Anant Joshi

Anant Joshi

London Area, United Kingdom
10K followers 500+ connections

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  • The cure for programmatic’s Jekyll & Hyde nature

    iMedia Connection

    The IAB predicted 46% of display ads bought in 2014 would be done so programmatically. Yet, despite this rampant growth, most of the media attention devoted to programmatic revolves around issues of brand safety, fraud, viewability and ‘black box’ buying practices. Meetrics outlines the solution to this Jekyll & Hyde type contradiction.

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