U DOX

Our recent work with adidas Originals & JJJJound has just gone live - it is the 2nd collaboration featuring José Mourinho captured on location in his hometown of Setubal, Portugal. This collection, developed with JJJJound as a contemporary way to tap into the designs of Adidas’ football heritage - we wanted to explore how José Mourinho spends his downtime. This campaign shows him in a new context outside of the world of competitive football - in an authentic and intimate capture that feels different to a lot of the other commercial features associated with José. Photographer: Liam MacRae Image Post Production Service: unreality check

Such a huge team effort, also a pleasure to work with Arianna Aprile 素雅 and the rest of the team!

A love letter to Scheinfeld.   Behind the scenes look into adidas’ oldest manufacturing facility. Documenting the craftspeople as they assemble the adidas Originals x JJJJound Samba.   The campaign roll out not only looks at the mechanics of the Samba’s assembly line, but also brings the process to life through immersive ASMR edits, an assembly line Timelapse and editorialised stills. All of which brings the paired back tonality of JJJJound to the forefront.    Directed by: Bastian Thiery rep by BIRD PRODUCTION & Philipp Lee Heidrich Edited by: Peter Schulz Sound Design by: Ethan Houser

We partnered with Invisible Dynamics to help them create and capture social first creative concepts for a new generation of fashion lovers for Gap. We created a visually exciting content piece meant to excite Gen Z into loving GAP again. We worked closely with the team and loved being part of the on set social capture featuring all these amazing talent, with so many positive comments and nearly 250k views in less than a day we're super excited to see what else is to come! 🙌 Social Creative Producer: Taryn Knights

Over 90% of women are wearing the wrong size sports bra. That means anxieties and unfulfilled training potentials. That’s not the Training world we’re trying to create.  Our social / .com sports bra fit guide is an informal but informative content piece that helps you find your perfect fit on @adidas digital platforms, flagship retail environments and partner blog editorial spaces.   #adidastraining #FeelYourStrength CREDITS Group Creative Director Vikesh Amey Bhatt Senior Creative Adam Ball Creative Mia Edie Head of Strategy Matt Gee Strategy Director Rebecca Juras-Dobson Account Director Dani Kent Account Manager Carmo Pinheiro de Melo Head of Production Claire Ramasamy Producer Shpat Shala  Junior Producer Aleesha Lonnkvist Talent: Andrea Antoniou & @rosiesophiapilates Photographer/Lighting Director Tom Weatherill Post Production grainpostproduction Director/DOP Silence Lola Editors Gorilla Editors Ltd.   Lighting / Gaffer Jared Price Stills Digi Tech Lisa Bennett Photo Assistant Harry Hawkes Photo Assistant Ben Kyle Photo Assistant Stefan Ebelewicz   1 AC Gosia Zur 2 AC Rebecca Richards DIT Ashley Hicks Sound Rowena Coleman Stylist Alison Ryan Stylist assistant Nicki Wilson Bra Fitter Liz Castro Hair and Makeup Naz Prop Stylist / Set Designer Nicola Bell  1st AD Dimitris Vachviolos  Production assistant Carmen Renoldi Production assistant Will Gonza Medic Charleen Haynes 

The recent project we worked on for Adidas involved a fair bit of R+D and plenty of creative development time and so naturally there was a fair bit of work that hit the cutting room floor as we refined the approach with the talented team U DOX Here’s some style frames from when we were looking at some slightly more literal metaphors for the various training products...

