It means inspiring people to achieve the best business performance, which is a main driving force of our agency." Dive in for Halina's thoughts to understand the values that are important to us, and how as a group of like-minded individuals, we arrived at them. #agency #communications #strategy #creative #change #twodegreesbelow

“People with purpose are hard to beat”, so says our CEO and founder, James Wilkins. This is a guiding principle for our agency, when we help any business consider a programme of change. Change, after all, must work for those powering an organisation first. This is why the team behind Two Degrees Below made a big change nearly a year ago to start afresh. As the creative change agency, we have a renewed sense of purpose to help others find theirs. Our journey is just beginning. We’d love for you to join us on it. Watch this space to find out how. Twodegreesbelow.com #agency #communications #strategy #creative #change #twodegreesbelow

90 seconds with… Lizzie Over, Senior Client Director    Lizzie sits within the beating heart of Two Degrees Below: our Client Services team. She is responsible for enabling our project managers to deliver their best work for some of our biggest clients. A deep background in events management has led her to this point, as her acute understanding that “brilliant people” motivated to work together to always be better than “good” is key to any success.    Hey Lizzie! So, what do you know?  The importance of relationships. Anything can be achieved when you bring brilliant people together. Always having a good plan but knowing that you’ll never stick to it. And that we should always challenge ourselves and our clients to be more ambitious – ‘good’ is never good enough!    What gets you out of bed?  These days it’s usually my puppy, Poppy. Beyond that, I really look forward to speaking to clients day-in, day-out and helping them to deliver meaningful change in their businesses.     Why did you want to be part of Two Degrees Below?   I wanted to continue working with a group of hugely talented people that has the shared vision to grow a business. Together, we want to deliver the kind of intelligent, creative work that makes a genuine impact to our clients. It’s very exciting feeling like I can influence what we build – and be proud of it.    What's the biggest challenge facing our clients right now?   It’s a cliché, but the pace of change will never be slower than it is today. While the role of digital and tech is more prominent than it has ever been before, people are still at the heart of all our clients’ businesses. Ensuring they are motivated, understanding of their role, and that they can adopt a change mindset to thrive is as important as it has always been, but harder than ever to achieve.           Where do you see opportunities to improve how businesses communicate?   Everywhere. Less is nearly always more, and the quality needs to be higher than ever before to get cut-through.    Why do you do what you do?   I like working with clients who want to make a change, and who see us as partners to their business that can bring value.     What do you love most about your role?   The people! I get to work with brilliant clients and colleagues to create, develop, grow and problem solve.    How would you describe what you do to a child today?   I talk to our clients, understand their problems and work with a team of amazing people to solve those problems.      When you were a child, what did you want to be when you grew up?  An interior designer!    Biscuit of choice  Those really chocolatey ones from an M&S selection box.    Early bird of night owl?  Early bird    Wild swim or infinity pool?  Wild swim