“I first met Brian in the mid 70’s, at a time when I was responsible for ensuring that the sales platform and sales presentations for the media for which I worked - initially TV and then Radio - were sound. Back then the field of Audience Research was seen as rather boring, and those of us who liked to argue about the numbers were seen as pedantic, getting in the way of what the TV or Radio Salesperson wanted to put across. Brian's role in the Ad Agencies for which he worked was to forensically test the limits of our skill, ingenuity and mania for routinely "cutting to the chase" - as we liked to call our habitual jumping to the ill conceived conclusions which suited our purpose. As I clearly recall to this day, Brian did this, not only with a keen eye for detailed precision, but also with good humour, politeness, which was rare in those days, and respect - which was even rarer still! Getting our Media "arguments" past Brian was never easy – and more often than not, simply impossible. I owe Brian a huge debt of gratitude in helping me - by making it clear in no uncertain terms that the old smile & a handshake that my sales colleagues had got away with for years, was no longer "gonna cut it" in the marketplace of the 70's and 80's ! Despite this somewhat adversarial stance, Brian was, and still is, hugely popular - not just with fellow researchers like me - but also with those whose arguments and propositions he so often binned ! ”
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Imagine a doctor who’s saved a few thousand lives - himself facing a life threatening illness. The advertising ecosystem isn’t very different - we…
Imagine a doctor who’s saved a few thousand lives - himself facing a life threatening illness. The advertising ecosystem isn’t very different - we…
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The point of advertising is to build business, not (only) to reach a set of media metrics. Jonathan Mildenhall had a stellar career in agencies (BBH,…
The point of advertising is to build business, not (only) to reach a set of media metrics. Jonathan Mildenhall had a stellar career in agencies (BBH,…
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Hopefully my own story and learnings over the last 5 years will be helpful to others seeking paid NED roles. #nonexec #ned #nedjobs #nedroles
Hopefully my own story and learnings over the last 5 years will be helpful to others seeking paid NED roles. #nonexec #ned #nedjobs #nedroles
Liked by Brian Jacobs
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Measurement is at the heart of our business, and yet we seem to gloss over misinterpretations, and misuses and biases in the data we all…
Measurement is at the heart of our business, and yet we seem to gloss over misinterpretations, and misuses and biases in the data we all…
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One of the five workstreams undertaken within the Advertising: Who Cares? initiative is on Recruitment and Well-Being. Led by Crispin Reed, with help…
One of the five workstreams undertaken within the Advertising: Who Cares? initiative is on Recruitment and Well-Being. Led by Crispin Reed, with help…
Shared by Brian Jacobs
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When Nick Manning and I conceived the Advertising: Who Cares? notion we were inspired by the writing and speeches (over many years) of Bob Hoffman…
When Nick Manning and I conceived the Advertising: Who Cares? notion we were inspired by the writing and speeches (over many years) of Bob Hoffman…
Shared by Brian Jacobs
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