Training should be simple. All you need is the bare essentials;. right gear, right movements. We stripped it right back. Punched in close, no gimmicks, no props, no fluff; a study of the apparel in movement and light.    Our communications will be seen in adidas.com and flagship retail environments. #adidastraining #FeelYourStrength CREDITS   Group Creative Director  Vikesh Bhatt @Vikesh Senior Creative Adam Ball @adamjfball Art Director / Designer James Tran @jamessleven Head of Strategy Matt Gee @mattg_eee Creative Strategist Imogen Wilson @bbyimo Account Director Dani Kent @danikent_ Account Manager Elli Smith @ellismith_ Head of Production Claire Ramasamy @claireramabo Producer Shpat Shala @shpatagram Junior Producer Aleesha Lonnkvist  @aleesha_lonnkvist Production assistant Carmen Renoldi @carmenrenoldi08 Photographer Tom Weatherill @tom.weatherill Post Production Grain @grainpostproduction Stylist  Alison Ryan Stylist assistant  Nicki Wilson Bra Fitter  Liz Castro Hair and Makeup  Nuriye “Naz” Sonmez @nazsonmez Production Assistant Digital Tech  Lisa Bennett Photo Assistants  Harry Hawkes @hawk_i Photo Assistants  Ben Kyle Photo Assistants  Stefan Ebelewics Prop Stylist / Set Designer HMU  Nicola Bell @inherglory Lighting / Gaffer Jared Price @jared.hq Movement Coach @thecoachkevin 1 AC Gosia Zur 2 AC Rebecca Richards Medic Charleen Haynes VFX Supervisor Andrew Milner @owdgirry VFX Supervisor Sam Blain @alchemy_sam

From turning his Brit Award into a beer pump in his local, to turning heads across the globe with his sold-out shows. We travelled all the wey aye man up the M1 to North Shields to meet the people’s champion and true Original, Sam Fender. A LOT of fun was had… ––––––––––– ADIDAS ORIGINALS Will W.. Georgia Wagstaff & team   U DOX Group Creative Director: Jack Reynolds (REN) Associate Creative Director: Jake Wesley Senior Creative: Scott Causier Creative: Christopher Nicholson Creative Strategist: Amara Barrett - Willett Designer: CJaye Newton Senior Creative Producer: Michael Radford Senior Account Manager: Becky Burchell CREW Photographers: Charlotte Patmore, Lukas Korschan 1st Assistant: Mark Simpson Digi Op: Nick Pearse Production Partner: Agile Films Retouch: Creative Isaac

We took a trip up to the North Shields with adidas Originals to capture the incredible singer-songwriter Sam Fender on his home turf. He shared untold stories, showed us his most original self – and the results are canny. It's only right the People's Champ is on billboards across the UK. ADIDAS ORIGINALS Will W. Georgia Wagstaff & team ____________________   U DOX Group Creative Director: Jack Reynolds (REN)  Associate Creative Director: Jake Wesley  Senior Creative: Scott Causier  Creative: Christopher Nicholson  Creative Strategist: Amara Barrett - Willett  Designer: CJaye Newton Senior Creative Producer: Michael Radford  Senior Account Manager: Becky Burchell    CREW  Photographers: Charlotte Patmore, Lukas Korschan  1st Assistant: Mark Simpson Digi Op: Nick Pearse Production Partner: Agile Films Retouch: Creative Isaac 

A deeper look at the incredible talent that is Jude Bellingham for adidas Originals. We got to know more about the young lad from Stourbridge who loved football more than anything. Captured by the amazing Lukas Korschan we got to see another side of Jude you don't see on the pitch!    You can find Jude and the rest of our fantastic talent, Stormzy, Sam Fender and Joy Crookes across the UK for the adidaOriginals FW23 campaign.    ____________________   ADIDAS ORIGINALS Will W., Georgia Wagstaff & team    U DOX Group Creative Director: Jack Reynolds (REN)  Associate Creative Director: Jake Wesley  Senior Creative: Scott Causier Creative: Christopher Nicholson  Creative Strategist: Amara Barrett - Willett  Designer: CJaye Newton  Head of Production: Claire Ramasamy Senior Creative Producer: Michael Radford  Senior Account Manager: Becky Burchell    CREW  Director: Yoni Lappin  DOP: Sam Meyer 1st AD: Richard Diment  Production Designer: Elena Isolini Gaffer: Damian Halpern Stylist: Lorena Maza HMU: Manuela Romero Production Partner: Agile Films Service Production: Mamma Team Productions Edit: MARSHEEN LIMITED Grade: Electric Theatre Collective  Sound Design: Orange Blue Supervision