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Articles by Paul
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What does a vile tasting drink and great communication have in common?
What does a vile tasting drink and great communication have in common?
By Paul Cranwell
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USW Advertising Design BA ( hons) students complete their final project on Transactional media
USW Advertising Design BA ( hons) students complete their final project on Transactional media
By Paul Cranwell
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Does YOUR teenager play Grand Theft Auto? They are 'twice as likely to smoke or drink alcohol'
Does YOUR teenager play Grand Theft Auto? They are 'twice as likely to smoke or drink alcohol'
By Paul Cranwell
Contributions
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How can you find the most cost-effective programmatic advertising platform for small businesses?
Small businesses generally don’t have the luxury of having big budgets for branding campaigns. The challenge is Return on ad spend as they need every pound or dollar to work as hard as possible. So focusing purely on price is the wrong way to look at things as cheap inventory will almost certainly be extremely wasteful. Focus on providers that can offer good quality targeting both geo and personal types with proper tracking so you eliminate the waste. We do it for audio and are seeing phenomenal results for advertisers. So whilst the initial CPM is higher because of the added targeting, the performance is so good that the cost of acquisition is so much less and so means that it’s cheaper. Real time tracking allows analysis for improvement
Activity
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Big News: Announcing Our Latest Fundraise and Global Expansion! VentureBeat's Dean Takahashi sat down with our co-founder and President, Elad Stern,…
Big News: Announcing Our Latest Fundraise and Global Expansion! VentureBeat's Dean Takahashi sat down with our co-founder and President, Elad Stern,…
Liked by Paul Cranwell
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Been there, got the t-shirt. You know it’s not personal, but you can’t help taking it personally. You try and think positively and hopefully the…
Been there, got the t-shirt. You know it’s not personal, but you can’t help taking it personally. You try and think positively and hopefully the…
Liked by Paul Cranwell
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Thank you to all who attended Apollo Business UK North Somerset networking event yesterday at Mendip Spring Golf Club, Bristol. Your attendance…
Thank you to all who attended Apollo Business UK North Somerset networking event yesterday at Mendip Spring Golf Club, Bristol. Your attendance…
Liked by Paul Cranwell
Experience
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Education
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High Storrs
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Volunteer Experience
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Commercial Advisor
Radio Bath
- Present 4 years 7 months
Arts and Culture
Supporting the launch and development of Radio Bath as the countries first "community profit" radio station and media hub for West Wiltshire, North Somerset and Bath.
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Guest Lecturer
University of South Wales
- Present 9 years 8 months
Education
Annual 3rd year undergrad project for the creative and advertising BA course students
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🎧 Big news in the world of podcasts! More than HALF of Americans, 53% of those 18+, now listen to podcasts at least once a month, according to a…
🎧 Big news in the world of podcasts! More than HALF of Americans, 53% of those 18+, now listen to podcasts at least once a month, according to a…
Liked by Paul Cranwell
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