Amy Bradley

Surveys: Collect info from email, website, and social media for demographics and feedback. Interviews: Get deeper insights with open-ended questions. Analytics Tools: Track website data and user behavior with tools like Google Analytics. Social Media Tools: Monitor social media presence and sentiment using tools like Hootsuite. Brand Tracking Tools: Measure brand awareness across the web with tools like BuzzSumo.

Cash or Credit Referral Programs: Direct and simple, offering a fixed amount of money or credit for successful referrals. Tiered or Gamified Referral Programs: Fun and complex, with rewards or levels based on the quantity or quality of referrals. Product or Service Referral Programs: Creative and unique, providing a free or discounted product or service in exchange for referrals. Social or Community Referral Programs: Social and collaborative, offering exclusive access to groups, VIP events, or mentorship programs for successful referrals.

Skill Enhancement: Learn effective tools and strategies from experienced mentors. Feedback and Advice: Receive constructive feedback on campaigns, messages, and follow-ups. Network Access: Tap into your mentor's network for contacts, referrals, and opportunities. Professional Growth: Set ambitious goals, stay motivated, and continuously improve under mentorship.

Clear Purpose: Know why you're doing the test, like boosting app sign-ups. Specific Goals: Set clear, achievable targets, e.g., 10% more sign-ups in 30 days. Relevance Matters: Ensure goals align with your business success. Timeframe: Have a specific timeframe to track progress. Metrics in Line: Choose metrics (like conversion rate) connected to your goals. Big Picture Metrics: Look at broader metrics (retention, revenue per user) for a comprehensive view. Simplicity: Focus on a few key goals and metrics. Consistent Tracking: Regularly check progress to catch trends or issues. Adaptability: Be ready to adjust your approach based on what you learn.

Have a clear reason: Before talking to a customer, know why you're reaching out. Avoid vague messages: Don't say things like "just checking in" or "how are you?" It doesn't help much. Focus on helping: Think about how you can solve a problem, give advice, or offer something useful. Examples: Share a helpful resource. Give a good tip. Recommend something just for them. Think about the customer: Your reason should match what the customer needs and wants. It should fit where they are in the buying process.

Interactive content: This means content that's like a game or something you can do, not just read. Why it's good: It grabs people's attention and helps you get their contact info. Examples: Quizzes: Fun questions to test what people know. Calculators: Tools to see how much money you could save. How it works: People play or use your content. In return, they give you their email or info. What you get: You learn more about what people like. You can talk to them in a way that makes sense to them.