We Are Beer

That’s a wrap on London Craft Beer Festival!🍻 Thank you to all of our amazing partners that joined us at this year’s festival. It was bigger and better than ever in 2024. This year, we had: · 170 brewery partners · 50 further partners · With 500,000+ samples poured! We poured some cracking beers throughout the weekend, including many of this years’ We Are Beer Top 50 UK beers in 2024. It was great to have some brilliant cider, whiskey, tequila and rum pouring this year too. We also handed out certificates and specially printed 'trophy' cans by NOMOQ to our We Are Beer Top 50 UK Beers winners during the trade session. A massive thanks to all of the incredible breweries and partners that joined us, including Timothy Taylor's Brewery, Tiny Rebel, Budweiser Budvar UK, Brixton Brewery, St Austell Brewery, Froth Distribution Ltd, Verdant Brewing Co, DEYA Brewing Company, CLOUDWATER BREW CO LTD, NORTHERN MONK, Crescent Moon Craft Beer , Pernod Ricard, Rémy Cointreau and Proximo Spirits.

We Are Beer Top 50 UK Beers Special Award for Gipsy Hill’s Swell Lager 🏆 We’re chuffed to announce this special award for a game-changing beer brewed by South London’s The Gipsy Hill Brewing Co. Swell Lager is the World’s first offset-free carbon negative lager — and that deserves special recognition from the industry. The Gipsy Hill team have worked tirelessly to make this beer happen, conscious that it would pave the way for other breweries to reach important sustainability goals. Each pint of Swell sequesters as much CO2 as a tree does in a day. How? They’ve committed to using regenerative barley, which is grown in collaboration with farmers who implement regenerative practices that sequester carbon. This process of farming the barley traps more carbon in the soil than it releases into the atmosphere. In addition, they’ve invested in a hop recapture programme, an initiative that reduces the beer’s carbon footprint even further. Swell produces -30g CO2e per pint versus a standard pint, which creates >350g CO2e. In 2024, this will add up to 26.4 tonnes CO2e sequestered compared to 308 tonnes CO2e emitted for the same volume of regular lager. That’s a serious difference to the environment and to the planet. We applaud the Gipsy Hill team for this innovation and will be presenting them with this special award during the London Craft Beer Festival. You’re invited to join us in the Little Gallery on Friday at 2pm to celebrate this achievement!

Check out the LCBF festival beer 🍻 For this year’s London Craft Beer Festival beer, we collaborated with The Goodness Brewing Company and NOMOQ to bring you Tangled, a 4.5% grapefruit and pineapple radler. We worked with the incredible artists Matt Martin and Benny Payne on two different can designs, one of which is the first anaglyph can in history. Come check out the beer, can art and experience the anaglyph effect with 3D glasses during LCBF. Tangled will be available to try at the Goodness Brewing vault and NOMOQ will be showcasing it in the brewers lounge. Hear more from the artists here about the inspiration behind these fantastic designs.

We're delighted to be working with Sellar as our first-ever official trade sales partner at London Craft Beer Festival 🤝 Sellar offers its users trade ordering direct from the UK’s best craft breweries, including many that will be in attendance at LCBF, such as CLOUDWATER BREW CO LTD, The Gipsy Hill Brewing Co, Siren Craft Brew, Tiny Rebel and Vault City Brewing. Sellar offers an important avenue for craft breweries to create their own route to market. Each of Sellar's suppliers will have a QR code visible on their stand during our trade session on Friday the 9th August. These QR codes will increase business done during the session and allow attendees to scan and buy directly from suppliers. In addition, The Sellar team will be available at their stand to discuss their platform and sign you up on the day. Plus they'll have a fully-stocked Sellar beer fridge with a selection of some of the delicious beers from their suppliers that aren't attending the festival. Be sure to stop by and have a chat with them!

Reminder for our industry friends: join us at Mother Kellys on Wednesday the 31st July from 5pm for the big reveal of the London Craft Beer Festival beer! Join us, The Goodness Brewing Company and NOMOQ to try Tangled and get the first look at this stunning can design.

