ustwo

How can AI make more emotionally resonant, rewarding and retentive customer experiences? We brought together a panel of experts to discuss ways emotive AI is changing the game. Alejandro Matamala-Ortiz (Co-Founder and CDO at Runway), Carly Burton (Director of GenAI Product Design at Meta), Joe Preston (VP of Product and Design at Intuit), Maz Karimian (Head of Strategy at ustwo) and Saira Jesani (Deputy ED Data & Trust Alliance), moderated by Farrah Bostic, founder of The Difference Engine, provided some key insights. Generative AI is expanding what it means to “customise” for users. It’s not just understanding preferences. It’s helping brands adapt the ways they speak in different contexts and for different users while retaining their brand voice – in other words, the kind of dynamism humans have in communicating. As always, principles and trust need to be at the heart of building sustainable AI experiences. The devil’s in the data. Be careful to choose the right third-party model or build the best partnership model to align with your business’s values. We’re still in early days. So we don’t have established best practices, like the way to label AI-driven experiences. A major challenge we need to figure out: how to balance indicators of AI, like moments of friction, with enjoyable interaction. Watch a video of the full panel for more: https://bit.ly/4au72Fl And let’s continue exploring these questions together. Reach out at [email protected]. #AI #genAI #emotiveAI #CX #data

We spent six months working side-by-side with Dojo's product design team, setting up strong foundations to help them expand into international markets. 🌎 Together we: - Created Dojo's first-ever global design system to establish consistency and reusability across their entire product suite. - Rolled Dojo’s new brand identity out to the app, which increased attraction, enjoyment and trust among their customers in testing. - Helped improve Dojo's product design capability to be more integrated, efficient and successful, and achieved double-digit improvement in the employee experience. These changes will help Dojo bring differentiated products to market more quickly and continue creating payment solutions to help businesses thrive. Read more about our collaboration and how we successfully embedded our team with Dojo’s → https://bit.ly/46h2SPE #DojoforBusiness #ProductDesign #ProductCentric #DigitalPayments 

Innovating responsibly with AI can serve as an extension of your brand - it shows your values and sets you apart in the market, says our Exec Director of AI Nayan J. Watch this short video for Nayan’s key takeaways after moderating our Responsible AI panel discussion. #AI #ResponsibleAI #ustwoAI

We were honoured to work with the OCHA Centre for Humanitarian Data at United Nations OCHA to improve the way humanitarian data gets to the right people. Every year, 1.4 million people worldwide rely on The Centre for Humanitarian Data’s  open-source platform, HDX, to share and receive the information they need to respond to humanitarian crises. In just four weeks, we: - Led a discovery process to establish the foundations for a faster and more accurate notifications system for the HDX platform.  - Developed a roadmap to support the Centre to successfully implement an HDX notification system.  As a B Corp digital studio, it’s crucial to use our time and resources to support causes we care about. Now we’re sharing the design sprint process we followed to achieve this within a tight project timeframe. Read the full case study to learn more → https://bit.ly/45UIvYx  Photo Credit: OCHA/Matteo Minasi #UNOCHA #OCHAHDX 

Pineapp, the fertility treatment companion app we created with Helios Health GmbH, has been recognised as a finalist in Fast Company’s 2024 Innovation by Design Awards! 🙌 Fertility treatment is an emotional journey to go on, and we are so thrilled to see Pineapp listed as one of the best health designs shaping the world for the better. Read the story of how we created Pineapp, from its human tone to its soft and comforting colour palette → https://bit.ly/3Y8SN5s #FCDesignAwards #FertilityApps #PineappFertility

Innovation is critical, but it needs to co-exist with our values, says Janine McKelvey, General Counsel and Group Data Protection and Ethics Officer at BT Group. We caught up with Janine after she spoke at our Responsible AI event. Watch the full video to hear more about where we are with AI and why we need to supervise it. #EmotiveAI #ResponsibleAI #ustwoAI

We became a B Corp nearly five years ago! Last year, we passed our first recertification with a new score of 110.4, making ustwo one of the top B Corp certified digital product studios in the world. We’ve come a long way since 2019, so our CFO / COO Abigail Bigelow spoke to Creativepool about the steps we took before starting our B Corp certification process. Read the complete guide to becoming a B Corp here → https://bit.ly/3UCdjJz B Lab UK #BetterBusiness #BCorp #BCorpCertified #BCorpUK

Innovation is critical, but it needs to co-exist with our values, says Janine McKelvey, General Counsel and Group Data Protection and Ethics Officer at BT Group. We caught up with Janine after she spoke at our Responsible AI event. Watch the full video to hear more about where we are with AI and why we need to supervise it. #EmotiveAI #ResponsibleAI #ustwoAI

We’re hiring for a brand-new role: Executive Director of Client Services & Delivery, based out of our Brooklyn studio! This exec will lead and support our brilliant Client and Delivery teams, developing relationships and guiding our ways of working across the business. If this sounds like you (or someone you know), find the full job description and application here: https://bit.ly/3W1y7tr #hiring

Can AI be truly ethical? Rachel Coldicutt, Founder of Careful Trouble (Careful Industries and Promising Trouble), says no. But here’s why: As humans, it’s our responsibility to make technology work better for everyone, and to use AI in a way that serves people first. Watch the full video to hear Rachel’s favourite takeaway from our Responsible AI event with Nayan J., ustwo’s Executive Director of AI, Janine McKelvey, General Counsel and Group Data Protection and Ethics Officer at BT Group, and Romain Dardour, Head of Product at L'Oréal Beauty Tech. #EmotiveAI #ResponsibleAI #ustwoAI #CarefulTrouble