VERVE

It has been a pleasure collaborating with Principality Building Society on our research program to better support first-time buyers (FTBs) through their mortgage journey. By following the homebuying journeys of 40 FTBs over more than four months, we explored the highs, lows, joys and frustrations in real-time – ultimately helping stakeholders truly understand the FTB mindset and develop products that speak to their unmet needs. Read more about the impact of this research in this latest feature from The Intermediary⬇

Western imaginations have long been shaped by dystopian tales of AI, but the story is different when we look to the East. Our latest blog from Emily Tutton dives into Eastern vs Western portrayals of AI – offering inspiration as to how brands can articulate technology in a more positive way. https://lnkd.in/esUUiWvy

Verve couldn’t be prouder of our collaboration with Cadent Gas Limited on this Net Zero transition research. Our work has helped shed new light on the differences between UK and European consumers' attitudes towards sustainability and energy transition, creating vital new understanding of the barriers and enablers to sustainable behaviour change among UK consumers. Bringing together insights from a culture and trends literature review, in-depth expert academic interviews, social media analysis and a multi-country nationally representative survey, we show that consumers are not inherently resistant to change – but for sustainable behaviour change to happen, there must be strong leadership from both government and business, an evolving infrastructure, clear communication of the pathway and human-centric solutions in place. This work has helped Cadent develop its plans further as it continues to advocate for and support UK consumers through the changes ahead. Click the link below to learn more about this project and its findings – https://lnkd.in/gC473uUp

Richard Preedy and Kelly McKnight recently took the stage at the Market Research Society (MRS)'s Gen AI in Social Listening Conference to share their experiences with utilising #GenAI trained on social data to predict consumer behaviour, attitudes and needs with startling accuracy. Stream their session now and join Rich, Kelly and... a very opinionated piece of Cheese 🧀: https://lnkd.in/dGz-sRNq

Putting the culture in cultural intelligence with a trip to the incredible Hope Mill Theatre! 🎭 Our Manchester team's latest social saw them enjoying a modern take on Shakespeare's 'Taming of the Shrew' featuring cabaret, pole dancing and a killer soundtrack!

Unparalleled data quality ✔ Efficient data processing ✔ Customised research materials ✔ VERVE's Next Gen Communities leverage the power of AI to enhance the capabilities and ROI of traditional community models. Experience the future of community research and discover how Next Gen Communities can transform your business: https://lnkd.in/gGjUQz_7

What a day! Thank you to all of you who attended our ‘AI for Better Insight’ workshop at our Manchester hub on Tuesday, and for helping make it an engaging and incisive session. We kicked off with Richard Preedy, Kelly McKnight, Kimberley Howard, and Melissa Birkett talking about the ways AI is revolutionising insight to give businesses more confidence in their decisions. Then Samuel Winterbottom, Carla Berzolla and Ben McIntyre led guided tours around local Manchester eateries to get in the minds of Food & Drink consumers – helping understand all the influences effecting customer experience. We rounded the workshop off testing some new food concepts using Verve Intelligent Personas (VIPs), illustrating the value of a simulated audience to elevate, create and iterate. “The workshop was super engaging and it was fab to have the practical session, develop a concept and try a live demo.” We had a great time hosting! Stay tuned for our next event announcement 📅

🗣️"We've won this game together. Not me, not Harry, not the individual moments where you look back on it in a few years' time and talk about the game." 🗣️ Team. Unity. Inclusion. These were the clear messages from Jude Bellingham following England's incredible come-from-behind win at Euro 2024 on Sunday night. Every team member matters, and every team member contributes to their success. Verve is proud to have been supporting the English Football Association with making sure everyone in their team is heard by using insight to bolster the voices of diverse groups to contribute to the health of grassroots football in England. Click on the link below to learn more about the success of Verve and The FA in making sure the voice of everyone in the team is heard in the game we all love: https://lnkd.in/eC_U6bAc

⏳ Last chance to join us in Manchester for our standout AI skills workshop! Don’t miss your chance to build a solid foundation in the latest Gen AI applications with an afternoon of... 🎯 Enlightening presentations 🎯 Interactive Q&A 🎯 Collaborative brainstorming 🎯 Live concept testing Save your seat > https://lnkd.in/eqq4vgTJ

Don’t miss out on these opportunities to take your understanding and application of AI to the next level for your business and customers! In our first webinar on Tuesday next week we’ll cover how to make AI relatable for your customers to remove the disconnect and improve misconceptions. In the second webinar on Thursday we’ll present on how AI is shaking up B2B and B2C research for the better! Click the links below to find out more and register for our free webinars. Learn how to make AI relatable to your customers: https://lnkd.in/eBHiKCQs Transform B2B and B2C research with VIPs: https://lnkd.in/eikeeAcp