Check it out: the winners of our Top 50 UK Beer Awards featured in Time Out Group plc London.🍻 From Greg Wells, We Are Beer co-founder: "Truly great beers from lesser-known British craft breweries, such as the DEYA Brewing Company, as well as great British classics such as Timothy Taylor's Brewery’s Landlord, have emerged triumphant and proves the skill and craftsmanship that lives on in the UK brewing scene." Read the full feature here 👇

The London Craft Beer Festival beer revealed🍻 We’ve collaborated with The Goodness Brewing Company and NOMOQ to bring drinkers a delicious beer that both tastes and looks great. Tangled is a 4.5% grapefruit & pineapple radler that’s perfect for enjoying in the sunshine at London Craft Beer Festival. We’ve worked with two talented artists to design two different cans for this beer, Matt Martin and Benny Payne. One of the can art pieces is being transformed from 2D to 3D and printed using NOMOQ’s innovative process - the first anaglyph can in history! This beer will be available during LCBF at the Goodness Brewing bar. If you want a sneak peak, you're invited to join the We Are Beer team at Mother Kellys in Bethnal Green on Wednesday 31st July from 5pm for its launch.

Top 50 UK Beers Countdown: # 10 - # 1 🏆 The wait is OVER! We’re ready to reveal the top 10 in our Top 50 UK Beers Countdown. We asked 150 industry experts to weigh in and these were the beers that came up over and over again. Without further ado… The Top 50 UK Beers # 10 - # 1 are: 10. Track Brewing Company - Sonoma 9. Thornbridge Brewery - Jaipur 8. The Five Points Brewing Company - Best 7. Verdant Brewing Co - Lightbulb 6. BrewDog - Hazy Jane 5. Anspach & Hobday - London Black 4. Camden Town Brewery - Hells 3. Timothy Taylor's Brewery - Landlord 2. Lost and Grounded Brewers Ltd - Keller Pils And our number one beer in the Top 50 UK Beers Countdown is… 🥁 1. DEYA Brewing Company - Steady Rolling Man A massive congratulations to our Top 10 and all of the breweries featured in our shortlist.👏 Want to see the full 50? Head to the We Are Beer website here: https://lnkd.in/daT8pdC2

Top 50 UK Beers Countdown: # 30 - # 11 🏆 The Top 50 UK Beers Countdown continues... Check out yesterday's post to see the beers that ranked # 50 - # 31 according to 150 industry experts. Don't forget: Our winner of the # 1 spot will be announced tomorrow! The Top 50 UK Beers # 30 - # 11 are: 30. The Gipsy Hill Brewing Co - Hepcat 29. Pressure Drop Brewing - Pale Fire 28. Salt Beer Factory - Jute 27. Wiper and True - Kaleidoscope 26. Round Corner Brewing Ltd - Steeple Chase 25. Adnams - Ghost ship 0.5% 24. JUBEL - Peach 23. Tiny Rebel - Clwb Tropica 22. Vault City Brewing - Triple Fruited Mango 21. BrewDog - Punk IPA 20. Burning Sky Brewing - Petite Saison 19. Fyne Ales Ltd - Jarl 18. Harvey's Brewery - Sussex Best 17. St Austell Brewery - Proper Job 16. Beak Brewery - Parade 15. Vocation Brewery - Love & Hate 14. Siren Craft Brew - Lumina 13. NORTHERN MONK - Faith 12. The Kernel Brewery - Table Beer 11. Beavertown Brewery - Neck Oil Once again, congratulations to all breweries shortlisted. 🎉

The wait is over! Check out the first batch of the We Are Beer Top 50 UK Beers 🏆 Top 50 UK Beers is our new annual award to recognise the beers that are driving the category. The shortlist and ranking is based on a panel of over 150 experts – from brewers, to retailers, to journalists – and takes into account quality, brand and availability. As a reminder, in 2023, we had 920 different beers showcased at our festivals, so to make the Top 50 is a huge achievement! Congratulations to all breweries shortlisted. Our winner of the # 1 spot will be announced this Thursday, so stay tuned. The Top 50 UK Beers # 50 - # 31 are: 50. Attic Brew Co. - Intuition 49. Duration Brewing - Turtles All The Way Down 48. Bullhouse Brew Co - Suds 47. Pillars Brewery - Pilsner 46. Forest Road Brewing Company - Work 45. Signature Brew - Roadie 44. Donzoko Brewing - Big Foam 43. Theakston Brewery - Old Peculier 42. Newbarns Brewery - Pale Ale 41. Utopian Brewing - Premium British Lager 40. CLOUDWATER BREW CO LTD - Fresh 39. Kirkstall Brewery - Three Swords 38. Tennent Caledonian Breweries Ltd. - Lager 37. Braybrooke Beer Co. - Keller Lager 36. Brixton Brewery - Coldharbour Lager 35. Thornbridge Brewery - Lukas 34. Lost and Grounded Brewers Ltd - Running With Sceptres  33. Lucky Saint | B Corp™ - Lager 32. Oakham Ales - Citra 31. Verdant Brewing Co - Putty Well done to all and keep your eyes peeled for # 30 - # 11 announced tomorrow.