Adrian Mason

Fake it

Curiosity is key. If you are naturally interested in people and what they do you, will always uncover new avenues of business. This will get you far, not just in sales but in life. Try it!

Be inquisitive. You want to get a conversation going with a Renewable Energy leader. Ask them a question. A technical one. Make it personal. Everyone's favourite subject is themselves. Too shy to do this in person? No problem you have the perfect forum in LinkedIN. Join the groups, follow trending articles, connect with thought leaders. No budget for the conference circuit? No problem you have a world of webinars to dive into right here. The speed at which your network will grow once you start asking the right questions will amaze you

Lead with insight. This means you tell your audience something they don't already know and then back it up with the data to prove it Combining robust datasets with strong visuals will engage your audience and elevate you against your peers. Thought leadership is not limited to the conference circuit, you can be adding value for the client with any of your outreach methods no matter how small The key to all of the above is credibility so be sure to source data from a reliable source

Find your voice. Choose the communication channel that fits your skill set. Not sure which works for you? LinkedIN is the place to start Experimenting with posts allows you to discover which topics are of most current interest. It also gives you an opportunity to discover which visuals resonate most with the audience as well sharing bite size video content to an engaged audience. Find which works for you Once you have built these foundations this will allow you to reach a wider audience via LinkedIN or thorugh conference or webinar circuit

As with anything worth doing the key to success is in the preparation. Join the event group on LinkedIN and follow the designated # so you can be clear on who the attendees are. Most importantly reach out to the attendees you most want to meet with prior to the event and if possible pre-arrange a meeting. Once you are there make sure your name badge is visible at all times. People are not mind readers! Also the chances of bumping into a person you wish to meet decrease markedly as the event progresses. Day one is always the best to make a meeting. Most importantly, have some fun. Its not just about work its creating relationships