Ali Reza Shahrestani

For reaching and impressions, don’t primarily focus on AI and Chat GPT 🙃🙂 We are all humans and we can tell when something is AI or not… Think HUMANLY and act HUMANLY. Authenticity always win in the long term. 🙂👍🏽 Try to use AI tools for brainstorming and data gathering and data sharing. But don’t base your campaigns based on AI.

Make sure you always: Set Specific Metrics: Choose metrics that will indicate success or areas needing improvement. Ensure these metrics are specific, measurable, achievable, relevant, and time-bound (SMART). Understand Your Audience: Clearly define who your target customers are. Understanding their behaviors, needs, and pain points will help you tailor your development efforts more effectively. Benchmark and Baseline: Establish current performance levels as a baseline to measure progress against. If possible, benchmark against industry standards or competitors to set realistic and aspirational goals. By following these steps, your efforts are goal-oriented, data-driven, and responsive to customer needs and market dynamics. 😊👏🏼

Other points to consider are: a Marketing Automation Manager plays a crucial role in: • Compliance: Ensuring adherence to data privacy and security regulations. • ROI Analysis: Measuring and reporting on the return on investment of campaigns. • Collaboration and Communication: Working closely with team members, stakeholders, and vendors to align marketing efforts and goals.

The role of a Marketing Automation Manager is diverse and multifaceted, adapting to the specific needs and objectives of their organization. Key responsibilities include: 🔹 Campaign Management: Planning and executing marketing automation campaigns. 🔹 System Management: Setting up, maintaining, and troubleshooting marketing automation systems. 🔹 Content Creation: Developing and updating marketing assets. 🔹 Database Quality: Managing and ensuring the integrity of the marketing database. 🔹 Performance Tracking: Utilizing dashboards to monitor campaign performance and identify areas for improvement.

Marketing is the art of creating foundational revenue streams. The role of a Chief Marketing Officer (CMO) is pivotal in laying the groundwork for a scalable business model and a robust sales funnel. The #CMO ensures these funnels are scalable, achievable, and tangible, striking a crucial balance between the creative and financial aspects of the business. Their task is to devise campaigns and strategies that not only captivate the audience but also drive tangible results and revenue. In many creative industries, a CMO's role is essentially about blending art with commerce in a manner that is both compelling and financially rewarding.

In my view, a compelling, relatable, and shareable story often fits into one of five key categories: 1. Comedy: Engaging audiences with humor and wit. 2. Informative: Providing valuable insights and information. 3. Experience and Experimentation: Sharing unique experiences or innovative experiments. 4. Common Values: Connecting through shared values and beliefs with your target audience. 5. Calendar-Based: Topics that resonate with current events or specific dates. Crafting stories that align with these categories can significantly enhance their relevance and appeal to your audience.