🏄♀️ Introducing WGSN Sports & Outdoor 🎾 From the minds that predicted Gorpcore, the Outdoor Boom and #Vanlife; WGSN presents Sports & Outdoor; the only specialist trend forecasting platform for the Sports & Outdoor industry. WGSN ensures you will stay ahead of the game by highlighting the most important trends across bikes, fitness, outdoor, snow and water, and how to implement them for new product development. We call the shots to help you create best-in-class products and services that will elevate your legacy and have maximum appeal for consumers. Piqued your interest? Starting right now, you can sign up to explore the world of WGSN Sports & Outdoor: https://lnkd.in/dqVMtseC
About us
WGSN is the global authority on consumer trend forecasting. We help brands around the world create the right products at the right time for tomorrow’s consumer. WGSN's trusted consumer and design forecasts power outstanding product design, enabling our customers to create a better future. Our services cover consumer insights, beauty, consumer tech, fashion, interiors, lifestyle, food and drink forecasting, data analytics and expert advisory.
- Website
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http://www.wgsn.com?utm_medium=social&utm_source=linkedin&utm_campaign=sm-wgsn&utm_content=nocontent&utm_term=linkedin-about-page
External link for WGSN
- Industry
- Information Services
- Company size
- 501-1,000 employees
- Headquarters
- London
- Type
- Privately Held
- Specialties
- trends, forecasting, product design, market intelligence, retail, marketing, fashion, colour, interiors, lifestyle, beauty, data, insights, consumer insight, food & drink, consumer tech, data, insights, brand strategy, bespoke research, events, and innovation
Locations
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Primary
York Street, London
78
London, W1H 1DP, GB
Employees at WGSN
Updates
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August is one of the prime times of the year to visit Copenhagen. Immerse yourself in the Danish capital’s cultural scene as the city gears up for Copenhagen Fashion Week: https://lnkd.in/dpUuEHrc
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Sportswear-inspired fashion has been all the rage on the catwalks and the high street for quite some time. Now it’s starting to flip the other way. Sports are becoming more social with higher demand for a capsule wardrobe that consumers can wear from the office to the gym and then to the bar. There is an appeal for technical pieces to look more fashion-forward, as showcased by these US athletes at the Olympic games in Paris. Want to learn more about fashion’s influence on key sport icons and global events? Listen to our Fashion team’s take on unique styles at the Olympics: https://lnkd.in/dAy35bct
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Every year, our clients eagerly anticipate the launch of our annual hero forecast, Future Consumer. Why? They consistently profit from it. This year, our WGSN CEO Carla Buzasi will share market-leading insights from that forecast with the attendees of FUTR North America in September. It’s an opportunity to discover what is typically presented only to WGSN clients directly from the CEO of the world’s #1 trend forecaster. You don’t want to miss this. Join WGSN at FUTR North America: https://lnkd.in/eRsUxfty
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This summer’s Olympic and Paralympic games in Paris represent an opportunity for brands to engage with an estimated four billion TV viewers, as well as social media users. From the introduction of breakdancing as a sport to rising opportunities for luxury brands, we explore five ways to capitalise on the 2024 summer game events: https://lnkd.in/dAbEn66u
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WGSN reposted this
For the fifth and final part of our S/S 26 Key Colors recap in partnership with WGSN, we have Jelly Mint (Coloro code 078–80–22). Appealing to the kidult consumer, this color is relevant to all product categories ✨ In a 2022 WGSN survey, 65% of respondents said they felt burned out due to more demanding personal and professional lives. Enter: Jelly Mint. This lively, buoyant hue has the power to bring some much-needed joy in times of need, with its uplifting, youthful quality. Swipe to see Jelly Mint bring instant joy 🍡👇 📸 : Valentino, WGSN AI Image, @trendevolve
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Tracked by WGSN since 2015, the Outdoor Boom has led to a major shift in how consumers spend their time, creating billions of dollars in demand. There were 881,000 new hikers in the US in 2022 alone, while participation in camping and snowshoeing increased by 12% and 21% respectively. Tap into this growing consumer demand, and hear about WGSN’s brand new Sports & Outdoor platform from our CEO Carla Buzasi and Jon Takao, Content Director of WGSN Sports & Outdoor, in our latest podcast episode: https://lnkd.in/dynN558A
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The Future of Outdoor Lifestyles In 2026, old ideas will be challenged and tensions will grow at both a global and local level as more people recognise the need for urgent change in the way we treat our societies, arrange our industries and work with our environment. In this webinar, WGSN Sports & Outdoor Director Jon Takao unpacks what’s driving progress and change in the sports and outdoor industry. WGSN forecasts help to guide and spark ideas. We analyse the signals of change across Society, Technology, Environment, Politics, Industry and Creativity (STEPIC) so you can anticipate future risks and opportunities. https://lnkd.in/e3u_yvdr
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Usually, what happens in Vegas stays in Vegas... Not this time. Join WGSN Beauty Strategist Hannah Mauser on July 24 at 12:00pm to discover how to understand your consumers, prioritise brand loyalty and secure future consumers. While visiting the show, book an in-person meeting with one of our experts to gain: • Exclusive insight into the industry shifts set to impact your business • Actionable business-specific strategies to mitigate risk, gain market share and innovate successfully https://lnkd.in/eNbJYu9K
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⚽ Football is becoming more than a sport - it's now an influence on fashion. While players proudly showcased their national colours at the Euros, off the pitch consumers are making way for alternative approaches to traditional football attire. From #Blokecore to the Kidult movement, we showcase how colours in football are evolving. [WGSN x Coloro - The Color Code - WGSN, world leading consumer forecaster, forecasts seasonal colours that will shape the future, using the Coloro system. Coloro is the leader in colour excellence and colour provider for the world’s most innovative brands.]