🌐 What were Worldpanel’s most popular topics in June? Our #BrandFootprint study of 42,800 brands across 62 markets, and the rankings of the most chosen #FMCG brands got all the attention this month. Subscribe to our newsletter to stay on top of our latest news.
Worldpanel by Kantar
Market Research
Worldpanel provides brands and retailers with a unique, 360-degree understanding of consumer behaviour around the world.
About us
Worldpanel division decodes shopper behaviour to shape brand futures. It is the currency in consumer and shopper insight, helping brands harness the power of our behavioural data to set bold strategies and drive sustainable business impact. With the largest consumer panel in the world, they understand brand and retail dynamics through the choices of 6 billion people. Their experts and solutions provide a multi-dimensional view of how people think, how they shop and how they consume, empowering brands and retailers to evolve with shopper behaviour.
- Website
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http://www.kantar.com
External link for Worldpanel by Kantar
- Industry
- Market Research
- Company size
- 1,001-5,000 employees
- Headquarters
- London
- Type
- Privately Held
- Specialties
- FMCG, Impulse products, Beauty and Personal Care, Fashion, Telecoms, Entertainment, consumer behaviour, market research, analytics, consumer panels, ecommerce, retail, brand footprint, omnichannel, CPG, consumer goods, consulting, surveys, innovation, consumer insights, SVoD, marketing, inflation, coping strategies, GMS, and grocery market share
Locations
Employees at Worldpanel by Kantar
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Guillaume Bacuvier
Chief Executive Officer - Kantar Worldpanel and Independent Director - CCEP and Berger-Levrault
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Jason Yu
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Catarina Cordas
Business Insights Director @Kantar || Private Label Consultant | Consumer Insights | Bring data to life to empower informed decisions.
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Kurt Barnhart
VP Strategic Communications at ContentOne Development, Inc
Updates
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Worldpanel by Kantar gathers the most detailed picture of what consumers really do. We decode every behaviour to provide a multidimensional view of your consumer and better inform your strategy. We capture both buyer and usage behaviour – in-home and on-the-go – from online and offline channels. Visit the Worldpanel website for more insights: https://lnkd.in/d_aq8nrQ #WorldpanelDecoded #ShapeYourBrandFuture
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In a chat with Dan Milmo at The Guardian, our #EntertainmentOnDemand expert Dominic Sunnebo suggested that the likes of Netflix, The Walt Disney Company's #Disney+ and Now TV will not be fazed by Tubi’s arrival, but it will increase pressure on rivals in the free, ad-funded space. “Those players have had fairly easy growth until now,” he said. Access the complete article: https://lnkd.in/dJcBnzCA
Can Murdoch’s Tubi repeat its US success as it launches in the UK?
theguardian.com
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#WorldpanelWeeklySummary 🌏 Discover the week's top stories👇 🧃Asian consumers up their #grocery spend by 3.5% – with a 9% rise in #beverages https://lnkd.in/eJUSNNUv 📉FMCG sector in Mainland China settles into low growth reality https://lnkd.in/d9shBdNW 🍜Nestlé's #maggi leads the ranking of the most chosen #FMCG brands in Malaysia https://lnkd.in/dJ62m5Gd 🏆#Indomie tops the ranking of the most chosen #FMCG brands in Indonesia https://lnkd.in/dhPrVrDF 🐶Four key trends driving the Taiwanese #FMCG market: convenience, health, beauty, and pet care (Mandarin Chinese) https://lnkd.in/db_DJCXc 🍕Fast Food consumption increases in Brazil in the first quarter of 2024 (Portuguese) https://lnkd.in/dzeCTaKZ 💰Brazilian baskets showed a 7.8% increase in units per trip in the long term (Portuguese) https://lnkd.in/dA-xjZB5 🧺The consumer basket in Peruvian households showed a rebound in the first months of the year (Spanish) https://lnkd.in/ddif-xZS ❓ Did you miss last week's summary? Check it out here https://lnkd.in/dmdeR3hD
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Worldpanel by Kantar reposted this
