Alan Williamson

Alan Williamson

Liverpool, England, United Kingdom
2K followers 500+ connections

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About

Specialist in digital transformation, performance marketing, customer experience and…

Articles by Alan

Activity

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Experience

  • Hilti Great Britain Graphic

    Hilti Great Britain

    Manchester Area, United Kingdom

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    Liverpool, United Kingdom

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    Skipton, England, United Kingdom

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    North West, UK

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    Manchester, United Kingdom

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    Manchester, United Kingdom

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    Preston, United Kingdom

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    North West, UK

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    Uk

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    Manchester, United Kingdom

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Education

  • Liverpool John Moores University Graphic

    Liverpool John Moores University

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    Masters in Marketing. Specialist areas of study: service marketing, digital marketing, international marketing.
    Dissertation: Electronic banking customer help or hindrance.

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    Activities and Societies: Key business disciplines covered:- - Focused Leadership, for business today and the future - Employee engagement and development - Interpersonal relationship development - Change management

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Licenses & Certifications

Courses

  • Digital Marketing Strategy - IDM

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Projects

  • Netflights multi channel brand campaign

    - Present

    Netflights.com N is for Netflights TV campaign promoting the brand across TV and digital channels.

    See project

  • TCSB - Project CHESS

    Transformation project to deliver the best agile development team in UK travel.

    Other creators
    See project

  • Mobile Relaunch

    - Present

    Reskined using HTML5 and revison of a subset of MVC controls - the objective was;

    - resolve and improve the existing user journey constraints
    - reskin using HTML5 for future development
    - enforce new branding in line with corporate strategy

    Other creators
    See project

  • Netflights.com redesign

    Business owner for the site design and re-launch of www.netflights.com. Delivering conversion, revenue and brand improvement through a user centric design and ongoing agile optimisation programme.

    Other creators
    See project

  • Rivervoyages.com

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    Delivery of a new mobile first River cruise web sites. The former site was tired and non performant with mobile and other touch devices. Using the in-house team we where able to deliver a new customer centric site.
    The project started with the customer and ended with the customer with UX testing undertaken throughout the project.
    The project was delivered through agile development alongside BAU activity.
    The new site was delivered on time at low cost making a significant impact on…

    Delivery of a new mobile first River cruise web sites. The former site was tired and non performant with mobile and other touch devices. Using the in-house team we where able to deliver a new customer centric site.
    The project started with the customer and ended with the customer with UX testing undertaken throughout the project.
    The project was delivered through agile development alongside BAU activity.
    The new site was delivered on time at low cost making a significant impact on conversion and customer experience.

    See project

  • GMTG - Create a Global Software Delivery Strategy

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    Primary for the creation of a single software delivery approach and complex est team operating in multiple countries across the world but employing a common methodology, shared tools and environments.

    Involving full life cycle of selection, engagement, team building and strategic management.

    Primary locations Manchester, UK and Bangalore, India.

    Other creators

Honors & Awards

  • Wave Awards Best Online Agent

    Wave Awards

  • Best Cruise Agent

    Wave Awards

  • UK Digital Experience Award Winners 2015

    UK Digital Experience Awards 2015

    Winners of "Best use of Website to Build you Brand" category.
    Silver award "Hospitality/Travel/Retail" category.

  • Online Retail Award Winners 2014 - Best Travel website

    Online Retail Awards

  • Commendation award for www.netflights.com in the travel and leisure catagory

    Online Retail Awards

  • 2012 on-line retail award winners

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