Ash Gupta

£50 million PR for Ford Th!nk
Problem:Ford's electric city car, Th!nk, was launched to the world's press and broadcast media in London on 11 September 2001 just at the moment that the news hit about the Twin Towers. Press coverage of the launch was understandably curtailed.
Solution:We proposed a media re-launch of the car in Edinburgh the following summer and persuaded the City of Edinburgh Council to give their full support to it.
Outcome:Both we and Ford and were delighted when, one… Show more

£50 million PR for Ford Th!nk
Problem:Ford's electric city car, Th!nk, was launched to the world's press and broadcast media in London on 11 September 2001 just at the moment that the news hit about the Twin Towers. Press coverage of the launch was understandably curtailed.
Solution:We proposed a media re-launch of the car in Edinburgh the following summer and persuaded the City of Edinburgh Council to give their full support to it.
Outcome:Both we and Ford and were delighted when, one month after the re-launch, an independent audit confirmed that the value of the UK press and broadcast media coverage we achieved exceeded £1.3 million. Ford of Europe later revealed that the worldwide value was estimated to exceed £50 million, so the re-launch was considered a resounding success. Show less

Sponsors for Fender Musical Instruments
Problem: 2004 was the 50th anniversary of the Fender Stratocaster and the company was looking for a way to maximise publicity around this milestone.
Solution:We found them an important sponsor in another brand icon of America, Miller Genuine Draft, and 2004 as a result saw joint branded celebrations worldwide including celebrity gigs from old and new guitar heroes as well as on-pack promotions featuring limited edition 50th Anniversary Fender… Show more

Sponsors for Fender Musical Instruments
Problem: 2004 was the 50th anniversary of the Fender Stratocaster and the company was looking for a way to maximise publicity around this milestone.
Solution:We found them an important sponsor in another brand icon of America, Miller Genuine Draft, and 2004 as a result saw joint branded celebrations worldwide including celebrity gigs from old and new guitar heroes as well as on-pack promotions featuring limited edition 50th Anniversary Fender Strats.
Outcome:In this critical year Fender's message reached a worldwide audience through some all new channels. This promotion ran in all Miller's key markets from Brazil to Turkey as well as in the USA, UK and Ireland. There was wide media coverage as a result of the Miller link and we even persuaded The Scotsman, our national paper, to mark the anniversary with its own limited edition of the Strat to commemorate 50 years of Scottish Rock. That gave Ash the opportunity to present Hank Marvin of The Shadows with one of those special guitars to mark his role in making this a world rock icon. Show less