Wavemaker UK

🎉 We've been shortlisted for Media Agency of the Year!   We’re incredibly excited to have been shortlisted for Media Agency of the Year at Campaign UK’s Media Week Awards 2024.    Being recognised at one of the industry’s most prestigious awards is a proud moment for all of us at Wavemaker UK.    A massive thank you to all our amazing Wavemakers, our incredible clients and outstanding partners whose shared passion, dedication, and commitment to unrivalled work have contributed to our success and made this nomination possible.    Check out the full shortlist below 👇   https://lnkd.in/eWvU4Q8i

🚨New work alert 🚨   We’re incredibly excited about this unique and super engaging campaign recently launched for Henkel. In collaboration with The Goat Agency, we created our first ever influencer campaign for Schwarzkopf Live, raising awareness for the brand and inspiring consumers to try their products through beauty and lifestyle creators.   This amazing content from creator, Helen Anderson, is a brilliant example of the creativity influencers can deliver when given the freedom to express themselves. Not only did she dye her hair to showcase a ‘before and after’, but she also wrote and recorded a bespoke song for the campaign, laying the track over her content to produce an impactful mini music video.   The results have been phenomenal, with over 10K likes and 400 comments in less than 24 hours, more than doubling her usual organic performance. We’re now amplifying this success with paid media to drive further reach.   Huge shout out to the Wavemaker UK and The Goat Agency teams involved. 👏 Need some colour today? Check this out 👇

✨ Recognising exceptional performance marketing campaigns   We’re proud to have our Head of Paid Social, Nathan O'Connor, judging the Global edition of the Performance Marketing Awards.   Next week, Nathan will join an esteemed panel of over 30 judges to assess the work from across North America, MENA, APAC, LATAM and Europe. Together, they will highlight the campaigns that push the boundaries of affiliate and performance marketing whilst encouraging creativity and innovation.   Good luck to all entrants! Check out the full list of this year's stellar line-up of judges 👇   https://lnkd.in/eqQuSFfg  

🧡 Campaigns that drive positive change We’re excited to announce the launch of a new campaign - “Abuse has consequences”- for Transport for London (TfL). With an average of 200 incidents reported every week in 2023 and 2024, this campaign is a crucial step in addressing the rising abuse against transport network staff.   This digital out-of-home campaign, which will run across the TfL network, reinforces TfL’s firm zero-tolerance stance on all forms of work-related violence and aggression, clearly highlighting the serious consequences for any passenger who engages in such behaviour through incorporating visual elements such as prison bars, handcuffs and fines. Each poster uses the tagline “Abuse has consequences” and showcases real examples of prosecutions resulting from violence against TfL employees. 👏 A huge shout out to our Wavemaker TfL team, VCCP, Bernadette and Girl&Bear for creating such an important and impactful campaign. 📰 https://lnkd.in/e4Znhy82

⚽ 📽 Gaffer: Bringing to you a unique perspective on football this season.   We're thrilled to unveil something truly special: Gaffer, William Hill's first-ever football documentary, brought to life by Wavemaker UK in collaboration with Sky Media UK and Dead Films Ltd.   Premiering today on Sky Sports, just in time for the kick-off of the new season, this docu-series tells the inside story of what football’s toughest job is arguably - the manager. Featuring exclusive insights from figures like Brendan Rodgers, Fabrizio Romano, Roberto Mancini, Rob Edwards, former owner Simon Jordan, and Manchester United icon Patrice Evra, the documentary spotlights issues such as evolving management styles, club investments and the growing demand for profitability.   Isobel Jordan (Mooney), Managing Partner, said: “In a category as cluttered as the sports gambling space, finding a way to deliver proper value and differentiate from competitors is a huge challenge. The collaboration on Gaffer demonstrates William Hill’s heritage in sports and the capacity to tell interesting, untold stories delivering high-quality content to fans beyond the bet." 👏 A massive shoutout to our amazing Wavemaker teams for turning this incredible pitch idea into reality, and to our brilliant partners at Sky Media and Dead Films. Huge thanks as well to our bold and visionary William Hill client teams. 🎬 Head to Sky Sports Online to watch Episode 1 now: https://lnkd.in/ekVRETZV     The long form version will also be available via Sky On Demand and as a four-part mini-series on Sky Sports YouTube.    📰 https://lnkd.in/exMCdysd