The Q1 2024 FMCG Global Barometer report is out now! After two years of high inflation, levels are now back to 2% in the latest period. What does this mean for brands and retailers in 2024? This report covers key insights, including: - Less pressure on consumer household budgets and the potential to trade-up in FMCG. - Inertia effects as re-trained consumers may continue to seek out value for money. - Private label and discounters reaching record value shares in many countries. Find out how market conditions provide some relief for a re-educated consumer, and the new challenges ahead for branded propositions. Subscribe to the Europanel FMCG Barometer to access the full report. To find out more, please get in touch: [email protected] #FMCG #consumerinsights #brandstrategy
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🧴Personal care category is experiencing positive steady growth in #Indonesia #Thailand and #Philippines potentially attributed to post-holiday spending patterns. Following a season where Filipino shoppers reduced their purchases in personal care and home care categories, there has been a notable increase in spending in these areas during this quarter. 🛒Moreover, there is a growing niche opportunity to attract more #ecommerce shoppers. In Indonesia, specialty stores and online platforms are emerging as preferred channels for products such as baby items, beauty products, and personal care items, offering significant potential to engage and enlist new shoppers. Find out which other category is experiencing growth in the latest insights on Asia-Pacific’s #FMCG sector: https://lnkd.in/eJUSNNUv
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Decode the 'why' behind shopper behavior with PanelVoice, our #survey solution, to optimise your strategies and #ROI. With a 100% accurate sample, PanelVoice helps you: 👉 Size up opportunities by linking #consumerattitudes to your brand's potential value. 👉 Align your brand strategy with ROI, by identifying growth areas in spending. 👉Convince stakeholders with evidence-based insights Ready to explore the attitudes and choices driving purchase trends? Learn more here. 👉 https://lnkd.in/efjAx6vY #WorldpanelDecoded #ShapeYourBrandFuture #mrx #FMCG
Consumer and Shopper Attitudes
kantar.com
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#Asia kept up with its economic resilience with a 3.5% #FMCG spending growth in Q1. The #beverage sector lead the way with a 9.2% increase in value sales. Insightful commonalities can be observed from the ten different markets behind this new Worldpanel by Kantar's Asia Pulse: 👀Consumer caution: many countries exhibit cautious spending behaviours. This is reflected in the careful management of expenditures, with consumers prioritising essential items and seeking value for money. ❤️🩹Recovery and growth: There is a general trend of recovery or modest growth across different regions. Many countries are seeing positive signs in specific sectors or regions. 📉Adaptation to new trends: Across the board, there is an adaptation to new consumer trends, whether it be increased online shopping, the need for small-sized products, or the preference for specialty stores and e-commerce. Download the latest insights and trends in the Asia-Pacific FMCG sector in the newest Asia Pulse edition: https://lnkd.in/eJUSNNUv
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In Latin America, consumers are making decisions based on a unique brand palette and distinct economic environment. With each household spending an average of $928, representing a 12.8% increase, and shopping trips increasing by 12.4%, it is safe to say that #FMCG spending grew 10 times faster than its own population. If you are looking for growth markets, Latin America will certainly deliver. Reach out to Marcela Botana for further insights and read the full #BrandFootprint report: https://lnkd.in/dbgFcyDh Also available in Spanish: https://lnkd.in/dtj7YJ4N
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🌾 Despite price increases, households in #India prioritise certain categories essential to daily life. For instance, in cooking oils alone, 27% of households have opted to increase spending rather than compromise on quality. Although #groceries represent the largest household expense in the country (24%), though slowed down, the effects of inflation are still being felt by consumers. During the first quarter of 2024, the average #FMCG shopper's expenditure increased by 18% compared to the peak price rises observed in Q2 of 2022. For more insights on India’s legacy of inflation, contact K Ramakrishnan and download the paper here: https://lnkd.in/dvU9VF4z