Aneena Elza Binod

This is the phase where I've explored all things creative and I was happier than ever.

I've worked for the likes of ...

- Sky Bhex, a logistics start-up. (Branding, inclusive of social media content creation.)
- Arab Industries, an engineering company. (Copywriting)
- Protocols One, a software company. (Copywriting)
- A few professionals. (Personal branding and copywriting)

2 years ago, I didn’t even know the term ‘copywriting’.

One day, a friend casually brought it up, and I got curious.

Until then, I'd only written poems, essays and stories.

It surprised me that I could turn my writing skills into a job.

Anyways, I went onto learn the art of copywriting.

And, today, copywriting comes to me as effortlessly as breathing.

My second-most favourite part of my job at Netstager Technologies was the fact that I could watch the sunset every day after work.

UL Cyberpark had some of the best sunsets I’ve ever watched.

And, my most favourite part?

The people!

I was elated to meet the kindest, warmest and loveliest people there.

From directing Instagram reels and managing social media accounts to copywriting and providing consultation on designs, I got to do everything I was… Show more

My second-most favourite part of my job at Netstager Technologies was the fact that I could watch the sunset every day after work.

UL Cyberpark had some of the best sunsets I’ve ever watched.

And, my most favourite part?

The people!

I was elated to meet the kindest, warmest and loveliest people there.

From directing Instagram reels and managing social media accounts to copywriting and providing consultation on designs, I got to do everything I was passionate about, in my role.

However, I had to quit for reasons I’d rather not elaborate on right now. Show less

I was only 21 when I took a leap of faith into the freelancing sea, hoping I wouldn't end up swimming with the sharks.

Surprisingly, I got a bit of work.

I did brand copy for the Almac Company, wrote SOPs for students, and even created LinkedIn profiles for professionals.

I also designed presentations and posters for Vdemy PX.

However, I eventually stopped freelancing when I landed a full-time job.

Little did I know I would eventually transition into… Show more

I was only 21 when I took a leap of faith into the freelancing sea, hoping I wouldn't end up swimming with the sharks.

Surprisingly, I got a bit of work.

I did brand copy for the Almac Company, wrote SOPs for students, and even created LinkedIn profiles for professionals.

I also designed presentations and posters for Vdemy PX.

However, I eventually stopped freelancing when I landed a full-time job.

Little did I know I would eventually transition into full-time freelancing and discover genuine contentment in doing so, finding myself with a steady stream of work. Show less

I’d just graduated and was trying to kick start my career in the creator economy.

That’s when I encountered the two people who would eventually guide me as my mentors.

We founded Lapis Lazuli, a bi-weekly e-magazine featuring write-ups on socio-politics, spirituality, business and management, global scenarios, finance, education, literature, travel, science and many more.

It was a learning opportunity and marked the beginning of my digital marketing career.

It was smack in the middle of the COVID-19 chaos.

We had to skip Nirvana the year before due to the pandemic.

But this time around, we were dead set on making it happen, even if it meant going all digital.

Luckily, by the time, Nirvana '21 rolled around, COVID-19 wasn't wreaking as much havoc.

We invited students from all over India to join us virtually.

But for our own college peeps, we kept it real with in-person events, games, and even a concert.

My… Show more

It was smack in the middle of the COVID-19 chaos.

We had to skip Nirvana the year before due to the pandemic.

But this time around, we were dead set on making it happen, even if it meant going all digital.

Luckily, by the time, Nirvana '21 rolled around, COVID-19 wasn't wreaking as much havoc.

We invited students from all over India to join us virtually.

But for our own college peeps, we kept it real with in-person events, games, and even a concert.

My role required me to write meeting minutes, organize events and delegate tasks to the programme committee members.

I emceed the Inaugural Ceremony of the fest. I was also part of forming the outline for the Best Manager event.

I assisted in write-ups for the website and posters for social media.

Running this show in the midst of a pandemic? Let's just say it was a crash course in crisis management.

Tough, but oh-so-rewarding. Show less

We met at an entrepreneurship workshop at my college.

And, we hit it off immediately.

In just a couple of months, my co-founders and I created the blueprint of our ed-tech start-up.

We launched it with a team of 30 students, under the Devagiri Incubation Start-up Centre.

I took on the role of the Chief Financial Officer, while simultaneously contributing to content writing and course development.

Us being a start-up, I recognized the need to engage in a… Show more

We met at an entrepreneurship workshop at my college.

And, we hit it off immediately.

In just a couple of months, my co-founders and I created the blueprint of our ed-tech start-up.

We launched it with a team of 30 students, under the Devagiri Incubation Start-up Centre.

I took on the role of the Chief Financial Officer, while simultaneously contributing to content writing and course development.

Us being a start-up, I recognized the need to engage in a diverse range of tasks.

We were building the company slowly, but steadily.

However, at a certain juncture, I came to the realization that I desired to delve into more creative endeavors.

As a result, I entrusted the ongoing responsibilities to my co-founders.

Quidei is thriving today and I’m proud to have been a part of it. Show less