Amplify

Amplify has always looked to emergent culture for inspiration and insight into what’s next. In LA, we aim to feed back into the ecosystem by helping young creatives flip ideas into action. Imagined by DJ-producer SEES00000 and incubated on LA’s Miracle Mile, Miracle Tech is a sound, a style, and a belief, informed by the legacy of Detroit techno and the spirit of American sports culture. We were proud to co-sponsor Miracle Tech’s listening party at HVW8 gallery during Frieze, and a late-night jam celebrating Kareem Abdul-Jabbar, the incandescent Lakers center. Presented in partnership with Adidas Basketball, Miracle Tech: SHOWTIME featured a live score of NBA Championship clips and custom-branded merch from the Adidas archives. Staying true to Amplify’s social mission, a portion of sales were donated to Summaeverythang, a community center in South Central LA founded by artist Lauren Halsey. photo credit: moregnar

Bloomberg Green Festival #BBGGreenFestival Amplify creatively produced Bloomberg Media’s Inaugural Bloomberg Green Festival, a multi-day experience in July that assembled the world’s foremost collaborators, activists and innovators to lead a new climate era. The festival is a global collaboration between innovators, policymakers, entrepreneurs, artists, activists, musicians and more, to explore new solutions spanning the entire climate spectrum. The four-day festival centred around Marion Oliver McCaw Hall and Seattle Center Ground, immersed attendees in talks by world-leading scientists and sustainability start-ups sustainable dining experiences, networking sessions, live music and exclusive documentary screenings. Amplify worked closely with Bloomberg on the direction for Green Festival from the initial strategic direction and concepting, through to final execution across all creative design, ideation and production. https://lnkd.in/eGKkBrgN #creativity | #community | #brandexperience | #experientialmarketing | #bloomberg | #sustainability | #BBGGreenFestival

Breaking the format on event sponsorship… Before committing marketing budgets to logo placements and pouring rights, brands must first challenge themselves to understand the cultural landscape of the event, and their community within it. Bonnie O’Hara, U.S. partner at Amplify has been discussing why it's time to break the format on event sponsorship with Campaign US. “Even armed with the knowledge of their age, favorite sport, fashion sense and music taste, brands can still struggle to build a deeper connection around high-profile events. A crowded marketplace coupled with an impersonal approach is no longer good enough. Consumers expect, and deserve, more. ” Read the full article here: https://lnkd.in/ep3FbmYs #creativity | #design | #community | #content | #brandexperience | #experiencedesign | #experientialmarketing

Abercrombie & Fitch continues work with Amplify LA as 2024 event partner… Amplify’s LA office, has been appointed by retailer Abercrombie & Fitch to bring its 2024 events program to life. For the relationship’s ‘first lap’, Amplify produced a launch event in February to celebrate Abercrombie’s newly minted partnership with iconic F1 racing team, Mclaren Racing. Held in Abercrombie’s Fifth Avenue retail store in NYC, McLaren’s 2024 race car took centre stage against a backdrop of recently released McLaren-forward Abercrombie merchandise. We joined Abercrombie and Fitch to transform the grounds and rooms of Los Angeles’ famed Goldwyn House to highlight pieces from the brand's 100+ item wedding collection. ⁠ ⁠ To bring the latest wedding trends to life, guests immersed themselves through five interactive vignettes of the different stages of a modern wedding: a garden engagement and wedding shower; a poolside bachelorette party; a parlour for day-of wedding prep; a celebration of the ceremony; and a honeymoon getaway. Each vignette was curated to celebrate the Abercrombie pieces uniquely designed for those moments and occasions.⁠ Next up was Palm Tree Music Festival where Abercrombie and Fitch brought a unique, intimate festival experience to life. In Green Room, you could custom embroider denim jackets, visit the essentials kit stations and grab a drink at the refreshment bar to cool down from the hot Hamptons sun. A roaming Polaroid photographer was on hand to capture the festival goers in their new swags. ⁠ Throughout the year, Amplify will continue to produce immersive events for Abercrombie with the aim of engaging audiences whilst continuing to accelerate the brand’s notable affinity. #BrandExperience | #ExperientialAgency | #Abercrombie | #Events

Should brands be treating Creator Marketing as its own marketing channel? With high engagement rates and their ability to “influence” culture, Mark McDermott, Partner at Amplify US, argues creator marketing should be in a league of its own. “It wasn’t long ago that communicating to the advocates that used and championed your brand, was very much a one-way dialogue. Brand's appetite to engage, let alone co-author with any audiences was low down in the pecking order. Over recent years we’ve seen brands move into a space that engages their audiences and specifically creators more often and in more meaningful ways.” Read the full piece in Creativepool here: https://lnkd.in/ewqsPw_C #patreon | #community | #creatoreconomy | #creativity | #design |#content | #brandexperience | #experientialmarketing