Curious about why you should get involved with Channel 4’s initiative to subtitle all adverts during the Paralympic Games 2024? 🏆 Elliott Millard, Chief Strategy and Planning Officer at Wavemaker UK sums it up brilliantly! ✨ Let's embrace this opportunity to create a more inclusive, accessible, and exciting future in media! 💡 Find out how to get involved and help us achieve our goal of 100% subtitled adverts: https://lnkd.in/ePkCSctv 🙌🏻 #Paralympics #Channel4 #WavemakerGlobal #InclusiveByDesign #AccessibleAdvertising #AdvertisingForAll

💙 A warm welcome to Jon Stevens to the GroupM family as GroupM UK’s first dedicated Chief Growth Officer, and congratulations to Katie Grosvenor on her new and expanded role as Chief Marketing Officer for GroupM UK. We’re looking forward to achieving great things together! 

Recognising the very best campaigns on the big screen 🎞 We're thrilled to have picked up two shortlists at the Digital Cinema Media Awards 2024 for our standout cinema campaigns for Audible and Colgate-Palmolive. 🏆 Best use Creativity in Cinema: Audible’s 1984 🏆 Best 'Marketing for Good' Cinema Campaign: Colgate-Palmolive’s Futures to Smile About 👏 Well done to the teams involved! We can't wait to celebrate at the BAFTA on September 18th 🥂   You can check out the full shortlists here: https://lnkd.in/eNRYx5ie

😍 We're waxing lyrical about this innovative activation for Madame Tussauds   We're incredibly proud to have partnered with Merlin Entertainments for an iconic brand activation, taking three of London's most famous figures, Harry Styles, Anthony Joshua and Dua Lipa out of their usual home in Madame Tussauds London and putting them on display in Outernet London.    This campaign, encourages visitors to “Come face-to-face with the real London” and rediscover Madam Tussauds' unique allure as a must-visit, quintessential London experience. The immersive out of home Pop One Experiential Space created in collaboration with Creature London is now live at the Outernet, featuring three large format screens showcasing a CGI built tube carrying Madame Tussauds London figures, providing the audience with an exciting opportunity to snap selfies with lifelike figures of Harry Styles, Anthony Joshua, and Dua Lipa! But the experience doesn’t stop there - thanks to the ground-breaking tech from Amondo, some of the pictures will then be displayed on the massive external screens overlooking Tottenham Court Road, giving the audience their own unique moment of fame and creating an engaging, dynamic experience.   “This one-of-a-kind activation combines technology with human experience to create a unique moment of fame for our audience, all while celebrating the immersive and interactive nature of the iconic attraction. It’s a true testament to the power of collaboration and innovation.” Carol Middleton, Client Managing Director.   Don’t miss out on this fun, immersive experience! Head to the Outernet before Friday,16th August to come face-to-face with one of London’s oldest and most iconic attractions and get your picture up on the BIG screen in the heart of London. 📸   📰 Campaign UK: https://lnkd.in/eu5qADJn

🎓 Class of 2024! 🎓   Today, we proudly celebrate the graduates of the Wavemaker Partner Essentials accreditation.   In 2023, we launched an industry leading year-long programme packed with enriching learning experiences for our early career teams across all specialisms, collaborating closely with our partners. Our objective was to create an engaging, face-to-face learning environment to deepen our understanding of our partners and their products, ultimately driving growth for our clients and ensuring that the Wavemaker culture of collaboration continues to thrive. From an ‘I’m a Celebrity’ themed jungle experience at ITV studios to exploring the latest trends like 'girl dinners' with TikTok, brainstorming DE&I initiatives with Mail Metro Media, and going on a London OOH safari with JCDecaux UK – it's been an incredible journey!   A massive thank you to our Head of Partner Collaboration Emma Dibben for leading on this brilliant initiative and to our valued partners, Global, Pearl & Dean, Sky, ITV, JCDecaux, Mail Metro Media, TikTok, Amazon, and Channel 4 for their unwavering support in nurturing our young talent at Wavemaker.