It’s here! #Digital2024 has landed, with 550+ pages of digital, social, mobile and ecommerce data and trends - and a major milestone for social media users. Here are some of the highlights: ⭐️ There are now more than 5 billion social media user identities - equivalent to 62% of the world’s population. 📱Social media users spend an average of 2 hours and 23 minutes a day on social platforms. 🥇 Instagram is now the world’s ‘favourite’ social platform, taking the crown from last year’s winner, WhatsApp. 👀TikTok’s most popular hashtag (#fyp) has over 55.5 TRILLION views ⌚TikTok tops the ‘time spent’ charts with an incredible 34 hours per month on average spent in its Android app - that’s more than an hour per day. ⬆️ Average daily time online has risen by 3 minutes over the past twelve months to 6 hours 40 minutes. 🤑 Facebook grew its global ad reach by more than 200 million over the past 12 months, delivering year-on-year growth of 10.5%. There’s a lot more to uncover in the report and the in-depth analysis - check out this, and the full report, now. #Digital2023 #GlobalDigitalReport #SocialMedia #socialplatforms #data #digital #socialtrends #ecommerce #mobile #socialmediastats #WeAreSocial
About us
We are a global socially-led creative agency, with unrivaled social media expertise. With over 1,300 people in 19 offices around the world, we deliver a global perspective to our clients in a time when social media is shaping culture. We make ideas worth talking about. We understand social behaviours within online communities, cultures and subcultures, spanning the social and gaming landscape. We work with the world’s biggest brands, including adidas, Samsung, Netflix and Google, to reach the right people in a strategic, relevant and effective way. We Are Social is part of Plus Company.
- Website
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http://wearesocial.com
External link for We Are Social
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2008
- Specialties
- marketing, advertising, influencer marketing, advocacy programs, Production, Research & Insight, Cultural insights, Brand-building Strategy, Social Media, Creative, Paid Media, Distribution, Measurement, Branded content, Editorial Strategy, Sports Marketing, and Sports Sponsorship
Locations
Employees at We Are Social
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Francesca Fedrizzi
Operations Director, EU Area at We Are Social | University Speaker and Mentor
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Pete Lin
North Asia CEO at We Are Social
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Nathan McDonald
Co-Founder & Group CEO @ We Are Social | Agency Leadership, Social, Digital, Marketing Innovation
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Mobbie Nazir
Global Chief Strategy Officer at We Are Social
Updates
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Make sure to join us at 9am (BST) today as we dive into our Digital 2024 July Statshot 👀 📣
We are halfway through the year which means our Digital 2024 July Statshot has landed, giving us all the latest digital and social data. Join us on Wednesday 7th August at 9am BST as We Are Social’s Chief Strategy Officer, Harvey Cossell and author of the Digital report series, Simon Kemp dive into the report’s latest insights and findings into the future of digital.
Digital 2024: In conversation with Simon Kemp and Harvey Cossell
www.linkedin.com
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It would be naive to assume that seemingly irreverent memes are funny by accident. Chris Cookson, Sr. Motion Designer at We Are Social US, reveals just how pivotal design is to the process. 😂🎨 Read all about it in The Drum: https://lnkd.in/eesdencE cc: Narrative John McCarthy 🤝
From Bosch to Brat, humorous design sticks with us
thedrum.com
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Make sure to join us this Wednesday at 9am BST as Simon Kemp and Harvey Cossell dive into our #Digital2024 July Statshot!
We are halfway through the year which means our Digital 2024 July Statshot has landed, giving us all the latest digital and social data. Join us on Wednesday 7th August at 9am BST as We Are Social’s Chief Strategy Officer, Harvey Cossell and author of the Digital report series, Simon Kemp dive into the report’s latest insights and findings into the future of digital.
Digital 2024: In conversation with Simon Kemp and Harvey Cossell
www.linkedin.com
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This week's Monday Mashup is here, with a round-up of the week's biggest social media news stories. It includes: 🇺🇸 Meta expands its AI Studio in the US 📈 Threads adds trending topic labels 🗒 Instagram tests Notes filter on Reels Read more: https://lnkd.in/eR_QH6BF
We Are Social’s Monday Mashup #685 - We Are Social UK
wearesocial.com
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#ThursdayThoughts 5.68 billion unique individuals were using mobile phones at the end of June 2024, meaning that 70% of the world’s population are now mobile users. For more data like this, check out our full Digital 2024 report - link in comments 🔗
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We are halfway through the year which means our Digital 2024 July Statshot has landed, giving us all the latest digital and social data. Join us on Wednesday 7th August at 9am BST as We Are Social’s Chief Strategy Officer, Harvey Cossell and author of the Digital report series, Simon Kemp dive into the report’s latest insights and findings into the future of digital.
Digital 2024: In conversation with Simon Kemp and Harvey Cossell
www.linkedin.com
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Check out the latest edition of our newsletter including our Digital 2024 July Statshot, our win at the Collision Awards, the latest trends over on The Feed and more.
The We Are Social Review | Digital 2024 update, Cannes culture, underconsumption-core & more
We Are Social on LinkedIn
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Last week we took home not one, not two but SEVEN awards at the NY Digital Awards including six gold awards and one silver award. A big congratulations to all the teams involved! Check out of winners👇 👟 adidas - Adizero Adios Pro Evo 1 in Social Media Sports category ♻️ adidas - Made to be Remade in Video / Online Video - Environment & Sustainability category 📷 adidas - adidas Originals in Social Media - Celebrity / Fan category ⚽ adidas - No Preds, No Goals in Strategy & Marketing Launch Campaign category and Strategy & Marketing - Social Campaign category 🗺️ Activision Blizzard Call of Duty - Grime Map launch in Social Media - Influencer Marketing category 🧼 Call of Duty - Soap codes- Silver in Social Media - Games / Games-Related category
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Our #Digital2024 Global July Statshot Report is now live! As always, it’s packed with the latest digital and social data. Here are some of the highlights: 📱5.68 billion unique individuals were using mobile phones at the end of June 2024, meaning that 70% of the world’s population now qualifies as a mobile user. 📈 TikTok’s ad reach may already have overtaken Instagram, with TikTok ads now reaching 1.604 billion adults aged 18 and above. 🎮 Around the world, the total time that people spend using the Roblox mobile app exceeds the total time that people spend using some of the world’s top social media apps. 💰Global spend on social media advertising has increased by 13% in the past twelve months. ⚙️ ChatGPT is the most used standalone AI tool, with more than 300 million unique monthly visitors in June 2024. 💸 TikTok earned the greatest share of app store revenues with worldwide users spending an average of more than USD $340 million each month over the latest three-month period. Read more in the full report here: https://lnkd.in/ehZFYBMd
Digital 2024 July Global Statshot Report - We Are Social UK
wearesocial.com