B2C thinking in a B2B world … The Tubi Cabana, aka Club La Croisette, was a multi-functional space designed to welcome creative conversations, creating an environment to build authentic connections and ensure Tubi’s guests were provided plenty of respite from the heat and chaos of Cannes Lions week. From business meetings, to thought provoking panels, to cocktail hour on the terrace - the Tubi Cabana sparkled all week against the backdrop of the Cote D’Azur. As a hub for free expression, and built for a community of original thinkers, the Tubi Cabana hosted a lineup of cultural architects including Business Leaders, Brand Marketers and Creative Visionaries. Visitors were invited to engage, connect, and get inspired by spirited discussions that push the boundaries of creativity and commerce. Across the 4 days of packed panel sessions, set against the backdrop of a stylish 70s disco inspired cabana, guests heard how Gary Vaynerchuk is reinventing brand storytelling, found out Liquid Death’s secret marketing sauce, and joined Issa Rae and Myles Worthington to explore how storytelling is being democratized like never before. #creativity | #design | #community | #content | #brandexperience | #experiencedesign | #experientialmarketing | #brand | #Cannes | #beach

Furby makes mischief in NYC… Furby is back and left marks of mischief all over NYC, turning the city into a giant sandbox of discovery – from an extreme bedroom takeover to glittered cement footprints and fur-covered objects. The campaign from Hasbro and Amplify delivered a wide range of surprise and delight moments sprinkled throughout the Big Apple, such as fur-lined park benches, trash cans, and parking cones, anywhere and everywhere that Furby felt needed a little love. The imaginative new world that is Furby’s NYC is supported by a TikTok campaign, with Amplify enlisting NYC TikTok creators, including famous apartment tours host Caleb Simpson and Davis Burleson, host of What’s Poppin? The hero film, also created by Amplify, showcases everything about the mysterious adventures of Furby in NYC and can be seen across Furby's social channels. #creativity | #design | #Furby | #community | #content | #brandexperience | #experiencedesign | #experientialmarketing

Introducing team US… 🔹3 years in LA 🔹1 year in NYC 🔹Tripling the team and the office 🔹Named Campaign’s Global Brand Experience Agency of the Year We’ve been busy delivering a variety of format-breaking brand experience work from Call of Duty anamorphic to celebrating Y2K for Klarna with Paris Hilton, launching the inaugural Green Festival for Bloomberg, breaking the format of influencer marketing for HUGO at Coachella, bringing mischief and fur to Soho, NYC for Furby’s and building a French Riviera, disco inspired Cannes cabana for Tubi - and having a lot of fun along the way. Our People: To have the best ideas and create defining work, we believe in creating teams and an extended network of collaborators that reflect this exciting, culturally rich and diverse world we live in. We never forget that we’re only as good as those talented individuals who choose to call Amplify ‘home’ and we wanted to take a minute to celebrate all the smart, creative and progressive minds at the core of our foundation here in the US. Our shared values guide our internal culture and create a shared ethos that inspires the work we do for clients. Amplify US is continuing to grow at pace, and we're always looking for like minded creatively brave and culturally curious to join the team. Do you solve problems? Break formats? Build worlds? Create culture? View all of the roles available here: https://lnkd.in/efQ3Tsa5 To find out more please email [email protected] with the role you are interested in applying for in the subject line. In the email please include a bit about yourself and list relevant experience. You can find out more about the work we do at Amplify on our website https://lnkd.in/eWQ_e6m4 #creativity | #design | #community | #content | #brandexperience | #experiencedesign | #experientialmarketing | #career | #job | #talent

Pinterest Manifestival 📌 at CannesLions2024! For the third year in a row, Amplify proudly partnered with Pinterest to redefine the Manifestival at Cannes 2024. The Pinterest Manifestival gave visitors a chance to immerse themselves in a world of endless ideas to dream, discover, and do - from fandom to fashion to permanent tattoos. At each Creation Station, guests got hands-on marble-dipping shoes, crafting beaded jewellery, block stamping garments, or designing bags from vintage football shirts. Even more excitingly, Pinterest unveiled their latest curation and shopping product - Collages at Youtopia Studio, where guests created custom, personalised art alongside a digital artist. Cannes goers also learned how to build their dream wardrobe palette through 1:1 colour readings and embraced more permanent enhancements by paying a visit to the ultra-famous Original Pinterest Tattoo Parlour. Beyond getting creative in Cannes, the Pinterest Manifestival hosted a variety of events with inspiring leaders and organisations focused on fostering innovative and inclusive spaces. Finally, the experience was completed by Pin-worthy Eats rolled out all week-long. Congratulations to everyone who put in a huge amount of work and creativity to “manifest” the Pinterest Manifestival at the Carlton Beach Club! Photo Credit: Pinterest and Kelly Puleio #creativity | #design | #community | #content | #brandexperience | #experiencedesign | #experientialmarketing | #brand | #Cannes | #beach

For a nation mostly obsessed with sport, the Olympic dream is ingrained in Australia’s cultural narrative. However, beyond the traditional sporting events, these games are showing us how fashion, social content and skate culture are reaching a fragmented audience and building cultural relevance. Lucinda O’Brien, Strategy Director at Amplify Australia, explains more in an article for Mumbrella. Read the full article here: https://lnkd.in/eDW32NGz #creativity | #design | #community | #content | #sport